Social media ice cream vendor
21-5-2010
Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.
Meat from a vending machine
20-5-2010
Izarzugaza is a highly respected butcher in northern Spain. While the meat is prepared traditionally, the marketing techniques are state-of-the-art. Last year he started selling online and ordering via touch screen, this year they installed a 24-hour vending machine, filled with the best meats, according to the season.
Not going to South-Afrcica but still want to be at the stadium?
17-5-2010
Can’t afford a ticket to South Africa? Or just not such a huge fan? There is still a possibility to watch yourself on TV. You can buy a spot on the banner of www.hetoranjespandoek.nl, which will be displayed at the match The Netherlands-Denmark. So your face will still star on TV.
Bully the competition
16-5-2010
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If you’re always standing in the shadow of the big competitor, what can you do? Seattle’s Best Coffee has the answer. Take out the competition by taking over their office. How? Watch the YouTube video.
Creative marketing really works
15-5-2010
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This Thai producer of soda water could not break through in Thailand. Until they came up with this marketing stunt. In the months following after that stunt, sales rose from 200,000 bottles to 1,000,000 bottles. View the marketing stunt on YouTube.
Coca-Cola Happiness Machine
12-5-2010
“Share the happiness”, have fun with a vending machine and a lot of students. Capture the reactions on camera and you have a wonderful advertisement, to use in social media.
New Nespresso store opens in 3D
11-5-2010
The opening of the new Nespresso boutique in Brussels, was accompanied by a great 3D presentation. Watch the video on YouTube.
New York Pizza political party
10-5-2010
New York Pizza is gratefully using the empty billboards that are now displayed for political parties. Throughout Amsterdam, they are distributing posters of the “choose fresh” party. However, when visiting the website you realize that you are dealing with a marketing stunt by New York Pizza.
Frappucino Happy Hour
10-5-2010
Until May 16th between 3-5 in the afternoon Starbucks (in the USA) serves Frappuccino’s “how ever you want them” for half price.
Classy burgers at Burger King
9-5-2010
The rolls of Burger King are even more attractive like this, styled in the latest trends in the fashion industry. Order a burger with sunglasses for example, or one wearing a bikini.