American brand Firehouse Subs® opens in Zurich
30-6-2023
The American brand, Firehouse Subs®, recently opened their first restaurant in Europe, in Zurich, Switzerland. At the same time Restaurant Brands International Inc. (RBI), parent company of Firehouse Subs announced the signing of a development agreement to launch in Mexico later this year. These announcements mark the beginning of the brand’s expansion plan globally, with the first opening outside North America and Canada where they have over 1,200 restaurants.
Trends we spotted | Week 26
30-6-2023
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles about among others an interesting read on the Generative AI Innovation Center by Amazon Web Services and in the city Groningen we will get a Vegataria, the first vegetarian pop-up by the Dutch Kwalitaria chain.
Lamborghini & real estate company Dar Global will build a luxury estate at the Costa del Sol with individual villas inspired by the iconic super sports car designs. And from June until the end of September, Gucci takes over Loulou Ramatuelle on the Pampelonne shore. Great design!
Global artist Camilo joins ‘Ritmo y Color’ by McDonald’s, they are inviting fans in the USA to vote for concert destinations. And Taco Bell® celebrates the return of the Volcano menu and the brand’s first-ever pre-recorded advice Hot Line at 1-844-THTS-HOT with Paris Hilton.
The largest table in the world makes it return in France, you can enjoy lunch at a 2,5 km long table. And in London you can visit The Brig, an underground bar is so small, it only has room for four people.
Inspired by the Greek gods, Belaire created Belaire ZEUS, the world’s largest bottle of bubbly rosé. This 45-liter bottle is the equivalent to 60 standard bottles. And Aperol Spritz is creating an Italian ‘LA Spritz Piazza’ in the north of Paris on July 7 and 8. We have great squares for a similar piazza here in the Netherlands as well!
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World’s first Solein® Gelato now available to consumers in Singapore
26-6-2023
Back in July 2019 we wrote about a new protein Solein in our trends we spotted week 29, now 4 years later the people in Singapore can taste the first Chocolate Solein® Gelato!
Fico, a Singapore-based restaurant, is making food history by embarking on a culinary revolution by creating the world’s first Chocolate Solein® Gelato, a dessert made with ingredients derived out of thin air. Solein is the world’s most sustainable protein produced by Finnish food tech company Solar Foods.
Milestone for new Dutch BOB Rivierenland | very first wines bottled
26-6-2023
A milestone for the six wine estates of the new BOB Rivierenland: the first wines covered by this geographical quality label are in bottles and have been labelled. It is the very first bottling of the BOB Rivierenland approved in December 2022, which stands for ‘Beschermde Oorsprongsbenaming’ (Protected Designation of Origin) Rivierenland.
Summer Garden | Fitz’s on the roof X Roku Gin
26-6-2023
The seasons play a major role in the production of the Japanese Roku Gin. The solstice in June is the ultimate reason to celebrate the start of summer with their own pop-up Summer Garden. Roku Gin takes over the roof terrace of Fitz’s Bar in Amsterdam with three special seasonal cocktails until the end of July.
Starbucks innovation lab | Hacienda Alsacia in Costa Rica
26-6-2023
Starbucks recently announced plans to develop a new sustainability learning and innovation lab at Hacienda Alsacia – the company’s global agronomy headquarters for research and development, located in Costa Rica. The lab will serve as a hub for hands-on and virtual learning opportunities for Starbucks partners (employees), students, researchers and industry leaders to innovate and scale sustainable solutions for some of the world’s most challenging environmental and social issues, including climate adaption and agricultural economics.
Trends we spotted | Week 25
23-6-2023
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.
With this week links to articles on, among other things, a big step forward in the USA for lab-grown meat! Upside Foods and Good Meat are cleared for sale there by the US Department of Agriculture!!
The Dyckland FSTVl is held on July 1 and 2 at the orchard at restaurant ‘de Dyck’. Enjoying Dutch products! And Domino’s Pizza is introducing, ‘Domino’s Pinpoint Delivery’ in the USA. Through this system in the app, you can also have a pizza delivered in parks, sports fields and on the beach.
And a few interesting Instagram posts: quite literally a bucket list item in Berlin, where you can buy ramen from Christopher of Berlin food technique and pick it up from a bucket. We also came across the fluffy pancakes by Rookies pancakes in Paris, where there are queues waiting every day. This is also the case at the Truffle Bakery in Tokyo! They sell buns baked with truffle butter, coated with truffle oil and truffle salt. And Restaurant Sophia Loren opens 4th restaurant at the airport of Rome.
Restaurant Aroma Italian Fine Dining in Vaassen has been named ‘Italian Restaurant of the Year’ in the Netherlands by the glossy Italy Magazine. They will also become members of JRE-Jeunes Restaurateurs and the chef will publish a cookbook this fall. And the winner of the Chefs & Shakers competition by Don Papa Rum is: Team Havn and cocktail bar Feijoa. They created a small beer-like cocktail with luxury streetfood.
Amy’s Drive Thru | Organic and vegetarian drive thru in California
20-6-2023
Amy’s Drive Thru, the nation’s first organic, vegetarian fast food restaurant, recently announced the opening of its fifth location in Thousand Oaks, California. In its first restaurant in Southern California, Amy’s Drive Thru is returning to the roots of American fast food, using organic and non-GMO ingredients, serving tasty options to feed hard-working people, busy families and road-weary travelers.
Hôtel Swexan combines its Swiss heritage with Texan hospitality
20-6-2023
The new 134-room boutique hotel Hôtel Swexan offers five unique food and beverage concepts, panoramic rooftop views and world-renowned design, redefining luxury in Dallas, The much-anticipated Hôtel Swexan opened June 15 in Dallas’ Harwood District. Combining its Swiss heritage with Texan hospitality, the boutique resort is built on a keen eye for detail, service, first-class amenities and design.
PINK Hotel Amsterdam | INK hotel goes PINK 2023
19-6-2023
INK Hotel Amsterdam MGallery will be renamed the PINK Hotel for the eighth time during Pride in Amsterdam from July 27 till August 6 2023. For ten days, this hotel will be transformed into a pink oasis to celebrate diversity and inclusion. Once again, the hotel will kick off Pride with a banging opening party on Thursday July 27 with the message: don’t stop until you’re proud!
Restaurant Brands International announces the start of Firehouse Subs® global expansion
