Food Festival the Main Course
6-6-2013
‘The Food Line-up’ and ‘Ome Ad’ organize the ‘Main Course’ festival on 14, 15 and 16 June in Amsterdam. This three day festival includes food trucks, cooking islands, theater, acts, music and DJs. Visitors can cook together with ‘Ome Ad’ at the different cooking islands. And at the food trucks of ‘The Food Line-up’ visitors can have a peek inside the trends or cook with the caterer. There is a full program of food games, live music and during the ‘Cook off’ they will cook with food that would otherwise end up in the trash.
Scrabble Wi-Fi
5-6-2013
In Paris you can get free Wi-Fi by playing Scrabble on your phone. Paris has got quite a lot of places where Wi-Fi is not available, so Ogilvy Paris introduced the game Scrabble Wi-Fi. Scrabble placed three Wi-Fi hotspots in the city where correct spelling and creative use of language was rewarded. Create any word using up to seven letters for the password and the score will be converted into free Wi-Fi minutes. So the higher your score, the longer the connection.
Barburrito
4-6-2013
Morgan and Paul are on a mission to make the ultimate burrito and created Barburrito. The first Barburrito was founded in 2005 in Manchester city. Currently Barburrtio has multiple locations. Inspired by the street stalls of Mexico, fresh, honest and simple Mexican dishes are prepared. Guests can compose their own burrito, burrito bowl, taco’s or nachos with a meat of veggie filling, salsa and toppings. All dishes are available for take-away. Barburrtio has been nominated for the Restaurant and Bar Design Award 2013.
Swim-up bars
3-6-2013
Tripadvisor gives an overview of ten swim-up bars all over the world. The photos are of the Punta Islita Hotel in Costa Rica. The hotel is located on the beach and is built against a mountain. The hotel has a swim-up bar in the infinity pool. Order a drink at the swim-up bar and enjoy the view out of the infinity pool. Watch the website Tripadvisor for more swim-up bars.
Launch DJ Mag
31-5-2013
This Monday DJ Mag Netherlands launched its first episode at Club Air in Amsterdam. Thomas Cech and Jeroen Kiepe published the Dutch version of the infamous international magazine for the dance scene. Anthony Donner and Sarah Strijker are the editor of the magazine that has an interactive Layar app for extra video content and background information. The website is interactive, copiled according to user profiles. DJ Mag Netherlands will provide young DJ-talent a multichannel platform and will organize events as well.
Share your coke with a friend
31-5-2013
Coca Cola has launched a lot of different campaigns to share happiness. Like the vending machine you need to hug to get a coke, the vending machine where you need a friend to grab a can or a bottle with a name on it. But there was one thing you couldn’t share, the can itself. Therefore Coca Cola has introduced the ‘sharing can’. You can split this can into two separate cans and share it with your friend.
Mobile Orchard
30-5-2013
A special art object has been commissioned as the centerpiece installation for the City of London Festival this year. The ‘Mobile Orchard’ is a tree that consists of multiple layers of wood and the roots and branches offer sitting space and climbing adventure. The branches contain LED lighting that creates a cozy atmosphere in the evening. The tree holds 500 real apples, which visitors are encouraged to pluck. The shape of the tree provides shadow and is a great hang-out for visitors of the festival. Maybe it is interesting to place an art object like this in a city in the Netherlands to offer a hang-out for visitors.
Wi-Fi during flight
30-5-2013
KLM and Air France started offering on board Wi-Fi during a flight. KLM and Air France will run a pilot on board of two Boeing 777-300 aircrafts for one year. Thanks to the Wi-Fi service all passengers can use the internet through their smartphone, laptop or tablet to communicate with the outside world during the flight. Beside this, passengers can use a wide range of free services such as information about their destination and the airline or the latest news. Once the airplane is at a height of 6 km, the Wi-Fi is available. Passengers need to pay a fee of € 10.95 per hour or € 19.95 for the entire flight.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
