Sample Central, tryvertising at its best

3-8-2011

The first European Sample Central store is set to open in Budapest, Hungary. Operating in a similar way to Sample Lab (Japan), the new store allows its members to try out a range of products and services for free. The products can be taken home or at the store. The only “payment” that’s required is to complete online surveys regarding the tried products, providing valuable feedback to manufacturers.

Coca-Cola is taking it light this summer

2-8-2011

Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris,  Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.

 

Healthy breakfast at McDonald’s

2-8-2011

Fruit & Maple Oatmeal; McDonald’s combines warm and delicious 100% natural whole-grain oats with brown sugar and a touch of cream and put in diced fresh apples, dried cranberries and two kinds of raisins.

spoontrip for gastronomy and wine

1-8-2011

Spoontrip is an international platform for a variety of activities around gastronomy and wine. The webiste is based on a crowdsourced concept and offers everything from workshops to meet-and-greets to gastronomy-themed holidays.

 

A private retreat for public spaces

1-8-2011

The Hush Pod, designed by Freyja Sewell of the University of Brighton, is the perfect way to hide and escape in public spaces.

Inspiration from New York City

29-7-2011

Coffee biscuits inspired by the logo’s of a city or tourist spots, designed by Eleni Gianopulos.

 

Inspiration from 2010: Holiday department store by ANWB

29-7-2011

After having checked all your lists, still forgot something to bring with you on vacation? No worries, the holiday department store is there for you in times of emergency. The store can be found found at various campingsites in France this year.

 

Mini topless on the beach

28-7-2011

An amusing marketing campaign developed by ‘Access Agency’ with lifesize inflatable Mini’s at the beach. They are introduced with the clever slogan ‘ Going topless this summer’. Click here for more photos.

Looking for a taxi?

28-7-2011

Looking for a taxi is becoming a lot easier. Through this Get Taxi-app you can order a taxi, see what the estimate time of arrival is and leave reviews behind. The app will be available in the UK, Israel, Russia, France, Germany, Italy and Spain. Check the video.

Cheese pencils

27-7-2011

Parmesan cheese shaped in a pencil with pesto, chili and truffles filling. The cheese can be sprinkled over the food with the included sharpner. The stripes on the ‘pencil’ measure portions and even Calories. Only disadvantage: the 500 sets were sold out in two weeks.

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