In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
Announced today via Twitter: This Friday opens pop-up espresso bar SOK. It’s the new pop-up espressobar from Onno van Zanten, Sander Schat and Kees Kraakman. The name SOK represents the first letters of the initiators: Sander, Onno and Kees. The esspresso bar will open at the Hartenstraat 34, Amsterdam.
It’s finally spring! After a Calorie rich winter, our salad needs a spark of humor on the table … Two rabbit ears in the bowl immediately sets the tone!
The top of a can hasn’t been used for branding and promotion yet. Until now. The Dioss CanHead is changing that. The Dioss CanHead is a printable polypropylene disc that can be applied on the can. This will give your brand a maximum visibility. Your brand on top! Materials and ink are completely safe and the disc can not be swallowed. A safe product that is even 100% recyclable.
The new website Room77.com contains almost half a million hotel rooms. At the website, potential guests are able to virtually look at the view and surroundings of the room prior to their visit. Room77.com is using Google Maps and Street View.
McDonald’s is testing a new restaurant concept without hamburgers in La Defense business district in Paris. At the McCafe & Salads Live, salads are freshly prepared at the request of the consumer. French fries and hamburgers are not on the menu.
Limburgs Land Ur-Weizen. A carbon neutral ecological beer! This beer is an addition to the existing ecological climate-neutral products of the ‘Limburgs Land’ line from Gulpener. This Weizen beer is brewed exclusively with organic wheat, barley, hops and pure water from their natural sources. The raw materials are, just like the other beers of Gulpener, cultivated by farmers in Limburg (The Netherlands).
For the first time, the QR-code is used in the wine industry. This new mobile technology is applied at Wijnen & Likeuren Dulst, Blanden (Belgium). The try-out wines come with a QR code which can be scanned with a smartphone. The code links directly to a website where all information about the wine is readable on the screen of the phone: Where is the wine produced? What is the composition? How long can I store the wine? Next to which dish can I serve this wine best?
Petit Pois Cakes, an extraordinary line of cakes that can be eaten without any guilt. The butter in the cakes is replaced by a most unexpected and secret ingredient: vegetables. Petit Pois cakes have half the calories and fat of ‘normal’ High-Street cakes and are both gluten- and lactose-free. With the use of vegetables –which are tasteless by the way- comes a naturally longer shelf life without any additives.
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
In partnership with Soundwalk, Louis Vuitton organized in 2008 serveral audio-guided citytours in Beijing, Shanghai and Hong Kong. For € 12,= per person, you could enjoy of stories of theses cities. A nice example of brand stretching, when a company is focusing on new unexplored markets. Other examples of brand stretching, is the Armani hotel or the Ralph Lauren restaurant.
Announced today via Twitter: This Friday opens pop-up espresso bar SOK. It’s the new pop-up espressobar from Onno van Zanten, Sander Schat and Kees Kraakman. The name SOK represents the first letters of the initiators: Sander, Onno and Kees. The esspresso bar will open at the Hartenstraat 34, Amsterdam.
It’s finally spring! After a Calorie rich winter, our salad needs a spark of humor on the table … Two rabbit ears in the bowl immediately sets the tone!
The top of a can hasn’t been used for branding and promotion yet. Until now. The Dioss CanHead is changing that. The Dioss CanHead is a printable polypropylene disc that can be applied on the can. This will give your brand a maximum visibility. Your brand on top! Materials and ink are completely safe and the disc can not be swallowed. A safe product that is even 100% recyclable.
The new website Room77.com contains almost half a million hotel rooms. At the website, potential guests are able to virtually look at the view and surroundings of the room prior to their visit. Room77.com is using Google Maps and Street View.
McDonald’s is testing a new restaurant concept without hamburgers in La Defense business district in Paris. At the McCafe & Salads Live, salads are freshly prepared at the request of the consumer. French fries and hamburgers are not on the menu.
Limburgs Land Ur-Weizen. A carbon neutral ecological beer! This beer is an addition to the existing ecological climate-neutral products of the ‘Limburgs Land’ line from Gulpener. This Weizen beer is brewed exclusively with organic wheat, barley, hops and pure water from their natural sources. The raw materials are, just like the other beers of Gulpener, cultivated by farmers in Limburg (The Netherlands).
For the first time, the QR-code is used in the wine industry. This new mobile technology is applied at Wijnen & Likeuren Dulst, Blanden (Belgium). The try-out wines come with a QR code which can be scanned with a smartphone. The code links directly to a website where all information about the wine is readable on the screen of the phone: Where is the wine produced? What is the composition? How long can I store the wine? Next to which dish can I serve this wine best?
Petit Pois Cakes, an extraordinary line of cakes that can be eaten without any guilt. The butter in the cakes is replaced by a most unexpected and secret ingredient: vegetables. Petit Pois cakes have half the calories and fat of ‘normal’ High-Street cakes and are both gluten- and lactose-free. With the use of vegetables –which are tasteless by the way- comes a naturally longer shelf life without any additives.
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