Trends we spotted | Week 40

3-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
• Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
• The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
• the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
• In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
• Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
• Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
• What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

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‘Unbox the Rave’ at THE ENTOURAGE GROUP restaurants during ADE

3-10-2025

During the Amsterdam Dance Event (ADE, from Wednesday, October 22 to Sunday, October 26, 2025), THE ENTOURAGE GROUP brings the energy of the dance floor to the table. This year, it’s not just about a dessert, but a complete experience. With an exclusive sweet line-up, ‘Unbox the Rave’ gives you exactly the boost you need, whether to recharge from the previous party or to gear up for the next one. Check out the article to see what “unboxing” at their restaurants entails.

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Julius Meinl is serving coffee with a surprise for International Coffee Day

29-9-2025

This International Coffee Day, premium Vienna-based roaster Julius Meinl invites coffee lovers to pause, connect, and celebrate the joy found in every cup. On October 1^st 2025, customers visiting participating cafés and outlets serving Julius Meinl will receive a Scratch & Win card with their coffee purchase – offering the chance to win another coffee for free, on the spot.*

Another great example of how you can capitalise on international days!

1 minute read

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Trends we spotted | Week 39

29-9-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
• Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
• A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
• Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
• The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
• Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
• October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
• World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.

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‘Cakes & Cocktails Fit for a Queen’ at The Berkeley

25-9-2025

The Berkeley hotel in Knightsbridge unveiled a dazzling collaboration with legendary shoe designer Manolo Blahnik, celebrating the Marie Antoinette Style exhibition at the Victoria & Albert museum (V&A) South Kensington. Cakes & Cocktails Fit for a Queen launched on September 19 2025 and the Marie Antoinette Style package runs till March 26th 2026.

2 minutes read

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Bagels & Beans introduces SoundBrews | A perfect blend of coffee and music

25-9-2025

Starting tomorrow, September 26, Bagels & Beans is launching SoundBrews: five music playlists paired with five different coffee varieties. Guests can experience how taste and sound enhance one another, with a giveaway full of coffee and music prizes as an extra treat. The campaign (from 26 September to 26 October inclusive) also coincides with their Animal Week (October 4–11), featuring the special Pu(m)pkin Spice Furryccino!

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Young Entrepreneurs & new locations | Bouillon d’Amsterdam, Friethuys Schaijk and Spaghetteria Leiden

22-9-2025

Every day, we spot fun and inspiring new concepts. This week, the concept of Parisian bouillon restaurants is also coming to our capital city early next year: Bouillon d’Amsterdam! A renovation of Friethuys Schaijk and in Leiden, preparations are in full swing for the opening of a Spaghetteria location.

Bouillon d’Amsterdam in the Hotel Die Port van Cleve promises high-quality food at a fair price! With dishes at affordable prices (€3 to €16), the owners aim to appeal to a big audience. Friethuys Schaijk, owned by Bart Bernsen and Luuk Vos, was renovated in three weeks and has a fresh, contemporary design for a traditional snack bar. And in Leiden, a new Spaghetteria location will open at Lange Mare 40, in October.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Opened in Amsterdam, restaurant char.d

22-9-2025

Top chefs and friends Dean Baker and Slava Nazaryan have realized their shared dream with the opening of restaurant char.d on Utrechtsestraat in Amsterdam. The name refers to charring, a cooking technique in which ingredients are slowly grilled over charcoal or wood, or prepared at high temperatures. At char.d, modern barbecue techniques and high-quality, fresh ingredients take center stage, resulting in a simple yet flavourful menu full of depth and complexity.

2 minutes read

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Trends we spotted | Week 38

19-9-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Heineken Hoek on the Leidseplein in Amsterdam gets a new bistro concept, hearty food without fuss.
• Central Perk Coffeehouse, the iconic Friends hangout, is coming to Times Square this fall.
• The Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp.
• Restaurant Suus, the restaurant of Hotel De Plesman and culinary hotspot in The Hague, has a new chef and a new menu. And their deli Suusje has opened.
• Great tiny gesture: Scarlet Letter cocktail at Mr. Fogg’s in London.
• Mandarin Oriental will debut Mandarin Oriental Downtown, Dubai in October 2025, located in the iconic Wasl Tower on Sheikh Zayed Road.
• Radisson Hotel Group opens Radisson Collection The National Hotel, Brussels, located at the prestigious The National Golf Brussels, 15 minutes from the city centre.
• We recently came across a great example of HosPETality – a BARKUTERIE Board – at BrewDog South Eveleigh in Australia!
• The first NYC Bakery Run takes place this weekend, we wonder when the first Bakery Run will be held in Amsterdam?

Enjoy reading!

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DoubleTree by Hilton Rotterdam Centre and Haven Hotel Rotterdam officially opened

19-9-2025

On Thursday, September 18, two renovated hotels at the Leuvehaven in Rotterdam were officially opened: DoubleTree by Hilton Rotterdam Centre and Haven Hotel Rotterdam, Curio Collection by Hilton. Both are located directly on the Maas River with views of the Erasmus Bridge and within walking distance of iconic city highlights such as the Markthal, the Maritime Museum, and Kop van Zuid. The hotels are directly connected but each offers its own distinctive experience.

2 minutes read

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