Open air Hotel to celebrate shortest night
21-6-2011
To celebrate the shortest night of the year, the OpenluchtHotel (Open Air Hotel) will be organized for the second time during the night of the 21st of June in Leiden (Netherlands). The city will be transformed to the largest hotel in the world. About 130 guests will have the oppertunity to sleep under the sky filled with stars, on special and monumental locations, which are disigned by artists. Before bedtime a cultural evening program will take place.
Funny coffee-designs
21-6-2011
This funny coffee-designs are created by Quantum Graphics for the Interpack 2011 Exhibition, which took place in Dusseldorf last May.
Panera cares, where you pay-what-you-can
20-6-2011
A good article at Triple Pundit about Panera Bread’s founder Ronald Shaich who started a Community Café last year where guest can-pay-what-you-can. Bottom line: Panera Bread created the Panera foundation and after 1 year Shaich estimates that about 20% of visitors to the cafes leave more than the suggested amount, 20% leave less and 60% leave the suggested donation. On average, each cafe serves 3,500 to 4,000 customers per week and generates about 75-80% of the retail value of the food.
The water that Henry David Thoreau would have preferred
20-6-2011
WaterConcept Nederland delivers Thoreau water, an inventive dispending unit, designed for the hospitality. This system gives tap water the quality of pure and filtered water, which will be served in bottles of Swedish Design, available in still and sparking. Companies in the hospitality pay a fixed price per month for the system.
Practical lemon squeezer as utensil
16-6-2011
The Press Art lemon squeezer makes it easier to press the juice out of one lemon part. Apart from more juice it makes it easier to dose. The Press Art can be customized with a (company) logo.
Vivid coasters
16-6-2011
A Japanese designer (Terada Naoki) has designed a coaster set that creates a story around your glass. There are three different coasters that express various environments, namely the city (red), a grassy plain (green) and water (blue). By clever folding, the coasters can be combined to create your own scenery.
Drive-in 2.0
15-6-2011
A modern twist on the American drive-in movie theaters, is the bike-in movie theater, organized by marketing agency Manifold and food blog Forking Tasty. This free event, where hundreds of cyclists were attracted to, took place in Brooklyn, New York and was organized to celebrate summer and bike month. Due to the success more events like this one, will be organized.
Smart City Chase
15-6-2011
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On the 11th of June, the first Dutch Smart City Chase took place in Amsterdam. During this existing sports event, teams of 2 have to fulfill several missions all over the city, by using the internet, public transportation, friends and strangers. The first Smart City Chase took place in 2003 in Canada and became a great success.
Crowdsourced Mystery shopping through an app
15-6-2011
The Dutch location based marketing is thriving. After the introduction of Repudo it’s now Roamler that launches an app for location based messages. Members of this community can earn money and points with the assessment of products, filling in checklists or writing reviews. Heineken uses the app to check the presentation of their Coolcan in the supermarkets this summer. The City of Amsterdam asks members to send in nice graffiti and has included several other assignments around the theme ‘a green environment’. The app is now available for a select group of 500 people.
Old school; watching slides
14-6-2011
Having a nice ‘old school’ evening with fellow artists; that is the idea behind Slideluck Potshows. This event has come over from the United States and refers to ‘slideshows’ and ‘potlucks’; watching photo’s while eating homemade dinners. In June, the first Slideluck Potshow took place in Amsterdam. Over 200 people showed interest. The next event will take place in October.