Trends we spotted | Week 28
14-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Nazuna Inc. which operates friendly, luxurious machiya inns in Kyoto, has launched a new experienced-based recruitment model: ‘Stay first, then interview’. An inspiring approach?
- Wouldn’t it be great to have a cookies ATM at your favourite bakery? In Darwin, Australia The Cookie Lab has just that: its very own Cookies ATM.
- The Lobby in Amsterdam has once again affirmed its status as a top wine destination, earning two Wine Spectator’s 2025 Restaurant Awards and they start Cork-Free Mondays.
- Using local events in your marketing strategy is a classic tactic. The Ivy Collection gives us with a great example with their Centre Court Melting Bombe during Wimbledon.
- As of July 1st, McDonald’s Switzerland has introduced a new twist on their iconic McRaclette burger: a chicken version.
- The Aussie Jawssie cocktail and the Sharky Temple mocktail are back at Outback Steakhouse locations across the US. We love the names and the presentation!
- Check out this interesting on QSR Magazine about KFC’s bold new brand: Saucy by KFC is shaking up the fast food world.
- At International Hotel Capital Partners (IHCP), employees can save for personal dreams through their innovative Bucketlist Programme. Here is a great example of how it works.
- On Thursday, July 17, the terrace of WOLF Food Market in Antwerp will once again transform into an open-air cinema. Expect a screening of the movie Pulp Fiction, a Campari Spritz and an exclusive live BBQ by Rambo.
Enjoy reading!
ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
11-7-2025
Last month, ProVeg International released Future Plates, a new catering guide designed to help large-scale events offer more plant-based food options. Launched during the UN’s climate conference in Bonn, the guide includes best practices, inspiring case studies, and flavourful recipes like jackfruit tuna salad, shepherd’s pie, chickpea curry, French bean casserole, and more.
2 minutes read
New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?
8-7-2025
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and white wine remain favourites. Still, we’re seeing some new developments, both here in the Netherlands and around the world. Hard seltzers have firmly established themselves here in the Netherlands, especially at festivals, and alcohol-free beer is becoming increasingly popular. We’re curious whether summer drinks like the Sarti Spritz, the Matchatini, Osan Drinks, Established, and wines such as Kaiken Disobedience from Argentina will become more common. We do have our doubts about the Spicy Sauvy B, but luckily, the choice is yours!
3 minutes read
Michelin-starred restaurant Onder de Linden embarks on a new path| Even more local, sustainable and affordable
1-7-2025
Herberg Onder de Linden, located in the village of Aduard in Groningen (in the north of the Netherlands), is becoming even more local and accessible. The Michelin-starred restaurant (*), owned by chef Steven Klein Nijenhuis, is eliminating nearly all ingredients sourced from afar. In addition, the menu now includes an attractively priced three-course option, and two new luxury suites have been added, bringing the total number of guest rooms to six.
3 minutes read
Spotlighting wellness on Global Wellness Day | Best practices from leading brands
13-6-2025
Wellness tourism is booming, with more and more people seeking treatments that help them feel healthier, look better, and live well—both physically and mentally. Tomorrow, June 14th, marks Global Wellness Day, and it’s the perfect opportunity for destinations and hospitality brands to shine a light on their wellness offerings.
These examples show how destinations and hotel brands can use Global Wellness Day 2026 as a platform to promote meaningful, holistic wellness experiences.
2 minutes read
Radisson Hotel Group opens first ‘Verified Net Zero’ hotels in Oslo and Manchester
28-5-2025
The Radisson Hotel Group becomes the first international hotel chain to open two ‘Verified Net Zero’ hotels, located in Oslo and Manchester. These hotels already meet international sustainability standards that are not expected to be widely implemented in the hospitality industry until 2040. Independent verification by TÜV Rheinland confirms that both properties have eliminated their direct CO₂ emissions (Scope 1 and 2) and significantly reduced indirect emissions (Scope 3) in accordance with the GHG (GreenHouse Gas) Protocol. Remaining emissions are offset through nature-based solutions, such as forest and soil restoration projects.
2 minutes read
A Disney Theme Park is coming to Yas Island in Abu Dhabi
20-5-2025
The Walt Disney Company and Miral, a leading developer of entertainment destinations in Abu Dhabi, have announced plans to build a large-scale Disney theme park and resort on Yas Island. This will be Disney’s seventh resort worldwide and the first in the Middle East and Africa. The announcement was celebrated early May with a spectacular drone show featuring more than 9,000 drones.
2 minutes read
From the rooftop to your plate | Honey at Restaurant Vestdijk47 in Eindhoven
19-5-2025
Tomorrow, May 20th, is World Bee Day! On the rooftop of the Pullman Eindhoven Cocagne Hotel, home to restaurant Vestdijk47, lives a special population of honeybees. To mark the occasion, the restaurant is putting their rooftop honey in the spotlight.
1 minute read
Trends we spotted | Week 20
19-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A real summer festival with unlimited ice cream is coming to London: Ben & Jerry’s ‘Sundaes In The Park’.
- Another seasonal event in London: ‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool.
- It’s shaping up to be a busy summer in London, with New York’s acclaimed aperitivo bar and restaurant Dante, hosting a month-long residency at Claridge’s Restaurant.
- A takeaway spot in Barcelona is serving bite-sized flavour bombs somewhere between a pizza and an empanada, called Tino’s.
- After making its European debut last year in Milan, Italy, Mason’s Famous Lobster Rolls is planning to open 100 locations across Europe.
- Soul Water launches their Alubottle – a 100% recyclable and reusable water bottle, offering a stylish and sustainable alternative to single-use plastic.
- White Castle puts its biggest fans in the spotlight through its ‘Cravers Hall of Fame’
- Burger King France teamed up with the Buzzman agency and created a sweet and original Ice Burger. A sweet disc burger filled with ice cream, nuts and chocolate, that’s being introduced by a mysterious Parisian pastry chef.
- Charlie’s TMS is revolutionizing plant-based fast food and expands its U.S. presence with 18 new stores in Arizona.
Enjoy reading!
Trends we spotted | Week 19
12-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Dominique Ansel, the creator of the Cronut®, is celebrating its 12th birthday with a special box of Cronut® Holes featuring a selection of flavours from over the years.
- We’re a bit late covering this, as the Za’co by &pizza was only available on May 5 — but we love the idea of the pizza and taco combination!
- the Pop-Up Playground in Amsterdam will be open every Thursday and Friday throughout May: Ping Pong Madness and much more!
- Buona in Chicago celebrates the tenth anniversary of its founding the ‘National Italian Beef Day’.
- Parkhotel De Wiemsel in Ootmarsum will continue as Fletcher Hotel starting June 1, 2025.
- Kamado Joe kicked off the BBQ season last Thursday with a clever and eye-catching response to breaking global news: the election of the new pope. Let’s start the BBQ season with this white smoke.
- The restaurant festival ‘Bite of Amsterdam’ is back! From June 13 to 15, the Amstelpark in Amsterdam transforms into a culinary paradise.
- As of early May, the organic bake-off bagels from Bagels & Beans are available in all 90 Ekoplaza stores across the Netherlands. #Bagellogical
- Asparagus season has officially begun, and Otomat is celebrating with one of their most beloved seasonal pizzas. The ‘Asparagus à la Flamande pizza’.
- This spring season, The Connaught is proud to be honouring Goodwoof, the ultimate dog’s day out at the Goodwood Estate in West Sussex, and introducing a brand new, limited-edition ‘paw-tisserie’ cake for the month of May.
Enjoy reading!
Open-air cinema at the terrace of WOLF Food Market in Antwerp
Open-air cinema at the terrace of WOLF Food Market in Antwerp
McRaclette burger with chicken by McDonald's Switzerland
The Aussie Jawssie cocktail and the Sharky Temple return at Outback Steakhouse locations 
Making a cruise - with the saved amount of the Bucketlist programme of IHCP
Nazuna Inc in Kyoto - experienced-based recruitment model ‘Stay first, then interview’
The Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant Awards
