A great way to celebrate Ruinart
18-6-2014
Exactly 250 years ago The House of Ruinart created the world’s first Rosé champagne. The House of Ruinart celebrates this anniversary with a ‘Ruinart Rosé Salon 1764 pop-up bar’ at The Goring Hotel in London. The private gardens of the historic hotel are the scenery for the dedicated pop-up bar. From mid June until 3 July, the guests of the Goring Hotel and Ruinart are transported back to the time the first Rosé champagne was created. Nice way to celebrate an anniversary and we know a couple of places in the Netherlands with sceneries perfect for a pop-up bar of my favorite champagne as well ;-). ^Marjolein van Spronsen
Kornuit opens pop-up record production store
4-6-2014
Grolsch Kornuit gives the opportunity to transform your own playlist to vinyl. Via the website www.brouwjeeigenplaat.nl a lucky few can compile a personal playlist, design a sleeve and produce a personal vinyl record. The record is made at a pop-up store at the Overtoom 228 in Amsterdam that is open until the end of 2014. Kornuit gives away vouchers to music lovers now, consumers will get the opportunity to personalize their vinyl later this year.
Coca-Cola mini kiosk
3-6-2014
To introduce the mini Coca-Cola cans the Berlin branch of advertising agency Ogilvy & Mather rolled out these mini kiosks, with mini vending machines in them, in 5 German cities. ‘It’s the little things in life that make us happy’. Read more at The Pop-Up City.
Gin and tonic pop-up bar Brussels
28-5-2014
Gin brand Bombay Sapphire and tonic producer Fever-Tree will open a gin & tonic pop-up bar from 29 May to 5 July. The finest gin & tonic combinations will be served. The pop-up bar opens in ‘Les Jardins de Bagatelle’, the inspiring gardens in the center of Brussels. A select group of Brussels artists have been asked to make their own Signature Gin & Tonic inspired by the classic gin & tonic. On 5 June Michelin star chef Bart de Pooter and Oscar-winning artist Stéphane Halleux will show their Signature Gin & Tonic and on 18 June culinary artist Laurence Soetens and fashion guru Didier Vervaeren will introduce theirs.
Pop-up insect restaurant
23-5-2014
On 4 June pop-up insect restaurant ‘Pestaurant’ will open in Utrecht. Pest control company ‘Rentokil’ opens the pop-up restaurant to ask attention in a playful way for pest control. A chef cook specialized in preparing dishes with insects will make mini muffins with Buffalo worms, chocolate grasshoppers, sour cream crickets and barbecue mealworms. The entomologist of Rentokil will also tell the latest trends and developments in the field of insect pests and pest control in the Netherlands.
Pay the restaurant bill with Instagram photo
19-5-2014
Frozen food producer ‘Birds Eye’ found out that around 52% of the people take pictures of their meals. This gave Birds Eye the idea to open the pop-up restaurant ‘Picture House’ where consumers can pay their bill in a special way. Guests pay by taking a pictures of their meal and share it on Instagram with the hashtag #BirdsEyeInspirations. This promotion is part of the digital campaign to promote their new range of premium evening meals. The pop-up restaurant ‘Picture House’ opens in Soho, London this week and will pop-up in Manchester and Leeds in June.
Restaurant Bluespoon serves on board
16-5-2014
On 1 May restaurant Bluespoon, located in the Andaz Hotel Amsterdam, started with the ‘Bluespoon on Board’ service. Chef cook Julien Piguet and his team will provide a complete boat experience on the canals by serving their dishes aboard. The ‘Bluespoon on Board’ menu includes salads, sandwiches, appetizers, mains and desserts. You can order via the website, phone or email and the order can be picked up at the restaurant after 30 minutes.
Slip N Fly pool party
15-5-2014
Slipping, sliding, flipping, DJs, a good vibe and a lot of fun during the Slip N Fly pool party. During the summer at Ohio Dreams Action Sports Camp a Slip N Fly pool party is organized (23-24 August). People can slide and slip and perform other dangerous tricks from a slide in the shape of a ramp. The video above is made during the event in 2013.
Big Bang Broccoli
14-5-2014
Broccoli has now its own advertising in the Netherlands. The Big Bang Broccoli campaign is launched by FoodGuerrilla, supported by Greenport NHN, Frugiventa, ZLTO and The Greenery. The goal of the campaign is to address that only 5% of the Dutch consumers eat enough vegetables and fruit. The broccoli season will be opened on 31 May and fresh Dutch broccoli will be auctioned at central locations in Amsterdam in collaboration with Dutch growers. From 31 May to 11 June FoodGuerrilla will organize surprising guerrilla campaigns like a broccoli pop-up diner in the ‘Geef café’ or sampling at railway stations. The campaign ends with the presentation of the Golden Broccoli, a price for a farmer/grower in the Netherlands that uses the smartest marketing possibilities to sell his broccoli.
Pop-up restaurant with foretaste CHIO Rotterdam
14-5-2014
CHIO Rotterdam opens in cooperation with Oseven pop-up restaurant Schoufour, located in the Grandstand CHIO building in Rotterdam. The pop-up restaurant will be open from 15 to 24 May. The menu contains a range of dishes that also will be served during the 66th edition of CHIO Rotterdam. CHIO Rotterdam is a renowned and international equestrian event which takes place from 18 till 22 June. Restaurant Schoufour will also be opened during the event, a part of the current menu will be served in Brasserie Top Gun as well.
