Organic lifestyle festival EkoTown
28-2-2014
The first edition of the EkoTown festival will be organized at the ‘Amsterdamse Bos’ on 21 and 22 June. It is the first organic lifestyle festival in the Netherlands. The two day during festival is dedicated to a healthy organic lifestyle. The pop-up village has several plazas where visitors can join different activities such as boot camp classes, yoga, a debate about superfood and the future of our food. Various dishes can be tasted at the Taste Plaza, where also farmers and growers tell their story about the fruit and vegetables. Besides the various plazas there are also performances.
Gigantic Pinterest board
27-2-2014
Caribou Coffee launched an interesting marketing campaign in collaboration with agency Colle + McVoy to promote the newest coffee blend. In the shopping mall ‘Mall of America’ in Minnesota a huge Pinterest board was set up with pictures of the coffee process. Passersby could take photos of the gigantic Pinterest board (with attributes) with their smartphone. The passerby could upload the photos with the hashtag #caribouinspires on Twitter and Instagram.
VISIT THE STREET FOOD MECCA IN HELSINKI
26-2-2014
Written by Julia Soldic.
On March 21, 2014, the kick-off of what seems to become the world’s most prestige Street Food Conference- and Festival, Streat Helsinki, is taking place in the capital of Finland. Street Food has been on the food radar for many years, but it’s not until this year the world is about to experience a true Street Food Mecca surprisingly located in the Nordic capital.
Cinema Culinair at nhow Rotterdam
26-2-2014
Cinema on location is getting more and more populair. Recently we’ve spotted the hot tub cinema’s in Amsterdam, in April the movie ‘Lost in Translation’ is screened at the nhow hotel in Rotterdam. On 18 and 19 April guests can drink a Suntory whisky during the movie just like the main character Bob Harris.
Dinner and Movie at restaurant One
25-2-2014
Michelin starred restaurant One in Roermond (the Netherlands) will organize a ‘Dinner and Movie’ night every Tuesday night as of March 11. During these nights a dinner is combined with a food movie at ECI Cultuurfabriek, in the month March it will be the documentary ‘Spinning Plates’ about three American top restaurants. Before the movie the restaurant serves a three- or four-course dinner and afterwards guests can have a drink at the bar.
Owner of New York Pizza gives tips in a book
25-2-2014
New York Pizza is the best-know pizza chain in the Netherlands, owner Philippe Vorst calls himself the best pizza baker of the Netherlands. Authors Maarten Beernink and Rupert Parker Brady have interviewed the New York Pizza owner several times and translated his entrepreneurial lessons into the book ‘The 13 smartest entrepreneurs tips of Holland’s best pizza baker’. Philippe Vorst gives tips about growing and innovation during uncertain times to business owners and marketers. The book is only available in Dutch.
Wi-Fi spot search via augmented reality
24-2-2014
The ‘NAVITIME For Japan Travel app’ helps tourists by finding a free Wi-Fi spot through augmented reality. By using the function ‘Free Wi-Fi Spot Search’ tourists and locals can search offline for the nearest Wi-Fi Location. The feature comes with an augmented reality mode and users can see the nearest Wi-Fi spot with distance and directions on their screen. The app provides information on over 50.000 free Wi-Fi spots.
Meetings with inspiration at Novotel Maastricht
21-2-2014
Novotel Maastricht introduced a new meeting concept. The hotel offered the traditional meeting arrangements, but changed it into a modular manner. There aren’t fixed packages any more, but the guests can compose their own package and everything can be combined. Each room has playful elements. And for more creative inspiration during a meeting, the guests can play table tennis or table football or get a short massage. Novotel Maastricht provides customization for each guest with a personal approach.
Opening Marks and Spencer Food hall The Hague
20-2-2014
The first Marks & Spencer Food hall in the Netherlands opens its doors in The Hague today. The Food hall is approximately 750 m2, the warehouse is with 6.000m2 the largest international store of Marks & Spencer. The Food hall focuses on the Dutch market with limited proportion of pre-packed vegetables and meat specialties. Alternating with Dutch and English favorites like fresh bread, cheese and biscuits. There is a wide range of convenience food ‘for now’ and ‘food later’. Previously, Marks & Spencer opened a shop at a BP gas station in September 2013.
Virgin America helps travelers to connect with others
19-2-2014
Airline Virgin America has launched a new social network app, the ‘Here On Biz’ app. The app connects people on the plane or at the airport through their LinkedIn, Facebook or Twitter. Travelers can make contact with people on the same flight or another Virgin America flight, people at the airport or with people at their destination. The airline wants to reinvent the flying experience for their customers and the app is part of the campaign.
