RHUM FEST PARIS | An edition celebrating the spirit of Carnival in April

10-3-2026

  • RHUM FEST PARISRHUM FEST PARIS

RHUM FEST PARIS returns on April 18, 19 and 20, 2026 at the Parc Floral de Paris with an edition celebrating the spirit of Carnival. A symbol of joy and sharing, Carnival serves as one of the cultural bridges between Europe and many rum- and cachaça-producing territories : French Guiana, Trinidad and Tobago, Guadeloupe, Martinique, Haiti, Rio de Janeiro, Salvador de Bahia…

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Trends we spotted | Week 9

3-3-2026

  • The elevated Whopper is served on a new bun and in a boxThe elevated Whopper is served on a new bun and in a box
  • Taco Bell’s Live Más LIVE 2026 - Menu reveal and Hollywood star powerTaco Bell’s Live Más LIVE 2026 - Menu reveal and Hollywood star power
  • Starbucks expands its protein lineup with new bottled Coffee & Protein drinksStarbucks expands its protein lineup with new bottled Coffee & Protein drinks
  • Mandarin Oriental appoints Simone Biles as Global Wellness AmbassadorMandarin Oriental appoints Simone Biles as Global Wellness Ambassador
  • Freddy’s Frozen Custard & Steakburgers is introducing Senior MealsFreddy’s Frozen Custard & Steakburgers is introducing Senior Meals
  • TTW announced ‘Top 50 Nightlife Travel Destinations’ in the world for 2026TTW announced ‘Top 50 Nightlife Travel Destinations’ in the world for 2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Burger King is introducing updates to its iconic Whopper, including a new bun and box packaging.
  • Live Más LIVE 2026 by Taco Bell, a Hollywood-themed event revealing its 2026 menu innovations.
  • Kyriad has launched ‘Prompt It’ the first AI-powered travel guide created by the brand.
  • Travel and Tour World has released its ‘Top 50 Nightlife Travel Destinations for 2026’.
  • Starbucks is launching new Coffee & Protein bottled drinks on March 23.
  • Freddy’s Frozen Custard & Steakburgers has added permanent Senior Meals (55+) to its menu.
  • Mandarin Oriental has appointed Simone Biles as its first Global Wellness Ambassador.

Enjoy reading!

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Cool Kids Check In | Avani’s Family Friendly Resorts for every kind of kid

27-2-2026

  • Avani+ Koh Lanta Resort with family activitiesAvani+ Koh Lanta Resort with family activities
  • Avani+ Hua Hin Resort - Splash ZoneAvani+ Hua Hin Resort - Splash Zone
  • Avani+ Fares Maldives Resort - Cookie Decoration Class KidsAvani+ Fares Maldives Resort - Cookie Decoration Class Kids
  • Avani+ Fares Maldives Resort - Avani Spa for Mom and DaughterAvani+ Fares Maldives Resort - Avani Spa for Mom and Daughter
  • Avani Pattaya Resort - Family Room with an Underwater ThemeAvani Pattaya Resort - Family Room with an Underwater Theme

Family holidays are no longer one-size-fits-all. Avani’s Family Friendly Resorts is responding with a collection of resorts across Asia and the Indian Ocean designed around how kids actually travel, from Water Babies and Sporty kids to Foodies, Adventurers and Creatives. Each resort reflects different interests and energy levels while keeping the overall experience simple, flexible and enjoyable for parents too.

Great examples of a cool kids check in!

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Trends we spotted | Week 8

23-2-2026

  • Al Layan Oasis - a new one-of-a-kind global tourism destination in DubaiAl Layan Oasis - a new one-of-a-kind global tourism destination in Dubai
  • Anantara Concorso Roma in other words La Dolce Vita delle AutomobiliAnantara Concorso Roma in other words La Dolce Vita delle Automobili
  • Anantara Concorso Roma in other words La Dolce Vita delle AutomobiliAnantara Concorso Roma in other words La Dolce Vita delle Automobili
  • Bagels & Beans distributed nearly 1,000 love cards for Valentine's DayBagels & Beans distributed nearly 1,000 love cards for Valentine's Day
  • Golden cinnamon foam & protein lattes at Tim HortonsGolden cinnamon foam & protein lattes at Tim Hortons
  • HEINEKEN® 0.0 has two new offerings in the US - Cold Pressed Lime and Nectarine JuniperHEINEKEN® 0.0 has two new offerings in the US - Cold Pressed Lime and Nectarine Juniper
  • Jordan olive oil from Lesbos is now available in a paper bottleJordan olive oil from Lesbos is now available in a paper bottle

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Westrock Coffee Company recently announced it has officially achieved its goal of becoming 100% responsibly sourced, fulfilling the commitment the company publicly set in 2021.
  • The inaugural Anantara Concorso Roma will bring together 70 historic Italian cars in the heart of Rome. Taking place from the 16th-19th of April 2026.
  • The development of the Al Layan Oasis project has been approved, it will become a new environmental and recreational destination in Dubai.
  • Heineken® launched two new non-alcoholic flavours, Cold Pressed Lime and Nectarine Juniper, in the US.
  • Tim Hortons, a coffee chain from North America, is introducing Golden Cinnamon Cold Foam as a limited-time customization option this spring. The brand also continues to highlight its protein latte platform.
  • Jordan olive oil from Lesbos is now available in a paper bottle, made from 94% recycled cardboard, featuring a specially designed pourer that doesn’t spill a drop.
  • The Dutch coffee and bagels chain Bagels & Beans distributes nearly 1,000 love cards for Valentine’s Day. We spotted Café Pli, een ‘Café à Lettres’ in Paris, where visitors can write a letter to their future selves!
  • Onyx Coffee Lab (USA) tops the list as the best coffee shop in ‘THE WORLD’S 100 BEST COFFEE SHOPS’. Fuku by FriedHats in Amsterdam is ranked number 79! Congrats to all companies on this list!

Enjoy reading!

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A ‘bottomless Easter brunch’ in Nijmegen | Collaboration between Plan_A and Cath’s Cuisine

20-2-2026

  • Cath's Cuisine X Plan_A - bottomless Easter Brunch in NijmegenCath's Cuisine X Plan_A - bottomless Easter Brunch in Nijmegen
  • Cath's Cuisine X Plan_A - bottomless Easter Brunch in NijmegenCath's Cuisine X Plan_A - bottomless Easter Brunch in Nijmegen
  • Cath's Cuisine X Plan_A - bottomless Easter Brunch in NijmegenCath's Cuisine X Plan_A - bottomless Easter Brunch in Nijmegen

Cath’s Cuisine and Plan_A are organizing a bottomless Easter brunch on Sunday, April 5. Following a successful first edition, they are once again joining forces to create a culinary Easter experience in Nijmegen. On Easter Sunday, they will host an extensive and cosy brunch. Expect shared dining with delicious dishes and, of course, unlimited drinks, carefully selected to perfectly complement the food. A great example of a strong local collaboration.

1 minute read

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A Homecourt Suite in the recently opened Anthem Hotel in LA’s Stadium District

19-2-2026

  • Exterior of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinExterior of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Exterior of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinExterior of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Poolbar of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinPoolbar of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Lobby of The Anthem Hotel in LA’s Stadium District - credits Emily BernsteinLobby of The Anthem Hotel in LA’s Stadium District - credits Emily Bernstein
  • Studio Suite of The Anthem Hotel in LA’s Stadium District - credits KellyStudio Suite of The Anthem Hotel in LA’s Stadium District - credits Kelly

Game day doesn’t have to end at the final buzzer—and concert night shouldn’t stop at the encore. In Los Angeles’ buzzing Stadium District, The Anthem Hotel, Tapestry Collection by Hilton is turning event-driven travel into an experience of its own. Just steps from the city’s biggest venues, the 179-room lifestyle hotel blends sports, music, and culture into a stay that feels like part of the show. With immersive suites and high-energy programming, The Anthem isn’t just near the action—it keeps the momentum going long after the crowd heads home. For the NBA All Star Game they created a Homecourt Suite!

Another great example on how to capitalize on events in your neighbourhood! And about Vinyl Wellness.

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The Gibson Guitar Experience at the Ritz-Carlton Fort Lauderdale

13-2-2026

  • The Gibson Guitar Experience at the Ritz-Carlton Fort LauderdaleThe Gibson Guitar Experience at the Ritz-Carlton Fort Lauderdale
  • The Gibson Guitar Experience at the Ritz-Carlton Fort LauderdaleThe Gibson Guitar Experience at the Ritz-Carlton Fort Lauderdale
  • The Gibson Guitar Experience at the Ritz-Carlton Fort LauderdaleThe Gibson Guitar Experience at the Ritz-Carlton Fort Lauderdale

This spring, The Ritz-Carlton, Fort Lauderdale will debut the Gibson Guitar Experience, a monthlong collaboration with iconic music brand Gibson, celebrating more than 130 years of craftsmanship. Running April 10 through May 10 and timed with the Tortuga Music Festival, the initiative transforms the oceanfront resort into a music-inspired destination. Select elements of the experience, including Burlock Coast Seafare & Spirits, The Ritz-Carlton Spa, Fort Lauderdale, and Sea La Vie Sundeck, are open to both non-hotel guests and hotel visitors, while guests reserving Club Lounge accommodations can enjoy additional amenities.

It’s a great idea for a hotel to capitalize on the music theme when there’s a festival taking place nearby.

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Public Sauna Culture comes to New York City with ‘Culture of Bathe-ing’-Festival

6-2-2026

  • Culture of Bathe-ing Sauna Village - renderingCulture of Bathe-ing Sauna Village - rendering

Beginning February 12 and running through March 1, 2026, ‘Culture of Bathe-ing’ will transform Domino Park on the Williamsburg waterfront into the site of an unprecedented bathing experiment. The festival marks the first event of its kind in New York City and the largest sauna village ever staged in the United States.

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Trends we spotted | Week 4

27-1-2026

  • A music get-together in traditional Dutch bars - Amstel Live in the pubA music get-together in traditional Dutch bars - Amstel Live in the pub
  • McDonald's in the US launched Arches & Ambition - The 1 in 8 Mentorship ProgramMcDonald's in the US launched Arches & Ambition - The 1 in 8 Mentorship Program
  • Stooges’ opens second location in Het Industriegebouw in RotterdamStooges’ opens second location in Het Industriegebouw in Rotterdam - credits Michelle Margot
  • Van Gelder Nederland - carrot, ginger & lemongrass dressingVan Gelder Nederland - carrot, ginger & lemongrass dressing
  • Burger King kicked off the year with a new guest-Inspired creation - The Ultimate Steakhouse WhopperBurger King kicked off the year with a new guest-Inspired creation - The Ultimate Steakhouse Whopper

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Did you know that 1 in 8 Americans has worked at a McDonald’s restaurant at some point? McDonald’s in the US taps into this insight with McDonald’s Arches & Ambition, the 1 in 8 Mentorship Program.
  • Bouldering is also fairly popular in the Netherlands. Recently, we came across two new variations: moving climbing walls.
  • Happy Doggo: squeaky dog toys shaped like fries, sandwiches and burgers at McDonald’s France. Likely a hit with many Dutch dog lovers and McDo fans as well!
  • Burger King US introduced The Ultimate Steakhouse Whopper as part of its ‘Whopper by You’ initiative.
  • McDonald’s Germany launched a new vegetarian platform with the introduction of five plant-based products: Veggie lovers welcome.
  • On Saturday 31 January, Stooges’ Funhouse opens in Het Industriegebouw on Rotterdam’s Goudsesingel. This will be their second location in Rotterdam.
  • From February 26 until the next edition of De Vrienden van Amstel LIVE, a musical get-together, hits the road. Every Thursday evening, a different traditional pub hosts a night full of music, friendship and atmosphere: Amstel LIVE in the pub.
  • Van Gelder Netherlands, producer of plant-based products, launched a unique range of seven fully plant-based sauces and dressings for the foodservice market during HORECAVA 2026.

Enjoy reading!

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Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

26-1-2026

  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.

We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!

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