acting sustainable by having fun
7-7-2014
The Green Plugin is a modular system whit which festivals can be built sustainably. It uses sustainable sources as wind-, solar- and human power. The Green Plugin has several items such as a dance floor, that gathers the energy of the people who are dancing and lights itself. Or an interactive recycling installation, where visitors can take their cups and transform them into a 3d-printed item. The Green Plugin is a initiative from UMEF (United Music Events Foundation), the Perpetual Plastic Project and Energy Floors.
Chips made from Crickets
7-7-2014
To make insect meat palatable for the western world, the brand Six Food has created ‘Chirps’. The ‘Chirps’ are made of a mix from ground beans, rice and cricket powder that’s baked rather than fried. The result is a gluten-free, natural, low fat chip full of protein. Chirps are available for pre-order now.
Inglorious fruits and vegetables
7-7-2014
The third largest supermarket chain in France, Intermarché, introduced the campaign ‘inglorious fruits & vegetables’. The supermarket buys the ‘ugly’ fruits and vegetables that would normally be thrown away and sells it 30% cheaper. It is a win-win-win campaign: consumers get good quality fruits and vegetables for a cheaper price. The growers are paid for products that normally would be discarded and Intermarché increases its sales with this new line of products. Besides the ‘inglorious’ fruits and vegetables the supermarket sells soups and juices made from these products as well.
Intermarché launched this campaign nationwide trough billboards, social media, television and radio. In the Netherlands we have seen a number of actions to promote these ‘ugly’ products as well. In 2013 we saw the crooked cucumber action of the ladies of Kromkommer and the store Zegro in Rotterdam and in 2014 we’ve spotted the crowdfunding action for ‘kromkommer’ soups.
The Heavenly Rembrandt weeks
3-7-2014
The Rembrandt Tower Boardroom will be transformed into a temporary restaurant of the highest level. Led by chef Wilco Berends, a dinner inspired by ‘The Amsterdam of Rembrandt’ is composed. Museum ‘Het Rembrandthuis’ exhibits a few paintings of Rembrandt, together with a collectors item that has never been exposed before. The ‘Heavenly Rembrandt’ weeks take place during the ‘art & culinary’-weeks of Amsterdam, from 22 September till 4 October, and is available for everyone with a reservation.
Riviera Music Lounge
26-6-2014
The Riviera Music Lounge opened in the basement of the Riviera Hotel in Benidorm (Spain). It is a New York Jazz club with the warm atmosphere of a hidden club and it has live music as main attraction. Special features are the backlighted marble bar, that fills the room with a magical golden light, and the walls, that are mainly covered with the names and portraits of famous jazz masters.
RoominaMinute.com
24-6-2014
The booking website Roominaminute.com reverses the traditional booking model. Guests can fill in their accommodation preferences for a certain city or area, arrival date, departure date and additional preferations on the website. Within 25 minutes the affiliated accommodations respond to the request with a proposal and the guest can choose between the options. This reversed system is very convenient to get full occupancy during busy periods or no-shows and is developed by Nico Dijkstra. Earlier we saw that Bidroom.com launched a similar platform.
Opperdoezer Ronde potato on the menu
19-6-2014
To promote the special ‘Opperdoezer Ronde’ potato there was an event in the municipality of Medemblik last Saturday. Recently potatoes in general are negatively mentioned in the media as source of carbohydrates and starch that should be banned while dieting. This ban is unnecessary for the Opperdoezer Ronde and refuted by sufficient research. The potato has a protected designation of origin, which was granted by the European Union in 1996. A selection of professional athletes, nutritionists, growers and top chef Onno Kokmeijer (Ciel Bleu**) joined forces to get the Opperdoezer Round back on the menu.
A summer camp for adults
18-6-2014
Active summer camps are mostly organized for children. For the adults who prefer an active holiday as well; the ‘Jackson hole run camp’ is a great example where an hotel and a sport coach work together to organize an active summercamp for adults. Hotel Terra and the Teton Mountain Lodge are hosting a multiday camp in the heart of the Mountains of Jackson Hole, Teton Village, Wyoming, with running coach Eric Orton for experienced runners who are looking for a challenge.
Sublimotion, Ibiza, a experience for all senses
17-6-2014
Journalist Teresa Machan had the opportunity to write an article for the Telegraph about her experiences while having dinner at Sublimotion. As she describes it, having dinner at the new restaurant of chef Paco Roncero (2 Michelin stars) is an experience for all your senses. The chef reacted to the question whether his ‘theatrical dinner’ really is the most expensive meal in the world, with the following statement, ‘Sublimotion is the cheapest life-changing experience anyone can have.’ We will have to start saving to experience this life changing dinner for € 1.500,= ourselves. The video gives a short introduction of Sublimotion.
The oPhone makes you smell your pictures messages
16-6-2014
Imagine all the possibilities if you can ad smell to your posts as restaurant. That’s mouthwatering marketing! This seems possible with the oPhone. Watch the video to get some idea of the possibilities. All though we think that it will take a couple of years before we all can use this feature as standard ;-).
