Australian brewery Coopers created an unique “Life After Dark” billboard in Melbourne. The billboard is handcrafted with ultraviolet paint by Chicago based illustrator Pose and only visible at night. The billboard showcases Coopers Dark Ale during the day, while the complex nightlife drawing materializes at night.
‘Antwerpen Proeft’ (Antwerp Tastes) is Belgium’s culinary highlight this summer. Chefs with a 15+ ranking in the Gault&Millau BeLux will cook all-in arrangements as well as bites for visitors. The Chéfs that participate this year are Viki Geunes (‘t Zilte), Wouter Keersmaekers (De Schone van Boskoop), Axel Colonna-Cesari (Centpourcent), Dave De Belder (De Godevaart) and Kaasaffineurs Michel Van Tricht & Zoon (cheese and beer pairing experts).
Next to the prominent chefs there are local and artisanal products like hand made Moon Pops ice creams.
To promote the introduction of the new RX-model, Lexus made a series of icons that are interviewed about their vision and professional drive, “The Next Level”. This episode gives an insight in the drive of chef Grant Achatz, watch the video here.
The In-N-Out pop-up restaurant that opened on the 24th of July in Singapore was sold out within 5 minutes. The fast food chain tests if it should expand to Asia, another pop-up store for one day opened in Tokyo in March.
Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.
Ikea has opened a pop-up lounge for the tired traveller on airport Roissy Charles de Gaulle in Paris. The lounge in terminal 3 is open until August 5th.
The London Soho community wants to cut back the use of plastic straws with the ‘Straw Wars’ campaign. This way they prevent that the straws will end up in the environment.
Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Australian brewery Coopers created an unique “Life After Dark” billboard in Melbourne. The billboard is handcrafted with ultraviolet paint by Chicago based illustrator Pose and only visible at night. The billboard showcases Coopers Dark Ale during the day, while the complex nightlife drawing materializes at night.
‘Antwerpen Proeft’ (Antwerp Tastes) is Belgium’s culinary highlight this summer. Chefs with a 15+ ranking in the Gault&Millau BeLux will cook all-in arrangements as well as bites for visitors. The Chéfs that participate this year are Viki Geunes (‘t Zilte), Wouter Keersmaekers (De Schone van Boskoop), Axel Colonna-Cesari (Centpourcent), Dave De Belder (De Godevaart) and Kaasaffineurs Michel Van Tricht & Zoon (cheese and beer pairing experts).
Next to the prominent chefs there are local and artisanal products like hand made Moon Pops ice creams.
To promote the introduction of the new RX-model, Lexus made a series of icons that are interviewed about their vision and professional drive, “The Next Level”. This episode gives an insight in the drive of chef Grant Achatz, watch the video here.
The In-N-Out pop-up restaurant that opened on the 24th of July in Singapore was sold out within 5 minutes. The fast food chain tests if it should expand to Asia, another pop-up store for one day opened in Tokyo in March.
Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.
Ikea has opened a pop-up lounge for the tired traveller on airport Roissy Charles de Gaulle in Paris. The lounge in terminal 3 is open until August 5th.
The London Soho community wants to cut back the use of plastic straws with the ‘Straw Wars’ campaign. This way they prevent that the straws will end up in the environment.
Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
Bezoek horecatrends op
