Pictures as restaurant reviews
5-8-2011
Adam Goldberg is not a restaurant critic, nor is he involved with food professionally. He is a software engineer who has a passion to eat and share his culinary experiences. He does that by taking pictures of his meal and share those with his followers on Twitter, Facebook and his website. Most of the visited restaurants are at San Francisco, New York and Paris. And there are many more self-styled restaurant critics who are not professionally giving reviews and have a lot of followers. It’s a development we haven’t yet seen in the Netherlands. But do you have our Illucensies in Amerika?
Even on Dutch beaches: Massages
5-8-2011
One can take a massage at the beach in front of restaurant Bries in Noordwijk, The Netherlands. This to make your relaxing beachday complete. It’s a new service given at a few beachrestaurants in the Netherlands like Club Zand in Castricum and beachrestaurant Doen in Scheveningen. Yoga at the beach is seen more often in the Netherlands but the massages is a new development.
The Next Generation Meal Planning Solution
5-8-2011
Intel and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. The Next Generation Meal Planning Solution incorporates sensors that use anonymous video analytics software to detect the age and gender of the person standing in front of it to determine which recipes may be a good fit based on collected demographic information.
Cafeine kick from your furniture
5-8-2011
Çurface is a new company that makes furniture out of recycled plastic cups and coffee grounds. The material they’ve come up with is a high impact polystyrene composite board that is malleable when heated. The surface of the material has the faceted look of crystal but is smooth in texture and reminiscent of chocolate, leather and stone.
Concrete Blond
5-8-2011
Concrete Blonde is a 100-seat restaurant presided over by chef Patrick Dang who has brought the many nuances of his international experience to the stylish tables of Concrete Blonde. We loved the pictures at The Cool Hunter.
ING Italy – Happy clients bring in new clients
4-8-2011
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
What’s on your pint?
4-8-2011
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
Special kit on your fries?
3-8-2011
For the real handyman, if he is in charge of the to BBQ. Three varieties, mayonaise, kitchup and mosterdtix.
Sample Central, tryvertising at its best
3-8-2011
The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.
