De Lola | The new pod hotel in The Hague’s ‘De Haagse Bluf’

17-7-2025

  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague
  • De Lola Podshotel in the centre of The HagueDe Lola Podshotel in the centre of The Hague

As of July 16, 2025, you can experience a new way to stay in The Hague. De Lola Podshotel has opened in ‘De Haagse Bluf’ – the very first true pod hotel in The Hague and the Netherlands. No standard rooms here, but cozy sleep pods: compact, stacked cocoons with everything you need for a comfortable stay right in the city center. De Lola brings the smart and efficient sleep concept, already popular in global cities like Tokyo, New York and London, to the Netherlands. The hotel features 62 pods accommodating up to 70 guests, and a contemporary food concept and a stylish retro 70s-inspired lobby.

2 minutes read

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Chipotle launches global ‘album premiere listening party’ with pop star Alex Warren

17-7-2025

  • Album Premiere Listening Party of new album of Alex Warren, at Chipotle Mexican Grill.Album Premiere Listening Party of new album of Alex Warren, at Chipotle Mexican Grill.
  • The Alex Warren bowl at Chipotle Mexican GrillThe Alex Warren bowl at Chipotle Mexican Grill

Today, Thursday July 17, Chipotle Mexican Grill is teaming up with singer and Chipotle superfan Alex Warren for a unique global event: an album premiere listening party for his new album You’ll Be Alright, Kid. From 5:00 PM to 8:00 PM local time, the album will be played in nearly 4,000 Chipotle locations across the U.S., Canada, the UK, and France. It’s the first time an artist has ever launched new music in this many restaurants simultaneously. The album will be officially available on all streaming platforms starting July 18.

This album premiere listening party is a unique collaboration between an artist and a restaurant chain! Inspiration for others?

2 minutes read

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Tompoesje brings a cult classic to the party scene

15-7-2025

  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene
  • Tompoesje brings a cult classic to the party sceneTompoesje brings a cult classic to the party scene

A tompouce is a traditional Dutch pastry you’ll find at nearly every bakery in the Netherlands. Some eat it layer by layer, others squash it flat—everyone has their own way of enjoying it. But for those who’d rather toast than tinker, there’s now an alternative: Tompoesje, a shot that captures the familiar flavor of vanilla and puff pastry in liquid form. Tip from the makers: serve it ice-cold for the best experience.

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The Social Hub supports the trans community with ‘Shout it from our Roof’ Initiative

14-7-2025

  • Activist Pride at The Social Hub event on 30 July marks start of campaign for visibility and supportActivist Pride at The Social Hub event on 30 July marks start of campaign for visibility and support
  • Charlie MacGregor - founder and CEO of The Social HubCharlie MacGregor - founder and CEO of The Social Hub
  • he Social Hub's Better Society Academy in Wenen with among others Alokhe Social Hub's Better Society Academy in Wenen with among others Alok

With the launch of its ‘Shout it from our Roof’ initiative, The Social Hub is giving trans people across Europe a platform — literally and figuratively — to show the world who they are. Everyone is welcome to join the Pride event at The Social Hub Amsterdam City on July 30, starting at 6:00 PM, to celebrate.

2 minutes read

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ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events

11-7-2025

  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events

Last month, ProVeg International released Future Plates, a new catering guide designed to help large-scale events offer more plant-based food options. Launched during the UN’s climate conference in Bonn, the guide includes best practices, inspiring case studies, and flavourful recipes like jackfruit tuna salad, shepherd’s pie, chickpea curry, French bean casserole, and more.

2 minutes read

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Celebrate National French Fry Day with the latest snacking trend | Fry Bags

11-7-2025

  • Fry Bags for National Fry DayFry Bags for National Fry Day
  • Fry Bags inspiration brought by...Fry Bags inspiration brought by...

In our weekly trend letters, we always highlight upcoming national and international food-related days, listed a few weeks in advance. You can subscribe here. Today, July 11, it’s National French Fry Day, and we’ve spotted great inspiration for snack bars and fries brands: Fry Bags. In short: Fries + Spices = Shake, Rip, and Dig In. Sounds like a trend we can also appreciate in the Netherlands!

1 minute read

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New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?

8-7-2025

  • The Matcha Martini by Shin in RotterdamThe Matcha Martini by Shin in Rotterdam
  • The Kaiken Disobedience by Kaiken WineryThe Kaiken Disobedience by Kaiken Winery
  • Hard Seltzers, Hard Lemonades en Hard Iced Teas by GiGHard Seltzers, Hard Lemonades en Hard Iced Teas by GiG
  • Established Sparkling Tea Magnolia has everything, but alcoholEstablished Sparkling Tea Magnolia has everything, but alcohol
  • De Montes Outer Limits Albariño by Montes WinesDe Montes Outer Limits Albariño by Montes Wines
  • 0.0 beer by Heineken also available on tap0.0 beer by Heineken also available on tap

We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and white wine remain favourites. Still, we’re seeing some new developments, both here in the Netherlands and around the world. Hard seltzers have firmly established themselves here in the Netherlands, especially at festivals, and alcohol-free beer is becoming increasingly popular. We’re curious whether summer drinks like the Sarti Spritz, the Matchatini, Osan Drinks, Established, and wines such as Kaiken Disobedience from Argentina will become more common. We do have our doubts about the Spicy Sauvy B, but luckily, the choice is yours!

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Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya

7-7-2025

  • Around one hundred Michelin-starred chefs and traditional cuisine chefs vindicate Catalonia as the region with the best gastronomy in the world. Photo credit: Arnau CarbonellAround one hundred Michelin-starred chefs and traditional cuisine chefs vindicate Catalonia as the region with the best gastronomy in the world. Photo credit: Arnau Carbonell

When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’

2 minutes read

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Trends we spotted | Week 27

4-7-2025

  • Trends we spotted
  • 30 x Hilton Herring Party in Amsterdam30 x Hilton Herring Party in Amsterdam
  • ampaign by Stayokay Hostels - This is not a hostel!Campaign by Stayokay Hostels - This is not a hostel!
  • Skycooler - Smart cooling for every terrace or eventSkycooler - Smart cooling for every terrace or event
  • Airbnb is official partner of the Tour de France, with a meet and greet with Mark Cavendish for example.Airbnb is official partner of the Tour de France, with a meet and greet with Mark Cavendish for example.
  • RimRock Banff Emblems Collection - part of the new luxury brand by AccorRimRock Banff Emblems Collection - part of the new luxury brand by Accor
  • the hotel brand ibis expands with new hotels across Europethe hotel brand ibis expands with new hotels across Europe

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
  • Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
  • Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
  • Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
  • With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
  • Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
  • Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
  • At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
  • Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.

Enjoy reading!

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Poké Perfect launches limited edition Kesbeke Bowl

3-7-2025

  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl

As of today, July 3, the new Kesbeke Bowl is available for a limited time at all Poké Perfect locations. This special is the result of a flavourful collaboration with Kesbeke, where pickles take center stage rather than serving as a mere side.

2 minutes read

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