The Food Line-up guerrilla campaign Amsterdam
15-10-2012
The Dam square in Amsterdam is the centre of a guerrilla campaign by foodtrucks on the World Food Day October 16th. From 12.30 to 13.30 o’clock the trucks serve a free lunch to get attention for the lack of food diversity on the streets of the capital. Most of the mobile food stands sell hotdogs or ‘oliebollen’ (deep-fried dough). The Food Line-Up and its initiator Lotte Wouters want to motivate the government to take the New York policy for food trucks as an example. The streets in New York provide a huge diversity of food trucks that are used by all social classes and backgrounds.
Secret cinema is all about experience
15-10-2012
Pop-up event organization ‘Secret Cinema’ creates movie experiences in London. Visitors will taste the same atmosphere as the film thanks to requisites, the location and actors that could have walked straight from the screen. The location is secret until the last moment, tickets are available here.
Moet & Chandon Bar at Bijenkorf Amsterdam
12-10-2012
Visitors of warehouse ‘the Bijenkorf’ in Amsterdam can enjoy exclusive cuvées in the Moët & Chandon Bar from November 15th to New Years Eve. Drinks are served with bites by chef Pascal Tingaud. The temporary bar is open at the same times as the warehouse.
Strongbow Gold Cider Start Cap
11-10-2012
Strongbow Gold Cider launches an interactive cap with London based creatives from the ‘Work Club’ agency. The ‘Start Cap’ uses RFID technology to trigger any digital event possible. This can vary from a check-in function to lights or a confetti cannon. Watch the video.
First gelato museum opens near Bologna
11-10-2012
The first gelato museum opens its doors in Anzola Dell’Emilia, close to Bologna. The museum is initiated by gelato-machine maker Carpigiani Group and shows the history of this special ice cream.
Dinner Baby
10-10-2012
Just became parents? Then you have a lot to think about and you might forget to eat healthy. Joyce Hesterman came up with the idea to start the website Dinner Baby. Brand new parents can order their meals online, which are not only delivered at home, but are very healthy and varied as well. The extensive menu is also available in small portions for the brothers and sisters.
Cioccolato Bakery Boutique
10-10-2012
Cioccolato, located in Monterrey in Mexico, is a pastry boutique specialized in custom desserts for special events. It is a spin-off concept of the existing traditional Cioccolato pastry and cake brand, designed by the Mexican Savvy Studio.
Taste, a matter of art
9-10-2012
Restaurant ‘In de Keuken van Floris’, located in Rotterdam (the Netherlands) will co-operate with ‘Garage Rotterdam’, an exhibition space for contemporary art. Chef Floris Versluijs was inspired by the exhibition Border Lines, where ethnographic pieces of the collections of the World musuem are central. This coming Monday October 15, he will cook a culinary six course dinner surrounded by several art pieces. Photo: Garage Rotterdam – Bas Czerwinski.
Badoit Express
9-10-2012
Water brand Badoit took over one of the French RER trains on September 21st and turned this train into a restaurant. Tables were installed in seconds and the train travelers were surprised with a 3-course diner of chef Thierry Marx, accompanied by Badoit water of course. After every stop, a new course was served. Travelers react positive, but as well very surprised.
Yield management in restaurants
9-10-2012
It started in the airline industry and hotels are offering different prices during the weekends; yield management. Slowly it appears in restaurants and other branches. A nice example is Restaurant Diverso in Nederweert (the Netherlands). On Monday till Thursday, they offering a special discount menu which will change each month.
