Cafeine kick from your furniture

5-8-2011

Çurface is a new company that makes furniture out of recycled plastic cups and coffee grounds. The material they’ve come up with is a high impact polystyrene composite board that is malleable when heated. The surface of the material has the faceted look of crystal but is smooth in texture and reminiscent of chocolate, leather and stone.

 

Concrete Blond

5-8-2011

Concrete Blonde is a 100-seat restaurant presided over by chef Patrick Dang who has brought the many nuances of his international experience to the stylish tables of Concrete Blonde. We loved the pictures at The Cool Hunter.

 

ING Italy – Happy clients bring in new clients

4-8-2011

ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?  

RFID technology at the Great Wolfe Lodge

4-8-2011

Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.

 

What’s on your pint?

4-8-2011

Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.

Special kit on your fries?

3-8-2011

For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.

Sample Central, tryvertising at its best

3-8-2011

The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.

Hotel Finder by Google

3-8-2011

Google has launched Hotel Finder, an experimental search tool that enables users to define key lodging preferences to find the perfect hotel for their travel needs. Users fill in their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations in a list or on a Google Map. For the moment, it’s only available in the U.S.A. As far as we could see there are some new trics that make the search easier but it shows a lot of comparison to the search tools from for example Expedia and Bookings.

Coca-Cola is taking it light this summer

2-8-2011

Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris,  Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.

 

Healthy breakfast at McDonald’s

2-8-2011

Fruit & Maple Oatmeal; McDonald’s combines warm and delicious 100% natural whole-grain oats with brown sugar and a touch of cream and put in diced fresh apples, dried cranberries and two kinds of raisins.

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