{"id":93734,"date":"2026-09-29T15:31:22","date_gmt":"2026-09-29T13:31:22","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=93734"},"modified":"2026-09-29T15:31:22","modified_gmt":"2026-09-29T13:31:22","slug":"mati-brings-traditional-brazilian-yerba-mate-to-the-netherlands","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/mati-brings-traditional-brazilian-yerba-mate-to-the-netherlands\/","title":{"rendered":"Mati brings traditional Brazilian yerba mate to the Netherlands"},"content":{"rendered":"

Amsterdam-based startup Mati is introducing a different kind of energy drink to the Dutch market: organic yerba mate, inspired by the centuries-old South American tradition. No sugar, no sweeteners and no unnecessary additives, just natural energy rooted in Brazilian culture.<\/p>\n

2 minutes read<\/p>\n

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From Brazilian ritual to a ready-to-drink can<\/strong><\/h3>\n

Long before energy drinks existed, yerba mate was already consumed across South America. Traditionally, the dried leaves of the yerba mate plant (Ilex paraguariensis) are steeped in hot water and shared from a calabash with a metal straw called a bombilla. For founders Elisa Leeser and Suza Zeegers, Mati<\/a> started with that tradition, not with an energy drink.<\/p>\n

\"Mati

Mati brings traditional Brazilian yerba mate to the Netherlands<\/p><\/div>\n

During their time in Brazil, they travelled to yerba mate farms and producers to understand where mate comes from and the culture surrounding it. They documented that journey in a short documentary before developing their own drink. Check out the 15 minutes documentary below!<\/p>\n