{"id":94081,"date":"2026-11-03T10:54:45","date_gmt":"2026-11-03T09:54:45","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=94081"},"modified":"2026-11-03T10:59:07","modified_gmt":"2026-11-03T09:59:07","slug":"luma-parasols-that-turn-your-terrace-into-an-extension-of-your-brand","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/luma-parasols-that-turn-your-terrace-into-an-extension-of-your-brand\/","title":{"rendered":"LUMA | Parasols that turn your terrace into an extension of your brand"},"content":{"rendered":"

LUMA (formerly Embellish Living) makes luxury, handcrafted parasols for hotels, restaurants and other hospitality venues. The terrace is often the first thing a guest sees, and with a parasol that suits your brand and interior, you turn it into a real eye-catcher. In January you can visit LUMA at Horecava (the Dutch hospitality trade fair), but now is already a good time to start planning for the new terrace season.<\/p>\n

2 minutes read<\/p>\n

<\/p>\n

Last summer, we shared several Instagram posts about beach clubs on the C\u00f4te d\u2019Azur, in Italy and in Turkey, where well-known fashion houses such as Gucci<\/a>, Emporio Armani, Roberto Cavalli, Burberry<\/a>, Dior and Dolce&Gabbana<\/a> transformed the terrace completely in their own style. A beautifully styled terrace like that looks inviting and cosy. But hiring a major fashion house to design your terrace? That\u2019s a bit much to ask.\u00a0Fortunately, there\u2019s another way. With LUMA (formerly Embellish Living)<\/a>, you can create your own unique atmosphere, without having to bring in a designer.<\/p>\n

Your terrace as an extension of your brand<\/strong><\/h3>\n

LUMA helps hotels, restaurants and other hospitality venues turn their terrace into more than just a comfortable outdoor space: a true extension of their brand and interior. The terrace is often the first thing a guest sees, and the parasol is one of the biggest eye-catchers. It needs to provide shade, but it also strongly shapes your image. Think of a subtly embroidered brand name on the canopy, a bold printed logo, or a colour, print or finish that matches your interior perfectly.<\/p>\n

\"LUMA

LUMA – Parasols that turn your terrace into an extension of your brand<\/p><\/div>\n

Shade makes commercial sense<\/strong><\/h3>\n

Shade is about more than atmosphere. On hot, sunny days, it determines which tables can be comfortably occupied and how long guests stay. What does a terrace that is only partly comfortable at the hottest time of day actually mean for your revenue?<\/p>\n

LUMA | Custom work and craftsmanship<\/strong><\/h3>\n

A parasol is functional, but the design process is creative at the same time. LUMA looks at the location, house style and atmosphere, and turns that into something unique. In addition to parasols, LUMA supplies customised outdoor decorative cushions, so that colours, prints and details can carry through the entire terrace. The carefully curated collection of luxury parasols and parasol bases also gives every terrace that little something extra.<\/p>\n

For LUMA, style and comfort go hand in hand. Every design is not only beautiful but also practical and of good quality, so that it lasts for years. Sustainability is a top priority: LUMA deliberately avoids mass production, which means the collections are available in limited editions. Each piece is unique and handcrafted with care and skill. Thanks to the high-quality materials, you can see and feel the difference.<\/p>\n

LUMA was founded in 2021 and has already supplied several hotels and hospitality venues in the Netherlands and abroad. On the LUMA website, you can see the parasols on the terraces of Nautilus, Zeezicht and Nieuw Westert, for example.\u00a0Curious what LUMA can do for your terrace? Visit the website<\/a> or drop by at Horecava<\/a> in January.<\/p>\n","protected":false},"excerpt":{"rendered":"

LUMA (formerly Embellish Living) makes luxury, handcrafted parasols for hotels, restaurants and other hospitality venues. 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