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25-72014

Brooklyn lager in Dutch bars

25-7-2014

Garrett Oliver

On Thursday 17 July Brooklyn lager officially introduced its beer in Amsterdam. The beer is brought to the Netherlands by Bier & Co and fits well in the growing demand for specialty beers. The ‘4 Pint Rule ‘, where the drinker wants to (and can) drink four pints will, be a welcome addition to the heavier and more extravagant specialty beers.
Brooklyn Lager’s brewmaster Garrett Oliver wrote several books including one about beer and food pairing. He was important for the introduction of the Slow Food Movement in his country. The brewery has a Slow Food NYC approval and runs on 100% wind energy.

24-72014

Nijmegen has the cheapest prices on a terrace

24-7-2014

The city Nijmegen has the cheapest prices on patios of the Netherlands. The average price for a round of drinks (2 coffee’s, 2 beers, 2 softdrinks, 2 glasses of Rosé wine) at a patio in Nijmegen is € 18,77. Van Spronsen & Partners horeca-advies conducts this survey annually. The article is only available in Dutch.

14-72014

Overheated World Cup fans receive ice-cold treat

14-7-2014

Russian soccer fans, who were in Brazil for the World Cup, were treated to a six-pack of ‘Skol’ beer entirely encased in ice. The unique packaging was designed to chill the beer without freezing it and included a handle for easy transportation. The ice-pack was designed as a reminder that packaging can be both beautiful and multifunctional. Although the video is spoken in Russian and Portuguese, the reactions speaks for themselves..

9-72014

Overheated World Cup fans receive ice cold treat

9-7-2014

16-62014

Urinalfun for the World Cup 2014

16-6-2014

For those who will be watching our WK game this evening #NedChi, we wish you a lot of fun and many goals. For the next matches of the orange team, bar owners can still invest in urinal mats with a football goal. In the Netherlands, among others for sale with the seller of the bottlebob. And of course quite useful because with the way we’re winning a lot of beer will be drunk!

9-62014

Warsteiner NightGolf Challenge

9-6-2014

The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.

28-52014

Starbucks steps into the world of burgers

28-5-2014

Starbucks steps into the world of burgers. Next month Starbucks will open a restaurant in Los Angeles where guests can compose their own burger, the restaurant will also serve beer, wine, cocktails and shakes. Two years ago Starbucks bought ‘La Boulange’, a cafe chain based in San Francisco Bay Area that focuses on breakfast and lunch. Starbucks will rebuilt one of the locations in Los Angeles into a burger restaurant, many of the bakery items will be the same but the menu will include a build-your-own-burger. If the test is successful, the concept will be rolled out further.

23-52014

Limonsecco: two Italian drinks in one bottle

23-5-2014

The sun is shining and the terraces are full again. Last year the Aperol Spritz and summer beers were a big hit on the terrace, but what will we see this year? Perhaps the sparkling cocktail ‘Limonsecco’. The Black & Bianco Limonsecco is a wine cocktail of limoncello and prosecco. The drink has a subtle bubble with a fresh twist of lemon. The Limonsecco is served cold and contains 5.9% alcohol.

15-52014

Luscombe organic drinks

15-5-2014

The drinks of Luscombe are produced since 1975 on a farm in the Devon in South West England. The Luscombe drinks are handmade in batches with fresh and natural ingredients varying slightly due to season, rain and sun. The drinks are available in various flavors such as apple-pear-ginger, carrot and orange juice, raspberry crush and elderflower crush. The drinks don’t contain concentrates, additives, preservatives, coloring nor flavoring agents. Besides the juices, Luscombe also produces cider and ginger beer. You can order the drinks at GoldstarDeli in the Netherlands.

15-42014

TonTon Club at Hotel Bloom

15-4-2014

Warsteiner celebrates the introduction of the brand at the Hotel Bloom! in Brussels in a special way. The beer brand provides a platform for art projects in the hotel under the name ‘Warsteiner Art Space’. The first project is a Blacklight Air hockey Room in cooperation with the TonTon club from Amsterdam. Warsteiner will start a (secret) project with pop artist group ‘De Jeugd van Tegenwoordig and in September 22Tracks comes along with three events.