Create mint tea at a restaurant Vork&Mes
4-11-2011
Chef Jonathan Karpathios has a vegetation wall in his restaurant Vork&Mes. This wall is filled with fresh mint and enables guests to pick their own mint for their fresh mint tea. Moreover, the system is equipped with an irrigation system, so extra watering isn’t required.
That calls for a Carlsberg
3-11-2011
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The beer brand Carlsberg performed a marketing stunt by placing 148 so-called ‘bad boys’ in a cinema, whereby only 2 seats were left for an innocent couple. Curious how this ends? Watch the movie.
Non-alcoholic whiskey
3-11-2011
This December, the American producer Arkay will launch a soda with the taste of whiskey. The soda targets consumers that are not allowed to, or do not want to drink alcohol, but nevertheless want to enjoy the taste of whiskey. Arkay developed the recipe in five years, which consists entirely of artificial colorants and flavourings. The drink will also be suitable for Muslims, and it will be fully Halal.
New catering concept for universities
3-11-2011
YES WE CANTEEN is a new catering concept for universities in Holland. Instead of one caterer, YES WE CANTEEN entails different stands, from soup to salad, from Dutch chocolate sprinkles to Surinamese sandwiches. YES WE CANTEEN stands for a tasty, cheap and varied offer. In the week of 14 to 18 November, YES WE CANTEEN organizes a trial week at the University of Amsterdam.
Easy2Hold- bottlegrip makes pouring easy
1-11-2011
Easy2Hold is a bottlegirp that makes pouring easy, for young and old. It prevents spilling and is easy to use on most known bottles. Additionally it has a convenient closing and it exists in many colours.
Save the polar bear, drink Coca-cola
27-10-2011
Coca-cola started a collaboration with the WWF (World Wide Fund for Nature), to enlarge the awareness for saving the polar bear. Since the polar bear has been Coca-cola’s icon for its Christmas commercials, they want to give something back to their beloved polar bear. Therefore Coca-cola will give their Coca-cola cans a new look by giving them a white colour, instead of red. Coca-cola will also donate 2 million dollars to the WWF in order to help protect the polar bear and its environment.
Darling Delicious test shop
26-10-2011
Darling Delicious is a retail store where new innovative food products can be tested. Darling Delicious can test products in two ways. They place them in their trend store in Groningen (The Netherlands) or add products to the Darling Delicious Gooddie Box, which is sent to (international) customers regularly. Testing and providing feedback is possible in different stages of the production process, from advice on ingredients to packaging design. Product developers can order samples in small amounts (200-500 pieces).
Safe house restaurant Milwaukee
26-10-2011
Safe House restaurant in Milwaukee is a theme restaurant where guests play the role of a spy. The restaurant is located in a small alley and guests can only enter by using a password. During the dinner, espionage tricks must be done by the guests before they can eat. The restaurant creates an exciting experience for the guests which they will not forget easily.
Starbucks interactive storefront
25-10-2011
To launch the “My Starbucks Rewards” program, Starbucks has unveiled four new interactive storefronts in Toronto and Vancouver. In cooperation with The Media Merchants they placed monitors in the storefront where guests discover the rewards by touching the golden stars in an animated interface throughout the display. See the movie for more.
New tea flavours due to Hyves
24-10-2011
Pickwick tea brand again asked 150 thousand fans on social media network Hyves to develop new flavours. Last year, the company did the same and created Dutch Tea. This year three new teas are chosen: Chocolate Mint, the Caramelized Pear, and the Smooth Chai.