Museum Villa and Essense Food & Events | Contemporary art meets culinary storytelling
6-10-2025
Experiencing art with all your senses: that’s what the new partnership between Museum Villa and Essense Food & Events makes possible. Essense becomes Villa’s permanent partner in high-end hospitality. Together, they create unique experiences where art and gastronomy merge, with culinary storytelling as the guiding thread: “Where every bite tells a story.”
2 minutes read
‘Cakes & Cocktails Fit for a Queen’ at The Berkeley
25-9-2025
The Berkeley hotel in Knightsbridge unveiled a dazzling collaboration with legendary shoe designer Manolo Blahnik, celebrating the Marie Antoinette Style exhibition at the Victoria & Albert museum (V&A) South Kensington. Cakes & Cocktails Fit for a Queen launched on September 19 2025 and the Marie Antoinette Style package runs till March 26th 2026.
2 minutes read
Trends we spotted | Week 33
15-8-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Polish bakery brand Fit Cake, with over 80 locations in Poland, has opened its first Canadian store on Toronto’s Bloor Street West, offering signature gluten- and sugar-free treats!
- Sugar-free vanilla ice cream at restaurant Sel Gris in Knokke-Heist, proof that dietary restrictions can still taste delicious! And why not put in on your menu?
- The world’s only Michelin three-star vegan restaurant, Eleven Madison Park, will serve meat and fish again. Check out all the details of this change in the article.
- Xi Home Dumplings -The dumpling Bay in London, together with Marley Bones Dog Food, is serving free doggy dumplings from National Dog Day through September 9.
- Located in Hollywood, California, the Tesla Diner combines a supercharging station, a classic American diner and a drive-in experience, all in one.
- In the US, The Peach Cobbler Factory created mobile units to bring its desserts to smaller towns and other events.
- IHG Hotels & Resorts Brings ‘Bed on the Baseline’ to the 2025 US Open.
- Dave & Buster’s has opened its second location in India—a 22,000 sq. ft. venue on the fourth floor of the Infiniti Mall in Mumbai, in partnership with the Malpani Group. And they have many upcoming venues planned!
Enjoy reading!
Trends we spotted | Week 30
25-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
- For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
- Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
- Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
- KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
- Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
- Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
- Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
- Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!
Enjoy reading!
Stayokay Eindhoven adds pods and family rooms after renovation
24-7-2025
Stayokay Eindhoven has recently completed an extensive renovation, which includes the addition of innovative pods to its room offering. Located in a former Philips factory on the vibrant Strijp-S site, the hostel now presents itself as a fresh and accessible accommodation option for a wide range of travellers. Both the rooms and common areas have been updated while preserving the characteristic charm of the historic building.
2 minutes read
Trends we spotted | Week 27
4-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
- Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
- Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
- Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
- With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
- Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
- Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
- At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
- Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.
Enjoy reading!
Trends we spotted | Week 25
23-6-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- INK Hotel Amsterdam is turning pink for the tenth time during Pride Amsterdam. This anniversary edition is titled ‘Ten Years of Reflection’. From July 24 through August 3, 2025, it’s called the PINK Hotel.
- Distillers Hotel will bring new life to historic Schiedam distillery. Scheduled to open in 2026.
- Last week Frittenwerk opened their first store in Münich, it’s their 45th store in Germany.
- KYU NYC, a full-service restaurant, is aiming to shake up the New York City lunch scene with the launch of KYU Grab & Go, pick-up point: the window.
- Another window opened in NYC: Buchette del Vino, the city’s first ‘Florentine Wine Window’.
- We came across ‘The World’s First Sky Beach Club’ on Instagram. The location of the Tribe Sky Beach Club? Emsphere Mall in Bangkok, Thailand.
- Inspiration for beach clubs: a Low Tide Golf Game. Looks like fun!
- A great example of a fun little gesture of hospitality: the VIP #DogPerrignon service from SiSo Beach Mallorca.
- The CuliQuiz Top 100 is a nationwide audience award created for and by the Dutch hospitality industry. Applications are open now and the winners will be announced during Gastvrij Rotterdam. Created together with the Week of Hospitality.
- An event by Hospitality Pact marked the official launch of the new platform Discover Hospitality — the central hub of a national digital campaign designed to inspire young adults to pursue a career in hospitality in the Netherlands.
Enjoy reading!
‘Camp Unwritten’ | Glamping meets storytelling by World of Hyatt
19-6-2025
This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure that invites guests to become the main character of their own summer tale. Think cozy fireside reads, luxury tents, wide-open skies, and exclusive access to bestselling authors – all in breathtaking, off-the-grid settings.
2 minutes read
Spotlighting wellness on Global Wellness Day | Best practices from leading brands
13-6-2025
Wellness tourism is booming, with more and more people seeking treatments that help them feel healthier, look better, and live well—both physically and mentally. Tomorrow, June 14th, marks Global Wellness Day, and it’s the perfect opportunity for destinations and hospitality brands to shine a light on their wellness offerings.
These examples show how destinations and hotel brands can use Global Wellness Day 2026 as a platform to promote meaningful, holistic wellness experiences.
2 minutes read
Trends we spotted | Week 24
13-6-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- This weekend in New York City for the fans of the HBO MAX series ‘And just like that…”: a ‘Hot Fellas’ Bakery pop-up.
- An Instagram reel by 60 Seconds to Napoli about their ‘Pasta in a pizza bowl’.
- Celebrating 750 years of Amsterdam at Amsterdam Breakfast on 21 June. An initiative by Ron Gastrobar and Cees Holtkamp.
- Nobu Hospitality is expanding in Poland with the upcoming Nobu Hotel, Restaurant, and Residences in Kraków, located near the city’s historic Old Town.
- Carvel® Ice Cream, kicks off summer with the first-ever soft serve–dispensing billboard in NYC’s West Village on June 18.
- Chipotle is celebrating fans with a limited-edition collection of 13 temporary tattoos inspired by iconic brand elements, today on June 13.
- Marriott International’s Luxury Group brings back the Luxury Dining Series across Asia Pacific from July to September, featuring culinary events at seven top hotels.
- Pret A Manger is launching a new shop format that features a more spacious, family-friendly environment with made-to-order food and drink service suited to longer, more relaxed visits.
- Albron announced the successful completion of its acquisition of industry peer Hutten. Recently the new name of the new organization was unveiled: Hai – Hutten Albron Impactmakers.
Enjoy reading!
Art you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & Events
Art you can see, feel and taste -That is the promise of Museum Villa Westerpark and Essense Food & Events
Jasper Gronert & Jeroen Robberegt van Essense Food & Events
Museum Villa Westerpark
Museum Villa - Lotte van Uittert, Trust van Max Siedentopf
