Virtual campaign
29-3-2011
The Lynx Effect in the UK has lounged a campaign that has taken viral concepts to another level with their latest brand: the Lynx Fallen Angels Ambush. Various angels fell at the Victoria Station in London from the sky, onlookers tried to connect with the beautiful “virtuous” creatures on the screen.
Drunken direction signs
29-3-2011
In the marketplace Nehru Place, in Asia, is the pub First Floor located. Despite of zillions of shops, the people did not spend their time in the pub. The marketplace is infested with billboards, but the people have learnt to ignore them. So First Floor got Human Direction Signs ‘drunk’. They were pretending to be happily passed out at various spots with the distance and direction to the pub. According to First Floor they saw a 62 % increase in customers.
Free Cone Day!
28-3-2011
As a way to thank the Ben and Jerry’s customers for their support and to celebrate 33 years of Ben & Jerry’s, the Ben & Jerry’s scoop shops all over the world, are happily giving the ice creams away!
Go fast on a canalbike in Amsterdam
28-3-2011
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Although a movie from 2010, we do put it on our website. Nice ad with humor for an energy drink. Go Fast gave away their energy drinks at a motorized canalbike in the Amsterdam canals.
Living legacy champagne
25-3-2011
Champagne House Perrier-Jouët celebrates its bicentenary with the unveiling of Bi-Centenaire Champagne, the very first living legacy champagne designed to be passed on to future generations.
The world’s first beer with pure gold flakes
25-3-2011
French brewery, i-Bière launches ’24 Carats’; the first beer containing flecks of 24 carat real gold. This beer will be an expensive one, about € 50,= per bottle of 75 cl.
Big Cow missing
25-3-2011
Funny marketing campaign by Adelade Casino. Marketing agency Jamshop organized a campaign of the missing ‘Big Cow’. During each announcement, ‘coincidentally’ an announcement of an 18inch beef appeared. Watch the movie.
Send a Lifetoken
24-3-2011
Lifetokens is a new way to send a message. Online messages are attached to real physical tokens and delivered via mail. The tokens have an image on the front and a unique code on the back. You can read your message by entering this code on Lifetokens.com
Pop-up designrestaurant The Cube
22-3-2011
The Cube, the pop-up restaurant of Electrolux offers a combination of design, star cuisine and special locations. The pop-up restaurant will serve its first meal in Brussels from March 25 to July 3 on top of the Arc de Triomph in Jubelpark. The restaurant, provided by the Belgian chefs Bart de Pooter or Sang-Hoon Degeimbre, has one large dining table that can accommodate only 18 guests. After Brussels the restaurant will go to Italy, Russia, Switzerland and Sweden.
How Happiness Spreads, by KLM
21-3-2011
In November 2010, KLM ran an experimental campaign called How Happiness Spreads. The KLM Surprise team uses social network profiles to come up with a personalized gift to surprise the passenger with.