Partnership hotel and church

22-11-2013

The Bilderberg Parkhotel and the monumental Arminius church in Rotterdam started a collaboration. The Bilderberg Parkhotel is not suitable for organizing conferences and other meetings due to lack of large meeting rooms. Arminius has this space. Through this partnership, the hotel can now offers space for weddings, conferences etc. in Arminius and the guests at the church can use the luxurious hotel facilities such as catering and the ability to stay overnight.

Luminous carpet

21-11-2013

  • lichtgevend tapijt

Philips started a partnership with carpet specialist Desso. The companies will develop innovative light-emitting carpets based on LED lighting. It will be possible to integrate LED lighting in surfaces, which also gives the carpet a safety function such as painting out emergency exits and escape routes. The luminous carpet brings atmosphere and inspiration in areas and it will appeal to the senses of people. It is a new innovative way to inform people in areas like offices, hotels and conference centers. Philips and Desso are working on pilot projects, but in 2014 they will introduce the product name.

NIX18

21-11-2013

The age limit for buying alcohol and tobacco in the Netherlands will increase to 18 years on January 1, 2014. The Ministry of Health has launched the campaign NIX18 in collaboration with a number of partners. The campaign was kicked of on November 18 in the Feyenoord Stadium by Ronald Koeman and the secretary of Healthy Martin van Rijn. NIX18 draws attention that young people under the age of eighteen should not smoke or drink. Some famous Dutchies tell their story about not drinking or smoking under the age of eighteen on the website of NIX18. Partners of the campaign also organize some one-on-one activities for children and their parents to encourage to explain that they are not allowed to buy alcohol and tobacco.

Landal lief! family bungalow

15-11-2013

  • Landal Green Parks

Landal GreenParks started an unique partnership with baby and children’s clothing brand lief!. At Landal Coldenhove on the Veluwe, two six-person holiday bungalows are decorated in the lief! theme. The lief! family bungalow has space for two adults and up to four children. It is characterized by the colorful atmosphere of lief! with various accessories of the clothing brand. Landal GreenParks introduced a bungalow for the hearing impaired at Landal Rabbit Hill in Nieuw-Milligen as well.

QR-mosaic project QRio

12-11-2013

The Rio de Janeiro government has installed QR-mosaic in the sideways to provide tourists with more information and a map. The QR-code opens an app that makes road signs unnecessary.

National Geographic augmented reality

8-11-2013

National Geograpic celebrates its birthday in the coming months. To promote this, an exhibition of 36 premium photographs will travel to several train stations in the Netherlands until February. A giant virtual reality show is set-up to promote the exhibition. Passers-by can see and photograph themselves with a rhino, astronaut and dinosaurs. See the video for an impression. The exhibition travels to Eindhoven (December), The Hague Central station (January) and Arnhem (February).

Theme park with Michelin-star restaurant

8-11-2013

  • pretpark met restaurant

Europa-Park (Germany) is the first theme park with a Michelin star. Within a year after opening fine dining restaurant Ammolite, located in the lighthouse of the ‘Bell Rock’ theme hotel, has received the star rating. The restaurant has 36 seats and the kitchen is successfully run by chef Peter Hagen (36 years old). For the design of the restaurant designer Claudio Carbone was inspired by a snailhouse, the name ‘Ammolite’ refers to fossil shells from the Rocky Mountains.

Optimal sound experience Wilmink theatre

6-11-2013

More and more inhabitants of The Netherlands have hearing problems. At the moment one in seven people has hearing problems. To provide every visitor with the optimal hearing experience Your Sense has installed YSFM hearing systems in the auditoria of the Wilmink theatre. People that wear a hearing aid can connect to a FM system for optimal listening quality. Apart from the acoustics the Wilmink theatre now distinguishes itself by offering an ultimate sound experience to its visitors with hearing problems.

Cry like a real wolf for Eristoff

4-11-2013

Cry like a real wolf and win tickets for the ‘I love Techno’ party in Gent, Belgium. Eristoff, ‘vodka from the land of the wolf’ started a partnership with ‘I Love Techno’ this year. The brand has taken the slogan ‘vodka from the land of the wolf’ very literally this time and launched a Facebook campaign. Till 6 November, everybody can send a video of their howling to the Facebook page of Eristoff and collect as many likes. On November 6, at 1 am, the 50 participants with the most likes will be selected. They can sit behind their computer and howl live with wolves in the UK Wolf Conservation Trust. When the wolf cries back within 1 minute, the participant will win 4 tickets for ‘I love Techno’.

Relaxation in a bathtub

4-11-2013

  • badkuip

In a park in Paris, the French design studio ‘Bruit du frigo’ has created a resting place for visitors. A wooden installation with bathtubs is placed around a fountain. Visitors can relax and enjoy the art installations. A number of bathtubs are filled with water and some with pillows. The wooden sculpture shows that the park is open for everyone, friends and family to spend some time together. A place for relaxation, wellness and hospitality.

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