{"id":94024,"date":"2026-10-28T15:37:18","date_gmt":"2026-10-28T14:37:18","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=94024"},"modified":"2026-10-28T15:37:45","modified_gmt":"2026-10-28T14:37:45","slug":"trends-we-spotted-week-43-2026","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-43-2026\/","title":{"rendered":"Trends we spotted | Week 43"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n<ul>\n<li><em>New travellers and destinations will give <span style=\"color: #f28f00;\"><strong>European tourism a whole new look by 2036<\/strong><\/span>, a new Accor report reveals.<\/em><\/li>\n<li><em>India\u2019s <span style=\"color: #f28f00;\"><strong>Sunday PropTech<\/strong><\/span> acquires <span style=\"color: #f28f00;\"><strong>Fletcher Hotels<\/strong><\/span> and expands its European hotel portfolio. <\/em><\/li>\n<li><em>Christmas collection from <span style=\"color: #f28f00;\"><strong>Ghent\u2019s Chocolaterie Vandenbouhede<\/strong><\/span>, featuring a \u201cBloody Mary\u201d praline and a chocolate carousel in the window that really turns. <\/em><\/li>\n<li><em>McDonald\u2019s and Tristen Epps-Long, winner of \u2018Top Chef\u2019 season 22, invite fans to take a look <span style=\"color: #f28f00;\"><strong>\u2018Inside the Golden Arches\u2019<\/strong><\/span>: a unique chef\u2019s table experience!<\/em><\/li>\n<li><em>From the slopes to London&#8230; <span style=\"color: #f28f00;\"><strong>The Berkeley Rooftop Cabins<\/strong><\/span> are back this holiday season!<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Smart Coffee<\/em><\/strong><\/span><em> contains more than 17 active ingredients in a single serving. For hospitality entrepreneurs, this presents a dual opportunity: one cup appeals to two different spending categories, premium coffee and dietary supplements. <\/em><\/li>\n<\/ul>\n<p>Enjoy reading!<\/p>\n<p><!--more--><\/p>\n<h3><strong>New travellers and destinations will give European tourism a whole new look by 2036, new Accor report reveals<\/strong><\/h3>\n<p>New travellers, new destinations and changing demand will give the European tourism market a different face over the next ten years. That is the finding of a new report from <a href=\"https:\/\/group.accor.com\/en\" target=\"_blank\" rel=\"noopener\">Accor<\/a>, the world-leading hospitality group. The report is based on forecasts that Accor commissioned from <a href=\"https:\/\/www.tourismeconomics.com\/\" target=\"_blank\" rel=\"noopener\">Tourism Economics<\/a>, an internationally renowned economic research firm. According to the report, demand for tourist accommodation in Europe will grow by 32 per cent over the next ten years, equivalent to more than 1.6 billion additional overnight stays a year. International tourism is growing almost twice as fast as domestic tourism, accounting for one billion additional international overnight stays per year.<\/p>\n<ul>\n<li>The report also shows that Asia, the Middle East and Central and Eastern Europe are the fastest-growing source markets for Europe.<\/li>\n<li>Visitor spending in Europe is expected to rise to more than \u20ac1.3 trillion.<\/li>\n<li>In addition, Central and Eastern Europe, the Baltic states and parts of the Balkans are among the destinations where demand is growing fastest.<\/li>\n<\/ul>\n<p>Interested? View <a href=\"https:\/\/group.accor.com\/files\/changing-face-europe-tourism-map-2036-from-change-to-opportunity-accor-report.pdf\" target=\"_blank\" rel=\"noopener\">the full report<\/a>.<\/p>\n<h3><strong>India\u2019s Sunday PropTech acquires Fletcher Hotels and expands its European hotel portfolio<\/strong><\/h3>\n<p><a href=\"https:\/\/www.sundayproptech.com\/\" target=\"_blank\" rel=\"noopener\">Sunday PropTech<\/a>, an international hotel operator and property owner of premium hotels, has reached an agreement to acquire 100% of <a href=\"https:\/\/www.instagram.com\/fletcher_hotels\/\" target=\"_blank\" rel=\"noopener\">Fletcher Hotels<\/a> from Egeria and Fletcher\u2019s management. The transaction combines Fletcher\u2019s unique position in the Dutch hotel market with Sunday PropTech\u2019s experience and expertise in hospitality investment and asset management.<\/p>\n<p>With its international experience in hotel operations, technology and brand building, Sunday PropTech aims to build on Fletcher\u2019s strong market position by investing in the organisation, the hotels and further growth. More information can be found in Fletcher Hotels\u2019 <a href=\"https:\/\/www.fletcher.nl\/nl\/pers\/2026\/10\/26\/sunday-proptech-neemt-fletcher-hotels-over-en-breidt-zijn-europese-hotelportefeuille-uit\" target=\"_blank\" rel=\"noopener\">Dutch press release<\/a>.<\/p>\n<h3><strong>Christmas collection from Ghent\u2019s Chocolaterie Vandenbouhede, with a chocolate carousel in the window that really turns<\/strong><\/h3>\n<p>In the heart of Ghent, the Belgian <a href=\"https:\/\/www.instagram.com\/chocolaterie_vandenbouhede\" target=\"_blank\" rel=\"noopener\">Chocolaterie Vandenbouhede<\/a> is creating a Christmas that you can not only taste, but also see in motion. As the centrepiece of its window display, the chocolatier has made a carousel built entirely from chocolate that can really turn. On Instagram, you can follow which other creations will appear in the window.<\/p>\n<p>The carousel is built from different types of chocolate, filled with praline and marshmallow and finished at the top with drag\u00e9e balls. The nutcracker is also made from chocolate with drag\u00e9e balls, designed to be admired first and then broken! Visit the chocolaterie\u2019s <a href=\"https:\/\/www.chocolaterie-vandenbouhede.be\/nl\" target=\"_blank\" rel=\"noopener\">website<\/a>. We love the look of their praline &#8216;Bloody Mary&#8217;!<\/p>\n<div id=\"attachment_94006\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-94006\" class=\"size-medium wp-image-94006\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CHRIST1-300x182.png\" alt=\"Christmas collection by Chocolaterie Vandenbouhede in Ghent with praline 'Bloody Mary' \" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CHRIST1-300x182.png 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CHRIST1-600x363.png 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CHRIST1-270x164.png 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CHRIST1-373x226.png 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CHRIST1.png 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-94006\" class=\"wp-caption-text\">Christmas collection by Chocolaterie Vandenbouhede in Ghent with praline &#8216;Bloody Mary&#8217;<\/p><\/div>\n<h3><strong>McDonald\u2019s and \u2018Top Chef\u2019 Season 22 winner Tristen Epps-Long invite fans to \u2018Inside the Golden Arches\u2019, a first-of-its-kind chef\u2019s table experience<\/strong><\/h3>\n<p>A reservation-only event where fans can sit at a McDonald\u2019s counter and get a close-up look (and taste) of the craftsmanship that goes into their <a href=\"https:\/\/www.instagram.com\/mcdonalds\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s<\/a> favorites. No secret handshake required.<\/p>\n<p>For one day only, McDonald\u2019s and \u2018Top Chef\u2019 Season 22 winner and former McDonald\u2019s crew member Tristen Epps-Long are opening the doors to \u2018Inside the Golden Arches\u2019, a complimentary chef\u2019s table experience where fans can hear directly from chefs and experts about the quality ingredients, attention to detail and small touches behind some of McDonald\u2019s most iconic menu items. On October 29 2026, fans in New York City can snag a seat! More details in the McDonald\u2019s <a href=\"https:\/\/corporate.mcdonalds.com\/corpmcd\/our-stories\/article\/mcdonalds-top-chef-tristen-epps-invite-fans-inside-arches.html\" target=\"_blank\" rel=\"noopener\">press release<\/a>!<\/p>\n<div id=\"attachment_94008\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-94008\" class=\"size-medium wp-image-94008\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/MCDONA1-3-300x182.png\" alt=\"McDonald\u2019s and \u2018Top Chef\u2019 Season 22 winner Tristen Epps-Long invite fans to \u2018Inside the Golden Arches\u2019\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/MCDONA1-3-300x182.png 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/MCDONA1-3-600x363.png 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/MCDONA1-3-270x164.png 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/MCDONA1-3-373x226.png 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/MCDONA1-3.png 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-94008\" class=\"wp-caption-text\">McDonald\u2019s and \u2018Top Chef\u2019 Season 22 winner Tristen Epps-Long invite fans to \u2018Inside the Golden Arches\u2019<\/p><\/div>\n<h3><strong>From the slopes to the city&#8230; The Berkeley Rooftop Cabins are back! <\/strong><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/the_berkeley\" target=\"_blank\" rel=\"noopener\">The Berkeley<\/a>, London\u2019s five-star hotel in bustling Knightsbridge, will welcome the arrival of festive Rooftop Cabins this winter season. Taking pride of place on The Berkeley\u2019s exclusive rooftop, usually reserved for hotel guests, from 13th November the immersive dining pop-up will feature an authentic alpine menu to be enjoyed from the comfort of custom-made private cabins. We wrote about these <a href=\"https:\/\/www.horecatrends.com\/en\/feast-off-piste-dining-experience-at-the-rooftop-of-the-berkley\/\" target=\"_blank\" rel=\"noopener\">Rooftop Cabins<\/a> in 2024. More details on The Berkeley\u2019s <a href=\"https:\/\/www.maybourne.com\/en\/hotels\/the-berkeley\/the-berkeley-rooftop-cabins\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<h3><strong>Smart Coffee | A dual opportunity: premium coffee and dietary supplements<\/strong><\/h3>\n<p>For a century, coffee innovation has focused on flavour, origin, and speed. Think instant coffee, pods, cold brew, and specialty coffee. The next generation is transforming what\u2019s actually <em>in<\/em> the cup: coffee reimagined as a comprehensive system, like <a href=\"https:\/\/www.instagram.com\/smart.coffee.eu\/\" target=\"_blank\" rel=\"noopener\">Smart Coffee<\/a>. This coffee contains over 17 active ingredients in a single serving, including 3.5g of Peptan collagen peptides, magnesium bisglycinate, methylated B-vitamins, 80mg of caffeine paired with 100mg of L-theanine, and zero sugar. Every ingredient is precisely dosed and clearly declared. As for the functional benefits, the facts are: magnesium and B-vitamins contribute to the reduction of fatigue and support normal energy-yielding metabolism. For hospitality entrepreneurs, this presents a dual opportunity: a single cup taps into two different spending categories: premium coffee and dietary supplements. Guests don\u2019t need to adopt a new routine; the ritual they already follow does the work. Smart Coffee was founded by biochemist Priscila Petrocchi and nutritionist Camila Frezard. More details on the <a href=\"https:\/\/smartcoffeeeu.com\/\" target=\"_blank\" rel=\"noopener\">website of Smart Coffee<\/a>.<\/p>\n<div id=\"attachment_94010\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-94010\" class=\"size-medium wp-image-94010\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/SMARTC1-300x182.png\" alt=\"Smart Coffee - A dual opportunity - premium coffee and dietary supplements\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/SMARTC1-300x182.png 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/SMARTC1-600x363.png 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/SMARTC1-270x164.png 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/SMARTC1-373x226.png 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/SMARTC1.png 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-94010\" class=\"wp-caption-text\">Smart Coffee &#8211; A dual opportunity &#8211; premium coffee and dietary supplements<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-43-2026\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[118,89,98,104,105,124,109,133,110,111,113,80,115,81,116,85,120,121,123],"tags":[],"class_list":["post-94024","post","type-post","status-publish","format-standard","hentry","category-tech","category-restaurant-sector","category-hotel-sector","category-catering-sector-2","category-leisure-sector-2","category-p-en","category-trends-2","category-retail-sector-2","category-eating","category-drinking","category-hospitality","category-sector-2","category-pop-up-main-2","category-drinks-sector","category-co-creation","category-fast-food-sector","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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