The Australian bar Shebeen, that will open soon, has developed a different way to donate for charity. Rather than requiring that patrons write a check or click through a donation site online, the bar simply asks that they drink an exotic beer or glass of wine. Each time they do, a donation is made to the beverage’s country of origin.
By checking in at Foursquare in a bar where Heineken beer is tapped, consumers save extra ‘e-points ‘, Heineken’s current loyalty program.
KeyKeg works according toe the bag-in-ball principle. Because of that, no CO2 comes in contact with the beer or wine. It also reduces foam and sputter. The Keg is easy to handle, lightweight and environmentally friendly to dispose.
For men who are jealous of the Tupperware parties of their wives, Man Cave introduces a similar service. Man Cave sells “Man Food”, barbecue accessories and gifts during home demonstrations. While enjoying a steak and a bottle of beer, man can order and have everything dilivered at home.
With these beverage dispensers, pouring drinks becomes a lot more fun. You can pour a drink from a globe , a rifle or a miniature gas pump. Special is the Trufill (picture right). The Trufill can fill up ten glasses of beer within just ten seconds the bottom of the glass.
Grolsch beer wants to improve the experience for visitors of restaurants and entrepreneurs. Therefore Grolsch launched the ‘Music Glass Line. The glasses are called: Soul, Funk, Pop, Jazz, Blues, and Classic Rock. With this new line Grolsch want to inderline its relationship with live music. The new glasses will be introduced in hotels and restaurants the next few weeks.
This hotel, located in downtown Rome, is built from 12 tons of waste from European beaches. The architect wanted to increase the awareness on garbage. And is there a better way to illustrate this, than to live surrounded by garbage? Sponsored by the Corona beer, it’s only been open for 5 days.
Soundproof telephone booths at festivals have already been spotted. The Argentinian beerbrand “Andes” used this technique for a remarkable campaign. Watch the video on YouTube.
Grolsch’s new campaign revolves around “cold” beer. In order to provide every customer with a cold Grolsch beer, these motorcycles with sidecar are used. Through the hotline, consumers report that they want to exchange a warm beer for a cold beer. This will then be delivered as soon as possible.
The first World Cup gadget is out: the Dutchy Dress by Bavaria. During the World Cup Bavaria focuses on women. With a specially designed 8 pack of beer you will find an orange dress with a red / white / blue cord. The dress is revealed by football wife Sylvie van der Vaart.
This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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