At the end of August, four small Dutch family breweries, will present a new beer: the taste of Real 2011 (De Smaak van Echt 2011). The great thing about this beer is, that the best individual ingredients are being used. And what we understood from their tasting notes, they succeeded in making an ambercolored beer fermented with 6% alcohol, not too dry, with a pleasant bitterness.
An effort from coffee brand Maxwell House in Canada, serving free coffee, positive stories and performances by musicians to the people of Toronto at their Optimism Café. Open for the month of July, and part of their “Brew some good”campaign, (with tv adds etc.). With the campaign they are trying to make Canada feel more glass half-full and in the meantime building brand awareness. At the Optimism Café musicians and artist appeared. Take a look at their website with a video explaining set up of the campaign. The add above is the optimistic result of the campaign.
The owners of the foodhall Eataly in New York do invite President Obama to visit. They have a banner hanging in their foodhall with the invitation to come and toast at his 50th birthday with a 1961 Barolo. An original way to invite a President! A beautiful food hall by the way where you can eat Italian food and buy it!
The Ticketometer works as follows: the artist announces his or her show on the site by entering the city, date, ticket price and (essential for the use of Ticketometer) the “set-off point” (minimum number of tickets needed to sell to make the show profitable). The concert or festival is promoted and fans purchase tickets through Ticketometer. Once the set-off point is reached the artist confirms the event, and fans are charged. If the set-off point isn’t reached no harm! A couple of advantages: transparant, risky towns are worth a try, negotiations with venues are more transparant. Benefits artists, fans and venues.
Reach.ly is a new service focused specifically on finding potential new guests. Reach.ly monitors Twitter for mentions of planned trips and allows hotels to reach out to visitors who are heading their way. It’s a free service which begins when hotels register with the site via Twitter and indicate which cities they’re interested in. Reach.ly then begins to filter Twitter traffic for them, and presents it in a manageable number of tweets. Hotels can communicate with the potential guests at the Reach.ly interface. According to Reach.ly 9% did make a booking en about 20% indicated that they appriciated the contact. Interesting?
This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
At the end of August, four small Dutch family breweries, will present a new beer: the taste of Real 2011 (De Smaak van Echt 2011). The great thing about this beer is, that the best individual ingredients are being used. And what we understood from their tasting notes, they succeeded in making an ambercolored beer fermented with 6% alcohol, not too dry, with a pleasant bitterness.
An effort from coffee brand Maxwell House in Canada, serving free coffee, positive stories and performances by musicians to the people of Toronto at their Optimism Café. Open for the month of July, and part of their “Brew some good”campaign, (with tv adds etc.). With the campaign they are trying to make Canada feel more glass half-full and in the meantime building brand awareness. At the Optimism Café musicians and artist appeared. Take a look at their website with a video explaining set up of the campaign. The add above is the optimistic result of the campaign.
The owners of the foodhall Eataly in New York do invite President Obama to visit. They have a banner hanging in their foodhall with the invitation to come and toast at his 50th birthday with a 1961 Barolo. An original way to invite a President! A beautiful food hall by the way where you can eat Italian food and buy it!
The Ticketometer works as follows: the artist announces his or her show on the site by entering the city, date, ticket price and (essential for the use of Ticketometer) the “set-off point” (minimum number of tickets needed to sell to make the show profitable). The concert or festival is promoted and fans purchase tickets through Ticketometer. Once the set-off point is reached the artist confirms the event, and fans are charged. If the set-off point isn’t reached no harm! A couple of advantages: transparant, risky towns are worth a try, negotiations with venues are more transparant. Benefits artists, fans and venues.
Reach.ly is a new service focused specifically on finding potential new guests. Reach.ly monitors Twitter for mentions of planned trips and allows hotels to reach out to visitors who are heading their way. It’s a free service which begins when hotels register with the site via Twitter and indicate which cities they’re interested in. Reach.ly then begins to filter Twitter traffic for them, and presents it in a manageable number of tweets. Hotels can communicate with the potential guests at the Reach.ly interface. According to Reach.ly 9% did make a booking en about 20% indicated that they appriciated the contact. Interesting?
This summer Japan’s legendary beer, Sapporo, has created urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters including a sumo wrestler, a geisha and a samurai. We saw people standing in line to performe in the act and put the commercial on their facebook!
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
ING Direct in Italy discovered that positive testimonials from current ING customers were responsible for bringing many new customers into the bank. In order to highlight how word of mouth referrals were driving the bank’s business, Leo Burnett Milan decided to create a series of live executions featuring real customers framed against bank billboards. Thus giving potential customers on the street the opportunity to talk to ING clients firsthand. Inspiration for the restaurant or hotel business? Just put happy guests somewhere behind a table with a meal, or in a bed?
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
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