Trends we spotted | Week 42

20-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• McDonald’s Netherlands launches their 2024-2025 Impact Report, working with local franchisees on sustainability and social impact.
• Ruby Hotels unveils a new art installation by Hugo Mulder DHM at Ruby Emma in Amsterdam, titled ‘Harness the Power of Nature’.
• DoubleTree by Hilton Amsterdam Central Station staff show their commitment to charity during events like the Dam to Dam Run and KiKa Run.
• Taste of Horecava by Gault&Millau 2026 offers a stage for top chefs and innovative partners in culinary craftsmanship from January 12-14.
• Morrow is developing future-proof coffee without beans, using upcycled natural ingredients sourced from Europe and the UK.
• The Connaught, the famous Mayfair hotel, launched its first book, written by Bill Prince and published by Assouline.
• The WHO and UNICEF release new global hand hygiene guidelines aimed at curbing the spread of illnesses. SC Johnson Professional welcomes the release of these new guidelines and recognizes hand washing as a strong foundation for creating safe and healthy environments
• McDonald’s Germany introduces a limited edition FRIENDS menu with collectible figures and an interactive hub in Hamburg.

Enjoy reading!

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Young Entrepreneurs & new locations | Poké Perfect at Schiphol Plaza and M Social Hotel New York Downtown

17-10-2025

Every day, we spot fun and inspiring new concepts. This week, Poké Perfect opens its 15th, and largest, location yet at Schiphol Plaza! The healthy bowls fit perfectly with Schiphol’s goal to offer more variety, quality, and responsible choices. And M Social Hotel New York Downtown has opened, offering 569 rooms, their Beast & Butterflies signature restaurant, and a Metaverse experience connecting virtual and real worlds.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

2 minutes read

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Holiday Season Inspiration | From a Gingerbread Wonderland and festive scents to a photobooth

17-10-2025

As we mentioned last week, it’s the perfect time to start planning for the holidays. Apparently, some hospitality venues are already fully booked for the Christmas Days! In October, we’re publishing a short weekly article full of inspiration; this week’s highlights include a Gingerbread Wonderland, festive scents in hotel rooms, a Christmas photobooth, messages on mirrors in restrooms, holiday fun, and a special way to unbox your Christmas boxes. By the way, you can find even more ideas on our Pinterest Christmas board.

2 minutes read

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The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?

14-10-2025

Were you also a bit disappointed that there wasn’t a new third Michelin star awarded in the Netherlands this year? I was! Especially when you consider that there weren’t really any new two-star restaurants either. Isn’t it only fair that a chef who already has two stars should be able to take them to their next restaurant, if it meant to be on the same culinary level? It is what it is, but as a true Michelin Guide enthusiast, I can’t help feeling a little short-changed this year… And I keep wondering: what exactly is the magical ‘Michelin sauce’ that helps you cook your way to that third star?

A blog by Marjolein van Spronsen. 

2 minutes read

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Trends we spotted | Week 41

13-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Waterman House will become the AMANO’s Group second hotel in London.
• ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
• Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
• Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
• Disaronno celebrates its 500^th anniversary with five exclusive limited edition bottles.
• From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
• To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter! 
• In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

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Inspiration for the Holiday Season | From a festive ‘cocktail tree stand’ to a ‘Hot Chocolate Station’

10-10-2025

We’re driving home in the dark again after work… time to get into the December spirit! Throughout October, we’re publishing short weekly articles full of inspiration — and this week it’s all about Christmas cocktails and mocktails, a ‘Hot Chocolate Station’ and a cocktail tree stand dressed up for the holidays! By the way, you can find plenty more ideas on our Pinterest Christmas board.
1 minute read

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Young Entrepreneurs & new locations | Loetje Oegstgeest, COBRA HOUSE, and Nova Hotel Amsterdam

10-10-2025

Every day, we spot fun and inspiring new concepts. This week, the city of Oegstgeest welcomes a new Loetje! A fresh COBRA location opens in Antwerp: COBRA HOUSE – not a copy, but a new chapter! And Nova Hotel Amsterdam proudly takes ownership of its historic building and a new generation takes over the management.

On October 30, Loetje will open its 38th location at the Klinkenbergerplas in Oegstgeest, featuring a warm interior, views over the water, and their familiar menu. COBRA HOUSE will open a new location in Antwerp on October 12, as the second location of the Antwerp-based COBRA concept. After thirty years of operation, Nova Hotel Amsterdam is now fully owned by the family-run B.K.A. Groep, the owners Marcel and Lily Berendsen also transferred the management to son Olivier Berendsen for further development and sustainability.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Enjoy a unique Txokos-menu at Sagardi in Amsterdam

7-10-2025

For lovers of the Spanish, Basque cuisine! Until Sunday, October 19, Sagardi invites you to enjoy an exclusive tribute to the txokos — the gastronomic societies of the Basque Country. A rare opportunity to taste the soul of Basque culture, right in the heart of Amsterdam. This special Txokos menu celebrates the fifth anniversary of this Basque restaurant on Spuistraat, founded by chefs Iñaki and Mikel López de Viñaspre.

1 minute read

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Museum Villa and Essense Food & Events | Contemporary art meets culinary storytelling

6-10-2025

Experiencing art with all your senses: that’s what the new partnership between Museum Villa and Essense Food & Events makes possible. Essense becomes Villa’s permanent partner in high-end hospitality. Together, they create unique experiences where art and gastronomy merge, with culinary storytelling as the guiding thread: “Where every bite tells a story.”

2 minutes read

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Pizza Hut debuts Crafted Flatzz

6-10-2025

Pizza Hut has teamed up with nine-time GRAMMY® Award-winning artist and entertainer Anderson .Paak to launch a global campaign celebrating its latest menu innovation: Crafted Flatzz™. The partnership combines Pizza Hut’s bold new personal pizzas with .Paak’s playful energy, offering fans a campaign full of flavor and fun. Check out the campaign and the ins and outs about their Crafted Flatzz!

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