From launderette to local pub
3-5-2013
No more waiting for two hours until your laundry is finished in an boring launderette… Two young advertisers Dries Henau and Yuri Vandenbogaerde launched the new concept the ‘Wasbar’ in Gent last October. The concept is simple, the ‘Wasbar’ is a combination of a launderette and a pub. While you have to wait for your laundry, you can drink something, eat breakfast or lunch, browse on the web, meet friends or even have your hair cut. On some evenings you can eat tapas and concerts are organized. What started on a small scale, turned into a great success. They soon will soon open a second location of the concept in Antwerp and a third in Leuven. There is also a request to franchise.. Look also at the launderette in Amsterdam.
A mysterious whiskey
3-5-2013
Whiskey brand ‘The Glenlivet Alpha’ introduced a very special mysterious single malt whiskey. The bottle is matte black and contains no trace of information about the original ingredients. The whiskey brand challenges whiskey lovers and consumers to use their taste bulbs and get behind the secret. The Glenlivet Alpha is the first renowned whiskey brand that introduces a bottling without any kind of information. At the end of the four-week during campaign Master Distiller Alan Winchester will expose the secret online.
Dining at a 13 Michelin starred restaurant
3-5-2013
Dining at a 13 Michelin-starred restaurant…? Last Sunday April 28th Harrods organized an exclusive lunch in ‘The Georgian Restaurant’ prepared by the seven sough-after Michelin-starred Italian chefs. Carlo Cracco, Gennaro Esposito, Massimo Bottura, Enrico and Roberto Cerea, Davide Scabin and Luciano Monosilio cooked each a creative contemporary Italian dish for the seven-course ‘Identità London 2013’ menu. The sum of these chefs brings a total of 13 Michelin stars.
Toast en become Facebook friends
2-5-2013
For years we’ve been making friends in the same way and make a toast. Now toasting has received an upgrade.. Toast with the Budweiser beer glass en become automatically friends on Facebook. Budweiser introduces the new beer glass ‘Buddy Cup’ with a chip that picks the signal of the nearest ‘Buddy Cup’. To connect the cup with a Facebook account, you need to scan the QR code at the bottom of the cup with a smartphone. When you toast, the red light will turn on and the toast is confirmed with a friend request on Facebook.
Send your mother a Dominos audio pizza
2-5-2013
On 12 May it is Mother’s Day. In the coming weeks we will publish remarkable recipes and promotions on horeacatrends. Do you have a special recipe or does your restaurant or hotel plans a special activity, let us know by mail via tip@spronsen.com.
Domino’s started a funny Mothers day promotion. The pizza chain gives away 50 free pizza cards with a personal audio message, including your mother’s favorite pizza. Through Facebook you can record a message and the 50 most original messages will be delivered on Mothers day with her favorite pizza.
Cooks in the supermarket
1-5-2013
Last month the Dutch supermarket chain Jumbo opened the largest supermarket of the Netherlands in Breda. ‘Love for food’ is the main theme of the supermarket. Besides the biggest assortment of the Netherlands, Jumbo Foodmarkt focuses on tasty, healthy and inexpensive food. At the Foodmarkt café consumers can consume a cup of coffee or a fresh meal. Every day there are cooks who prepare the most delicious dishes inspired by the Dutch, Italian and Asian cuisine. These dishes can be consumed in the café or taken home. A totally new development within the retail market.
Queens day with a meter KING
29-4-2013
To celebrate the abdication on 30 April, peppermint brand KING developed a KINGsize peppermint roll. The peppermint brand wants the keep the Orange fans waiting for the balcony scene and inauguration fresh.
Afternoon Tea art
29-4-2013
The Conservatorium Hotel in Amsterdam serves a classic Afternoon Tea as a tribute to the reopening of the Rijksmuseum. The appetizers are inspired by the portraits and art works by artists from the 17th century. The menu consists entirely of pure traditional Dutch dishes like beef sausage burger with pickles, herring on rye bread and different types of croquettes.
A shot of glazed donuts or bacon
29-4-2013
Start the day with a good shot of breakfast-infused liqueurs. Mama Walkers brings you freshly-made breakfast cocktails. Relax with one anytime, day or night, because breakfast isn’t just for morning anymore.. Mama Walker’s presents a menu of 70 proof breakfast-inspired liqueurs – Glazed Donut, Blueberry Pancake and Maple Bacon.
Terrace at the roof of a building
26-4-2013
Urban agriculture becomes more popular. The municipality of Rotterdam encourages the construction of green roofs. The terrace of Restaurant Engels is situated on the roof of the ‘Groothandelsgebouw’ in Rotterdam. Herbs, vegetables and plants grow between the tables. The restaurant serves drinks, snacks and salads, and during the summer they will organize evenings like salsa dancing, talk shows and more. A very special place with a spectacular view and also sustainable.
