Supermarket with instore navigation
28-6-2011
Supermarkt chain Tesco has launched a test with a new prototype navigation system in one of its stores in London. The system is compatible with Android smartphones and shows the location of the phone in the store. Customers can enter their shopping list in to the application which displays the perfect route for all your grocery.
Exclusive white picknick now also in New York
27-6-2011
After exclusive pop-up picknicks in Montreal, Amsterdam, Paris and Berlin it is New York where the concept ‘Le Diner en Blanc’ unfolds on the 25th of August. The dinner guests must be dressed in white and bring their own table, chairs and food. The location is secret untill a few minutes before the start of the dinner.
Cheese Barbeclette
27-6-2011
Cheese lovers pay attention, with the Barbeclette it’s now possible to put cheese on the barbecue. Ideal for a cheeseburger or in addition to your vegetables.
Tasty iPhone cases
27-6-2011
If you like Japanese food, these covers are a must have. iMeshi has imitated various dished for the iPhone 4 and Xperia X10. The plastic protection covers will be noticed!
Swimming in the Hudson river
24-6-2011
Three inhabitants from New York took the initiative to get a swimming pool in the Hudson river. The ‘+Pool’ is for every New Yorker and combines different uses of a swimming pool. The concept of a swimming pool isn’t new. Last year swimming pool ‘Bad Buiten’ opened in the Amstel river (Amsterdam). The unique feature about the +Pool, is that the initiators want to filter the water from the Hudson river itself and are going to finance the project by crowdfunding.
Creative recipe
24-6-2011
The creatives from Berg Design transform the standard recipe into a piece of experience(marketing). By combining various information of the bought products with available data, they put for instance the total amount of Calories, the average rate of circulation and other information on the bill. The (personalization) possibilities are limitless.
From the archive: Random act of kindness (2009)
24-6-2011
In 2009 we informed you about unexpected friendly gestures from the Hyatt hotel group to their visitors. They gave away free massages, offered breakfast on their cost or guests didn’t had to pay for the bar tab. Nowadays companies like KLM continue these acts of generosity. With the steady growth and prominent position of social media in our lives these unexpected gestures are a strong stimulans for positive mouth-to-mouth or ‘mouth-to-media’ advertising.
Alice in Tokyo
24-6-2011
Japanese design studio Fantastic Design Works created fairytale interior of Alice in Wonderland restaurant inspired by the Lewis Carroll classic. Restaurant features several different “rooms” and each of them is an imaginative combination of psychedelic decorations, dramatic designs and waitresses dressed in Alice costumes. Watch the pictures at websites mentioned below. The restaurant can be found at www.diamond-dining.com.
Candyland a sweet nightclub in Tokyo
23-6-2011
Candyland a new Nightclub in Tokyo is located on Avenue Omontesando in the district of Shibuya. An area with a high density of restaurants and luxury shops. Realized by the American architect and designer Tiffany Dahlen Virginia Melnyk and inspired by the colorful candy and other sweets, discover all the details on the websites mentioned below.
The TableSol
23-6-2011
The weather is going to be great in the Netherlands this weekend. Time for the TableSol. The tablesol protects your drink from the sun. The cap can be adjusted to different designs and logos.