Kromkommer straight to the top
30-4-2015
Exactly a year after the introduction of the Kromkommer soups, a pop-up store opens its doors in Utrecht Hoog Catharijne (the Netherlands). The shop is open from 18 until 31 May. Kromkommer is the first store in the Netherlands with weird shaped vegetables.
Straight to the top
Kromkommer makes sure that products aren’t wasted because of their looks. According to the estimates 5 to 10% of all the vegetables and fruits in the Netherlands are wasted because of their looks. That’s why Kromkommer makes sure the crooked vegetables and fruits that don’t fit the perfect picture come back to the plate in different ways. The founders Jente de Vries and Lisanne van Zwol started their quest in 2012 and soon after Chantal Engelen joined in the waste battle.
See our earlier article about Kromkommer and their crowdfunding campaign.
Pop-Op Shop
The Kromkommer Pop-Op Shop is a place where the story of weird shaped vegetables can be experienced in real life. You can find Kromkommer soups, weird shaped vegetable juices and green gadgets. Nearly all the products that can be found in the store, are recycled.
The Kromkommer Pop-Op Shop is besides a point of sale for weird shaped vegetables, a place for meetings. Growers tell stories about their product, retailers share their opinion about the waste of food and the Krommunity organizes workshops and lectures for the visitors. The Krommunity forms the backbone of the activities by Kromkommer.
On the birthday of the Kromkommer soup (25 May), the newest weird shaped vegetable soup ‘Koele Soep’ (Cool Soup) will be launched. They’re going straight to the top!
Newspaper menu comes alive
24-4-2015
Guests of Center Parcs restaurants can scan a newspaper menu with their phone for a virtual reality experience. With the use of an app guests can help foodservice Albron with further improvements, see extra information, receive advice about food or drinks that are connected to the current weather or vote on their favourite employee. The newspaper menu increases the level of experience in the Center Parcs restaurants where Albron takes care of the hospitality and food retail.
Newspaper menu
The newspaper menu offers access to the digital world. The technique that’s used, augmented reality, makes the print come to life. The stories of new hospitality concepts are filmed to excite the guests. The guests aren’t spectators of the decor where they eat and drink but they are a part of the story. This makes the experience of the restaurants complete.
Corine Holtmaat, manager of Albron says about the concept: ”People are flooded with information and read less in general. Footage is a good carrier to tell a story, to reach out to the viewer and take him away with you, that’s why this choice was made. Another benefit of the video is that you can excite multiple senses and can gain more impact in the communication. That’s how we touch people in the heart and create valuable moments and memories.”
Pre-order and self-checkout at Dell canteen
23-4-2015
Dell employees in Amsterdam don’t have to wait in line anymore at the cashier in the company canteen. Since a short while they order and pay their own lunch with a special “Dell Cafe” app, the package can be picked up a little later.
Order Mobile
eMove.me was commissioned by caterer ‘Van Laar Catering’ to develop the Dell Café concept. The app is designed and developed by YES.TAP.
eWallet
The app has an integrated payment service so that the employee can recharge by phone. This “e-Wallet” saves the employee time, leaving more time to enjoy his lunch. The app works ‘cashless’: customers pay a prepaid credit. The transaction capabilities are an interesting alternative to the recently disappeared chipknip. Additionally, less cahiers are needed and transaction costs are lower.
No more waiting in line
According to Martijn Lukaart CEO eMove.me there is no need to stand in a row anymore in the retail and catering industry. eMove.me is an independent and exclusive distributor of several m-commerce solutions. Earlier, we wrote about the order application at foodcourt The World in Rotterdam where recently Open Tabs is implemented.
Smart hospitality: BarDoggy unlocks ‘the Internet of Things’ for the hospitality industry
21-4-2015
BarDoggy creates an infrastructure for smart internet in catering establishments. The company places bluetooth sensors that are linked to the Internet (also called iBeacons) in restaurants and bars.
Bardoggy started with connecting the first five catering establishments with iBeacons on 1 March 2015 linking the catering business and the app. Meanwhile, more than 20 establishments have an active link with the Bluetooth sensors. Creator Tim de Kraker focuses on making smart hospitality concepts. After a conversation with an entrepreneur of a local bar Tim de Kraker thought that it would be enormously expensive to create an app for just one pub. Why not create one app for all the pubs which will add value to the user as well?
The app is launched for Android and iOS this year , and there already are a total of more than 50.000 downloads and 20.000 profile pages of entrepreneurs. With their business plan they were able to pick up € 350.000 for the development of their platform and the support of a community to use the services. The app is aimed at young people and now has 100.000 users.
Smart hospitality
BarDoggy makes hospitality smart and automates a part of the hospitality. There is a connection between all hospitality locations using one central platform to connect to the host. Users have one personal profile and only have to register once to be able to enjoy benefits at all internationally connected SmartBars. (A SmartBar is a hospitality venue with one or more sensors).
Once a user of the platform comes within 50 meters of a sensor, he is recognized and greeted by the hospitality venue with the possibility to offer nice advantages. The possibilities and interaction are numerous. The longer the guest uses the platform the more insight in his profiles is built. Insight on the number of times and duration of the visits and the type of hospitality venues frequented. There are connections established with other social media for acquaintances from other networks can easily find each other. It’s one of the most comprehensive entertainment platforms of Europe. With the app, young people in the target group of 18 to 30 of ages weekly find fun parties, score cheap drinks and will easily see where friends are within the connected SmartBars after the next update.
On 16 April, BarDoggy won a prestigious pitch contest organized by McKenzie Pitch Partners in New York, as best concept and pitch. The jury consisted of four global business leaders including the President Americas Global Corporate Payments of American Express and the Canadian CEO of FedEx. At present, there are ongoing discussions with investors for a new capital injection of 3 to 5 million to roll out BarDoggy. Spain, Portugal and America seem to get more concrete for international expansion.
Crowdsourced campaign by Grolsch
17-4-2015
This May Grolsch exists 400 years. To celebrate it, Grolsch organizes a crowdsourced campaign. The beer brewery is going to make an anniversary video and asks everyone from 18 years and older to upload a video of the ‘popping’ of a Grolsch bottle.
Crowdsourced video
We have seen a similar crowdsourced campaign in a different branch. New Balance asks their customers to make videos while running and upload it to the website Together We Run.
Participate in the Grolsch campaign
To participate in the campaign, you’ll need a swingtop bottle to pop. According to Grolsch, it will sound better if the bottle is at room temperature.
A video of popping a swingtop isn’t enough for the lead role in the anniversary video. A unique location is needed as well. The more unique your location is, the better your chances are to win a role in the video.
Grolsch advises to keep your phone horizontal. This makes the image better viewable and prevents the Vertical Video Syndrome (VVS).
In the hospitality industry, you can use the camera’s on the smartphones for your benefits as well. Organize for example an event with hundreds of livestreams from the phones of your guests through Periscope.
Canned food in the hospitality industry
15-4-2015
Since the start of company Bommels Conserven they are convinced that canned food is tasty and trendy. That’s why they’ve launched the concept ‘Een nieuwe blik op de tafel’. (Freely translated as ‘You can clearly see the table’).
The concept is meant for the hospitality entrepreneurs who want to keep their guests entertained with products which are easy and simple to present at different times of the day.
Canned food
The canned fish will be served at the table. It’s a complete concept with a wooden cutting board that is the connecting tool to present the products which are: canned fish, bread and garnitures matching the recipes of the fish. This cutting board is specially designed to fit the canned fish exactly, the bread is presented and there’s space for bowls with different garnitures.
How does it work?
The guests can choose the cans from the menu. These will be served by the waiters and presented on the cutting board with the matching garnitures. Serve with homemade bread for more flavour.
For the launch of this concept, Bommels Conserven is still looking for entrepreneurs who would like to introduce it. Contact Dineke van Bommel for further information.
Hop Theory creates beer bags
14-4-2015
Hop Theory, beer enhancing sachets, is a new product that aims to enhance a regular beer with a sachet that works in a similar way as tea bags. The sachets are filled with a number of different ingredients like hops, fruit peels and coriander seeds, all natural flavors. The ‘beer bag’ enables you to customize your favorite beer.
Beer bags instead of tea bags
Hop Theory, has a patent pending for their beer infusion method. The sachet is a soilon woven mesh filter derived from corn starch, thus 100% biodegradable. The ingredients are sourced and manufactured within the U.S. Each ingredient is prepared in a certain manner (dried and/or ground) to improve flavor and the rate of dispersion. All ‘beer bags’ are wrapped individually to preserve their contents.
The company behind the idea of these beerbags, Hop Theory, is currently seeking funding at Kickstarter. They’re looking for 25.000 dollar and with still 25 days to go and more than half of the amount pledged, this shouldn’t be a problem.
Ciel Bleu IPA made by Brouwerij ‘t IJ
13-4-2015
Three years ago, two-star restaurant Ciel Bleu launched its first IPA (India Pale Ale) in collaboration with the renowned Amsterdam brewery ‘Brouwerij ‘t IJ’. While the intention was a single collaboration, guests kept asking for a new beer.
The chefs Onno Kokmeijer and Arjan Speelman thus faced the challenge to brew a new gastronomical beer that would taste even better than the first IPA. After many sessions and trying all kinds of ingredients, they chose kaffir lime as the main element of the Ciel Bleu IPA 2.0 beer. This citrus fruit is also known as Djeroek Poeroet and is widely used in the Asian cuisine. The dry-hop with Waimea and Citra hops gives the beer a flowery, freshly bitter character.
Brouwerij ‘t IJ
The brewery of Brouwerij ‘t IJ has two locations, one in East Amsterdam, next to the Gooyer windmill. This is also where the brewery began and where the pub is located. The second brewery is located on the Zeeburgerpad. The pub is opened every day from 2 pm to 8 pm. All the beers are brewed in the traditional manner, without filtering or pasteurization.
Ideal food pairing and serving
In restaurant Ciel Bleu the beer is served in a wine glass at a temperature of 10 to 12 degrees Celcuis. Dishes with mostly fresh elements best match the Ciel Bleu IPA, such as citrus combined with sweet elements. Like any IPA beer, it tastes best within a couple of months after production. The beer is available at the Ciel Bleu restaurant and several specialty beer shops. Of course the beer is also available at ‘Brouwerij ‘t IJ’ itself, which is worth a visit as well!
Order your drinks through OpenTabs
10-4-2015
Guests of food court The World don’t have to wait to order their drinks anymore. They can order through their phones whenever they want to. The company eMove.me made this possible together with its German partner OpenTabs. They created the OpenTabs app and launched it in the Netherlands.
The World
On Wednesday 8 April The World officially opened its doors in Rotterdam. Guests can go there for the new dining concept by Wesley Ladage, son of the famous french-fries baker Bram Ladage. For this concept he works together with restaurants Asian Glories and O’Pazzo.
OpenTabs
You can order drinks from the espresso bar and wine bar of The World with your mobile phone. Each table in this section of The Word has a QR-code. This code can be scanned with the OpenTabs app and the menu appears on the screen. Make a choice and place your order. If you’ve paid, the restaurants promises to deliver the order within the five minutes.
Grab & Go
From half past seven in the morning, you can choose the ‘Grab & Go’ option. You can order for example a coffee and a sandwich and can pick it up when you want, without having to wait in a queue.
According to the CEO of eMove.me, Martijn Lukaart, this will be the future for the hospitality branch/industry and retail: ‘’The technology is becoming more sophisticated which, means we have the possibility to respond to your customer’s needs in a better way. This is not only convenient for the customer, who doesn’t have to wait any longer, but also for the entrepreneur.’’
A tip for wellness hotels: The Swimsuit Dryer
8-4-2015
Just put your swimsuit or swim shorts in the dryer after swimming and in 10 seconds your swimsuit will be 95% dry.
We’ve been to the Grand Hotel in Stockholm in December where we found a small hospitable gesture in the wellness center: a dryer for your swimsuit. Very handy for hotels where the wellness is often split into a swimming pool where the swimsuit is obligated and a sauna where it’s optional. Watch the video for an instruction.
The swimsuit dryer
The swimsuit dryer doesn’t use any heat to dry : in terms of energy consumption, it is 350 W instead of 3000 W for a simple dryer. If you multiply the energy saved with the number of user in a pool, you can buy more than one unit in a year…. Moreover, No heat = swimsuit textile fiber preserved!
The Swimsuit Dryer is easy and quick to clean and is available in the colours granite, white marble, sandstone and silver. There is also a version that is futuristically illuminated. Cleaning brush and disinfectant cleaner are provided with the dryer.
At this time our colleagues of Van Spronsen & Partners hospitality consultancy are working on a publication about the wellness branch. This will be presented later this month.
If you’re interested in our publication, you can let us know through vraag@spronsen.com.
