Airline promotes in miniature

3-5-2011

Airline company Norwegian wanted to advert their new low priced flights to mediterranean destinations on a special way. On more than 30 locations in and around the center of Gothenburg they’ve placed little figures that express sunny vacation activities.

Leg advertisement

28-4-2011

The Donut Project. A guerilla campaign for Superette in New Zealand. By putting indented plates across the city at bus stops an park benches, those who sat down wearing short shorts or skirts walked away with the ad campaign ‘ Short Shorts on Sale’ imprinted on the back of their legs.

Travel through the internet with Magnum

20-4-2011

Magnum has created a new interactive ad game, where the user controls a woman traveling through the Internet. On this trip, the aim is to collect as much chocolates as possible. As a player you can control the woman to get the chocolates. During the journey you visit YouTube and websites from Dove, Saab, Spotify and Tiger of Sweden. Even if you’re quite used to modern interactive advertising, this advertising game has the absolute wow-factor.

Twister Restaurant in Kiev

19-4-2011

Do you need some inspiration for designing a restaurant? Check out The CoolHunter website for more inspirational pictures.

Inspiration from 2008: Citytours by Louis Vuitton

14-4-2011

In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.

Inspiration from 2008: Louis Vuitton-Soundwalk

14-4-2011

In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.

Dioss CanHead

13-4-2011

The top of a can hasn’t been used for branding and promotion yet. Until now. The Dioss CanHead is changing that. The Dioss CanHead is a printable polypropylene disc that can be applied on the can. This will give your brand a maximum visibility. Your brand on top! Materials and ink are completely safe and the disc can not be swallowed. A safe product that is even 100% recyclable.

Preview your hotel online at Room 77

13-4-2011

The new website Room77.com contains almost half a million hotel rooms. At the website, potential guests are able to virtually look at the view and surroundings of the room prior to their visit. Room77.com is using Google Maps and Street View.

Wine tasting with QR codes

12-4-2011

?

For the first time, the QR-code is used in the wine industry. This new mobile technology is applied at Wijnen & Likeuren Dulst, Blanden (Belgium). The try-out wines come with a QR code which can be scanned with a smartphone. The code links directly to a website where all information about the wine is readable on the screen of the phone: Where is the wine produced? What is the composition? How long can I store the wine? Next to which dish can I serve this wine best?

Tissot Augmented Reality Window at Harrods

7-4-2011

{youtube}OR57QCudSvE&feature=player_embedded{/youtube}

Swiss watchmaker Tissot has partnered with Holition to showcase its Ladies and  T-Touch collection in one of Harrods iconic Brompton Road window displays as part of the store’s new promotion celebrating all things Swiss. The window display will enable consumers to virtually ‘try on’ watches from both the Ladies and T- Touch men’s collection, and a fully interactive touch screen will allow customers to engage with a wider range of Tissot watches than ever before.

Bezoek horecatrends op