Meetingspot.nl

12-2-2010

Meeting Spot is the first Dutch demand-driven marketplace to meeting, convention and event venues.

Burger King’s ‘Female Superfan’.

10-2-2010

Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.

Facebook Valentine’s poll

10-2-2010

Four Seasons hotels posted a poll on Facebook where people can vote what would be a truly romantic addition to a romantic stay.

Bar Battle Zandvoort 2010

10-2-2010

In Zandvoort, The Netherlanfs, three restaurants (Laurel & Hardy, The Klikspaan and Fame) initiated the Bar Battle. For 1 week,12 teams take over a bar. The teams are judged on promotion activities, special offers professionalism and skills. There are teams of the police force, de local tourist information office, drivers and other groups.

Wine-burger tasting

8-2-2010

Learn About Wine, a U.S. organization that organizes wine tastings, has a new project. They will organize tastings with different red wines combined with real American hamburgers.

I’ll be lost without you

8-2-2010

Specially for Valentine’s Day TomTom launched a red and white GPS system. With additional locations such as hotels, restaurants and shops, a romantic weekend can’t get any better. Available for € 159.95.

 

Smokey billboard

4-2-2010

 To promote the new grilled hamburger from McDonalds in Puerto Rico, the restaurant used projections and a smoke machine.

Funny IKEA commercial

30-1-2010

 

Ikea has found a very clever way to publishe their new catalog. In a number of cinemas promotion teams projected the names and prices of IKEA products on screen. This happened two or three times in each movie, next to George Clooney and Cynthia Nixon (SATC). During the credits there was a referral to the IKEA catalog, which was also distributed afterwards.

 

An apple a day…

25-1-2010

On January 19th  (Utrecht Central Station), January 21st (Amsterdam Central Station) and Jan 26th (The Hague Central Station) orange lunchboxes were distributed, filled with an apple and a flyer. The distribution was part of a European campaign ‘Apple. Fruit of all pleasure’ of the FruitsVegetables Office. The aim of the campaign is to create a healthy work ethics for employees.

 

Veuve Clicquot ski goggles

22-1-2010

These goggles are exclusive for the champagne brand Veuve Clicquot, it’s designed by Smith Optics for the annual “Clicquot in the snow” event in Aspen. The goggles fit perfectly with each glass of champagne (and of course your golden moon boots)!

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