Today one of the famous fast food item ‘currywurst’ (curry sausage) will be introduced at McDonald’s Germany. After the German specialties Big Rosti and McBrezer, the ‘McCurrywurst’ will be sold in approximately 1.400 locations. The next six weeks visitors can order the ‘McCurrywurst’ in combination with a Kaiserroll or with fries in a menu. McDonald’s Germany hopes that the McCurrywurst will soon become the company’s next classic menu item.
McDonald’s in Australia, better known as Macca’s, introduced a new iPhone app. With the app ‘TrackMyMacca’s’ the guest can see where the ingredients originate from and what happens before they are served. Another example of transparency at McDonald’s. In Canada they’ve created a YouTube movie about the difference between the hamburger in an ad and in your own box. There is also a ‘behind the scenes‘ about the French fries.
LYFE Kitchen is an organic fast-food alternative with great ambitions. The founders of LYFE, an acronym for ‘love your food everyday’, are former McDonald’s employees and want to open hundreds of restaurants in the next five years. McDonald’s former chief operating officer Mike Roberts and former chief of communications officer Mike Donahue opened a prototype restaurant on Hamilton Avenue in Palo Alto. They improve the cooking process and the logistics to save every second possible. When customers order they receive a coaster with a RFID tag. By this tag a runner can locate the table with the order. The restaurant offers organic brussel sprouts as alternative for french fries. Watch the video for about the kitchen of LYFE.
McDonald’s is one of the most succesfull restaurants in the world. Even during economical crises the company still thrives. This Dutch book by Ubel Zuiderveld provides a view in McDonald’s ‘kitchen’. He has published some articles in English as well.
McDonald’s started a co-creation campaign in the Netherlands. Consumers can create their own burger on the website. Website visitors can vote for this burger, and the burger with the most votes will become the Dutch most famous Burger. This hamburger will be sold in all Dutch locations under the name of the winner. On September the 17th the winner will be announced, the winning burger is available from 18 September.
McDonald’s is testing a pilot where motorists can watch the menu, place an order and pay through their naviagtion system in their cars. The order can be picked up at the nearest McDonald’s drive-in.
Last week we’ve informed you about a new ‘ healthy’ McDonalds concept in Paris. It’s not the first time that health is on the agenda of McDonald’s. In 2008 at Stockholm, the fastfood restaurant based a campaign on their visitors’ movement habits. Depending on their choice for stairs or escalator, they would see an Coca Cola regular of light advertisement.
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McDonald’s promotes his famous McNuggets and its range of dip sauces by using the elevator to create illusion nuggets that were dipped into sauces. Watch the movie.
During the two day event “ZüriFäscht” in Zurich, Zwitserland, the center of the city is a pedestrian area. McDonald’s has come up with a nice and simple ad.
McDonald’s is going to use videogames for Nintendo DS to train inexperienced workers on flipping burgers and frying fries. The video game will initially only be released in Japan.
Especially for King’s Day 2024, GiG is launching their hard seltzer ‘GiG Orange Anthem’ with a refreshing orange flavour for the ultimate King’s Day experience. read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
We have been sharing inspiration on our website since 2007, inspiration that we find in the hospitality industry or by online spotting of what our read more
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