At the Salumé panini shop in New York it’s possible to order alcohol sandwiches. Chef Steven Hubbell flavors the meat of the breads with whiskey, Gin of grappa. Although most of the alcohol vaporizes during the baking, the panini’s got a lot of attention.
In The Netherlands we have a lot of snackbars (kind of Chips shops), a famous snackbar in Rotterdam, Bram Ladage, organizes a ‘get familiar with the origine of your fries’ day on the 8th of September. Anyone interested can join his team at a potatoe farm in Numansdorp to lift some potatoes. These potatoes are processed into chips on the spot. Bram Ladage also auctions the first crate new harvest potatoes, the revenue of this crate goes to the Sophia Childrenhospital in Rotterdam. And some golden potatoes are hidden in the field for extra prizes.
At the historical park of Kfar Kedem in northern Israel, visitors can experience how the area felt in biblical times with 99% accuracy. With guides decked out in biblical robes and headdresses, tourists can experience the holy land of the Old Testament by riding donkeys through the world famous hills of Galilee. The park now provides social media and email— via a device around the donkey’s neck. The device, which looks as if it is a feedbag, is actually a Wi-Fi router, allowing guests to instantly share instagrams of their donkey-riding experience.
The experience of a ride in a Jaguar is one that tickles all senses according to the luxurious brand. By the name of ‘Taste & Race’ the car manufacturer expands this experience. Foodies and race fans have a chance to intensify their Jaguar-experience. The ones blessed with sensitive taste buds and superior driving skills can make it to the 2013 final in Malaysia.
Doritos has developed an online game map where you can form a ‘traingle’ with two strangers. The invited strangers have 9 hours to ‘Skip’ or ‘Trip’ you. If someone skips, the game starts all over again. If all two invites ‘trip’ you have a chance to go on a Late Night Triangle Trip to Moscow, Istanbul and Berlin.
Aloft Hotels & We Are Scientists have joined forces to present the ultimate musical challenge for unsigned bands. After sending in a demo your band can be invited to play a gig at Aloft Hotels in London, Brussels or Abu Dhabi. ‘We Are Scientists’ will watch the highlights from the gigs and choose one band to join them at the Aloft Sessions in London. They’ll help that band write and record a track in a pop-up studio within 12 hours. It’s all streamed live and direct for the world to see on Facebook. The winning band, plays their new track live at The Aloft Hotel, London.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
This coming August 25th, VVV Texel (tourist information) will send the first Message in a bottle 2.0: a buoy will be thrown in the water and will be tracked through GPS. Everybody can send messages to this buoy through social media. The finder will receive all the messages and will win several prices, including a full-serviced trip to the Dutch island Texel. Where this buoy will be dropped, is still a secret and where it will reach the shore, is totally depending on the weather conditions. A nice example of cooperation.
The Polish vodka brand Ultimat Vodka made a video of their afternoon guerrilla campaign in Chicago and New York. A guy in business suit poses as window washer and invites white-collar office drones to have a drink. Watch the video ‘Stop working, start drinking’.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
At the Salumé panini shop in New York it’s possible to order alcohol sandwiches. Chef Steven Hubbell flavors the meat of the breads with whiskey, Gin of grappa. Although most of the alcohol vaporizes during the baking, the panini’s got a lot of attention.
In The Netherlands we have a lot of snackbars (kind of Chips shops), a famous snackbar in Rotterdam, Bram Ladage, organizes a ‘get familiar with the origine of your fries’ day on the 8th of September. Anyone interested can join his team at a potatoe farm in Numansdorp to lift some potatoes. These potatoes are processed into chips on the spot. Bram Ladage also auctions the first crate new harvest potatoes, the revenue of this crate goes to the Sophia Childrenhospital in Rotterdam. And some golden potatoes are hidden in the field for extra prizes.
At the historical park of Kfar Kedem in northern Israel, visitors can experience how the area felt in biblical times with 99% accuracy. With guides decked out in biblical robes and headdresses, tourists can experience the holy land of the Old Testament by riding donkeys through the world famous hills of Galilee. The park now provides social media and email— via a device around the donkey’s neck. The device, which looks as if it is a feedbag, is actually a Wi-Fi router, allowing guests to instantly share instagrams of their donkey-riding experience.
The experience of a ride in a Jaguar is one that tickles all senses according to the luxurious brand. By the name of ‘Taste & Race’ the car manufacturer expands this experience. Foodies and race fans have a chance to intensify their Jaguar-experience. The ones blessed with sensitive taste buds and superior driving skills can make it to the 2013 final in Malaysia.
Doritos has developed an online game map where you can form a ‘traingle’ with two strangers. The invited strangers have 9 hours to ‘Skip’ or ‘Trip’ you. If someone skips, the game starts all over again. If all two invites ‘trip’ you have a chance to go on a Late Night Triangle Trip to Moscow, Istanbul and Berlin.
Aloft Hotels & We Are Scientists have joined forces to present the ultimate musical challenge for unsigned bands. After sending in a demo your band can be invited to play a gig at Aloft Hotels in London, Brussels or Abu Dhabi. ‘We Are Scientists’ will watch the highlights from the gigs and choose one band to join them at the Aloft Sessions in London. They’ll help that band write and record a track in a pop-up studio within 12 hours. It’s all streamed live and direct for the world to see on Facebook. The winning band, plays their new track live at The Aloft Hotel, London.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
This coming August 25th, VVV Texel (tourist information) will send the first Message in a bottle 2.0: a buoy will be thrown in the water and will be tracked through GPS. Everybody can send messages to this buoy through social media. The finder will receive all the messages and will win several prices, including a full-serviced trip to the Dutch island Texel. Where this buoy will be dropped, is still a secret and where it will reach the shore, is totally depending on the weather conditions. A nice example of cooperation.
The Polish vodka brand Ultimat Vodka made a video of their afternoon guerrilla campaign in Chicago and New York. A guy in business suit poses as window washer and invites white-collar office drones to have a drink. Watch the video ‘Stop working, start drinking’.
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