Clever promotion archery club
16-9-2011
Slovak School in Slovakia wanted to promote their archery club. However, the archery club did not have enough funding to create a large scale promotion. The club used the many statues in the city and placed an apple on the heads of the statues, referring to the legend of Wilhelm Tell.
Bistrot de la Place best French restaurant
13-9-2011
Bistrot de la Place – Chez Norbert in The Hague is proclaimed by the Dutch magazine ‘Leven in Frankrijk’ (Living in France) to Finest French restaurant of the Netherland. This restaurant was chosen of 10 nominees. The restaurant organises on regular base ‘Soirées Chansons Françaises’, where the owners sings French songs, to complete the experience of the evening.
Loyalty 2.0
8-9-2011
With this smartphone app you can collect points by scanning QR codes at the participating companies. A modern way of creating loyalty. The earned points can be exchanged for nice rewards. Watch the movie at the website.
Remy Martin accessoiries
7-9-2011
An unique way of emphasizing the Remy Martin aromas. The new Seduction Series of Remy Martin are ment as accessories during special events. The aromas of Remy Martin are thus used in a completely new expierience.
Interactive ice wall McDonald’s
5-9-2011
McDonald’s Canada has placed an ice wall in Vancouver to promote their $1,- drinks. The ice wall contained 4000 Canadian dollars in the shape of the typical McDonald’s M.
Interactive skateboard video Sprite Zero
26-8-2011
Sprite has developed an interactive YouTube commercial to promote their new Sprite Zero. The viewer can interact by pressing the keys 4 to 9 on the keyboard. It’s a creative example of the possibilities on YouTube.
At-sea tweetup
25-8-2011
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Norwegian Cruise Line organizes the first Twitter cruise, coming November. Guests are being encouraged to tweet their experiences during this 3-day cruise. Wifi is available on the cruise.
Create the Club of the Future
24-8-2011
By applying co-creations, Heineken will invite clothing, motion and interior designers and developers, to create the club of the future. Talents can register themselves on the Facebook page. The 80 best designers will join Heineken on an inspiration tour in Milan, Tokyo, New York and Sao Paulo and afterwards they present their concepts to the jury. The deadline to register has already passed, this date was the 21st of August.
Fashionable donuts
24-8-2011
Like we mentioned before on Horecatrends.com, the donut is rediscovered in the United States. Donut company Kripsy Kreme created a limited edition of the Glamour Glaze Donut, specially for the London Fashion Week, which starts next month.
Roosvicee taste store in Amsterdam
23-8-2011
Lemonade brand Roosvicee has a temporary flagship taste store at the Kalverstraat in Amsterdam. Visitors can taste the new flavors and leave a ‘It’s gonna be allright, baby’ message until the 27th of August.