Young entrepreneurs & new concepts | DILEMMA Kitchen, THE BUTCHER Smashed Burger and the Sojubar

22-4-2025

Every day we spot fun, new concepts. This week a creative breakfast, lunch and coffee concept in Breda: DILEMMA Kitchen, another new smash burger concept this time from the THE BUTCHER chain in Amsterdam and a new location of the Sojubar at the Westfield Mall of The Netherlands in Leidschendam.

DILEMMA Kitchen by Emma Hopstaken opened in Breda in January, she provides private dining, catering, pasta workshops and breakfast and lunch on Friday and the weekends. The Sojubar in the Mall opened last week, they serve K-food and drinks (possibly a cocktail with Soju). And THE BUTCHER Smashed Burger is the chain’s first outlet where they specialise in the trendy smash burgers. This location will open its doors on April 28^th on the Albert Cuypstraat!

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

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Young entrepreneurs & new concepts | Restaurant Element, restobar Moos en Emmanuelle

1-4-2025

Every day, we spot fun, new concepts. This week, three new concepts from Meppel, The Hague and Hilversum. Restaurant Element in the old gas factory in Meppel has 34 seats. Chef Niels Noorman serves a fine dining menu and Joleen Dannenburg takes care of the wines, many of which she serves by the glass. Restobar Moos located on the Fred in The Hague is the first restaurant of Shimo Verbaan, the owner of FourParties Horeca Uitzendbeau. The restobar is also directly opposite the office, ideal for the Friday office drinks! And Emmanuelle recently opened in Hilversum, a new hotspot where the seductive charm of French cinema meets classic French cuisine. With on the menu, for example, ‘rillettes de carnard’, ‘truite fumé maison’, ‘escargots gratinés’, ‘moules frites’ and ‘côte de boeuf’.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

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Trends we spotted | week 13

31-3-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Have more plan(t)s for dinner! The Sustainable Plant FWD restaurant week will be held from April 5 to 12 in Amsterdam.
• Jade Frommer, co-founder of the Ephemera Group, is shaking up the fast-food industry in Paris with the launch of pop-up restaurant, called 6,90. And their main course is available for just €6.90.
• KFC® USA is dropping an all-new “Dunk It Bucket” – the brand’s first new bucket in nearly a decade – featuring also-new Mashed Potato Poppers.
• Talenti Gelato & Sorbetto, the #1 best-selling gelato brand in the U.S., is raising the bar of its unique Layers line by introducing the Bakery Collection. They created ‘The Dipped Whisk’ in collaboration with Dominique Ansel.
• McDonald’s – A Minecraft Movie Meal and Happy Meal are available at US restaurants nationwide for limited time starting April 1. 
• Kimpton teams up with Tiny Zaps for exclusive tattoo pop-up series for ‘Tattourists’ at 5 locations in the US.
• Schmarrnsinn is the first pop-up Kaiserschmarrn Café in Frankfurt, kaiserschmarrn with all kinds of toppings!
• There’s a pub in Ireland with your name on it! A worldwide search by Heineken® to find a new owner to keep the family tradition of the McLoughlin’s alive.
• nhow Hotels launched ‘dance nhow, change now’.
• The Dutch Bird Brewery launches exclusive Easter beer Kakelfris.
• Restaurant Vestdijk47 in Eindhoven tackles food waste and receives Orbisk certificate for 16 per cent reduction in eight months.

Happy reading!

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Hans im Glück opens first Dutch restaurant on the Rembrandtplein in Amsterdam

28-3-2025

On Thursday April 17, the first Dutch location of the ‘Better Burger’ chain, Hans im Glück, will open on the bustling Rembrandtplein in Amsterdam. This full-service hospitality brand, which was founded in Munich in 2010, now has 83 restaurants in Germany, 10 in Switzerland and two in Austria. About three-quarters of Hans im Glück’s locations are run by franchisees and franchise opportunities are also coming up in the Netherlands. At this concept, guests can enjoy premium burgers and delicious food, special drinks and good company, all until after midnight.

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Trends we spotted | Week 10

10-3-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• A castle full of Michelin Chefs and it’s not even a fairy tale! Sterren Preuvement 2025 takes place at Kasteel de Wittenburg from 28 to 30 March 2025. Tickets are still available for Friday and Sunday!
• The Hoxton Florence at Via delle Mantellate 2, is opening its doors! With a ‘House’ apartment, free bikes for their guests and various sports facilities, even external.
• Robuuste Reiger (Robust Heron) is Bird Brewery’s first 2025 special.
• Prêt-à-Portea, the high fashion version of the Afternoon Tea at The Berkeley in London, is now also available as The Red Carpet Collection at the Maybourne Beverly Hills in Los Angeles.
• Shrink and Print, a mini 3D model of yourself or together with your loved one is a fun unique gift for those who already have everything.😉
• The Aziz Foundation’s Ramadan Lights London with over 30,000 LED lights are turned back on at Piccadilly Circus!
• You’ve probably never heard of soft-serve ice cream and bubble tea chain Mixue Bingcheng but they do have more outlets than McDonald’s and Starbucks.
• For fans of the Netflix series Somebody Feed Phil; this spring a neighbourhood restaurant will open in Los Angeles in honour of its parents: Max and Helen’s.

Enjoy reading!

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Trends we spotted | Week 09

3-3-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• A cake collab by Claridge’s ArtSpace Café and The Connaught Patisserie. Simple and easy collab to create but if the cake ‘Gâteau des Amis’ is easy to make? We doubt it but it looks delicious!
• Zoocade, is the first holographic zoo in the US, located in Austin, Texas.
• TeamLab Phenomena Abu Dhabi will open to the public on April 18 within the Saadiyat Cultural District in Abu Dhabi.
• Set-jetting is popular, for example the Mandarin Oriental Bangkok and the Four Seasons are attracting fans because of the HBO series The White Lotus.
• On March 7 restaurant La Forêt Secrète par Jean Imbert will open in the Disneyland Hotel Paris.
• Crystal Lagoons Eco-Heated lagoons technology – repurposing waste heat from data centers to naturally warm the lagoon year-round.
• Restaurant merch – the pizza chain Otomat from Belgium created limited edition t-shirts, inspired by their iconic pizzas.
• The Special Beer Festival by Brouwerij (Brewery) Homeland will be held in the ‘Scheepvaartmuseum’ (our National Maritime museum in Amsterdam) on March 7 and 8.

Enjoy reading!

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Lasagneria Senza Fondo opens in Shoreditch | Big plates, big energy and bottomless lasagna

20-2-2025

Senza Fondo, a new Italian-American restaurant promising the return of big plates and big energy, is opening in Shoreditch on the 24^th of February. Spearheaded by first-time owner Joe Worthington, the Rufus Street restaurant will honour the Italian meaning of its name ‘without end’, serving up all-you-can-eat lasagna and endless good times. Saying goodbye to the small plate concept, the premium lasagneria is committed to being a celebration of great food, great drinks, and great people, with pop-up Chef Michael Bagnall at the helm of the kitchen.

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Trends we spotted | Week 06

10-2-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Spotted on the Instagram account of our favourite baker Dominique Ansel, Pinkglow Pineapple. Unfortunately only available in the US and Canada but Del Monte is about to introduce a Rubyglow Pineapple in Europe.
• Spotted on Instagram in NYC – a Singles Anti-Valentine’s event or a Singles Valentine’s Party.
• Greyscale is an edible art activation by Brazilian artist João Loureiro in a collab with Piccolina Gelateria at MPavilion in Melbourne. Choose from six gelato flavours that are all different shades of grey. Inspiration for ice cream parlours around the world?
• Perfect pairings of Detroit-style pizzas and burgers by Emmy Squared Pizza and BERO, non-alcoholic beer. Recently we also spotted a wine-pizza pairing. Inspiration for local collabs?
• Areas opens the world’s first robotic restaurant with Artificial Intelligence, called Self, on Barcelona airport.
• Claridge’s Bakery set to open this summer with Richard Hart as the executive baker & creative director. With a focus on British classics like Bloomers, Granary Loaves, Jam Tarts and Custard Tarts, as well as Hart’s globally renowned sourdough breads.
• Maybourne recently announced a 2027 opening for its newest development in the Parisian quarter of Saint-Germain-des-Prés, The Maybourne Saint-Germain.

Enjoy reading!

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Young entrepreneurs & new concepts | Petit and Bakery Heemelrijck, the SKEWER BAR and Restaurant Paarl

28-1-2025

Every day we spot fun, new concepts. This week: the SKEWER BAR in Rotterdam, where you can enjoy meat, vegetables and tofu skewers. An authentic street food restaurant specialising in dishes from the Changsha region in China. In Amsterdam, restaurant Heemelrijck has opened a new restaurant, Petit Heemelrijck, and bakery Heemelrijck with a new Wentelteefjes (French toast) to go concept. A new concept with a 75-year family history! And in Sassenheim, the South African pop-up restaurant Paarl opened in the third quarter of 2024. They treat you to a shared dining menu with all kinds of South African dishes such as biltong, braai, boboti, samosas and so on.

We wish all these entrepreneurs and their teams lots of fun and success with their concepts. More information below!

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Trends we spotted | Week 01

3-1-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• McDonald’s Australia Squid Game meal brings a familiar item from the series into reality. It comes with a DALGONA Candy.
• KFC combines chicken and sauce with new concept ‘Saucy by KFC’. It opened in December in Orlando.
• This Valentine’s Day, Whataburger is giving one lucky couple the ultimate prize: a Whatawedding at its Las Vegas location on Friday, Feb. 14, 2025.
• Four Seasons celebrates the year of ‘The Snake’ with a journey of innovation and festive traditions.
• We think a ‘Doggy treat food truck’, like the Mobile Barkery in San Diego is a great idea! We and lots of other dog friends and owners would love to buy a hot drinks and dog cookies at ‘off-leash’ areas.
• Angel Shot App LLC recently announced the launch of their new, innovative mobile safety app for nightlife patrons and hospitality establishments.
• Making Dry January more tasteful with the herbal blends in WishGarden Herbs mocktail kit.
• The 2025 outlook for the 0.0 category looks positive, but still has some social barriers to overcome. Thus Heineken® 0.0’s new campaign says alcohol-free should be reason-free.

Enjoy reading!

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