{"id":93703,"date":"2026-09-28T15:50:50","date_gmt":"2026-09-28T13:50:50","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=93703"},"modified":"2026-09-28T15:51:16","modified_gmt":"2026-09-28T13:51:16","slug":"trends-we-spotted-week-39-2026","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-39-2026\/","title":{"rendered":"Trends we spotted | Week 39"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n<ul>\n<li><em>Spotted on Instagram: a\u00a0<span style=\"color: #f28f00;\"><strong>&#8216;Bar \u00e0 Oeufs&#8217;<\/strong><\/span> at restaurant Ter in Paris.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>NYC BAKERY RUN<\/em><\/strong><\/span><em> is back with ten stops, including a treat at Eleven Madison Park! The free half marathon is organized by TIPSTER and takes place on October 25.<\/em><\/li>\n<li><em>KFC introduces <span style=\"color: #f28f00;\"><strong>Open House in McKinney, Texas<\/strong><\/span>: a location where the brand will test new dishes and ideas.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>BON (Beauty of Nature), the world&#8217;s first luxury theme park<\/em><\/strong><\/span><em>, has a soft opening on October 24 for guests of the VidantaWorld resort in Mexico.<\/em><\/li>\n<li><em>Accor reaches a new milestone with the introduction of <span style=\"color: #f28f00;\"><strong>ALL Concierge<\/strong><\/span>, the first end-to-end conversational travel assistant deployed at scale in the hospitality sector.<\/em><\/li>\n<li><em>Burger King recently introduced brand-new chicken nuggets with updated sauces in the US. And at the beginning of September, in the middle of fashion season, BK launched the season&#8217;s most unexpected accessory: <span style=\"color: #f28f00;\"><strong>Le Nugguette<\/strong><\/span>, a nugget-sized bag!<\/em><\/li>\n<li><em>Queer Beer celebrates all breasts with the new <span style=\"color: #f28f00;\"><strong>Nipple Tripel<\/strong><\/span>, and the Queer Market Store in Amsterdam gets a boob-themed window display from October 9 through October 31. For every can of beer sold, \u20ac0.10 goes to breast cancer research.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Guerlain Spa at Waldorf Astoria Amsterdam<\/em><\/strong><\/span><em> has been named Netherlands&#8217; Best Hotel Spa 2026 at the World Spa Awards.<\/em><\/li>\n<\/ul>\n<p>Enjoy reading!<\/p>\n<p><!--more--><\/p>\n<h3><strong>A \u2018Bar \u00e0 Oeufs\u2019 at restaurant Ter in Paris <\/strong><\/h3>\n<p>Everybody who has eaten at a classic French bistro probably has eaten the starter \u2018Oeuf Mayonnaise\u2019. We spotted a real \u2018Bar \u00e0 Oeufs\u2019 at the account of <a href=\"https:\/\/www.instagram.com\/un_jour_au_resto\/reels\/\" target=\"_blank\" rel=\"noopener\">\u2018Un Jour au Resto\u2019<\/a>. This starter is served at <a href=\"https:\/\/www.instagram.com\/terparis11\/\" target=\"_blank\" rel=\"noopener\">restaurant TER<\/a> in Paris. Check out their website <a href=\"https:\/\/restaurant-ter.fr\/baraoeuf\" target=\"_blank\" rel=\"noopener\">here<\/a>. They serve bistro-style eggs with a whole new dimension: two cooking methods and eight bold seasonings that completely transform this classic dish.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DdoqtMyounP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DdoqtMyounP\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht gedeeld door Un jour au resto (@un_jour_au_resto)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><strong>NYC BAKERY RUN returns with ten stops and a seat inside Eleven Madison Park<\/strong><\/h3>\n<p>More than 17,000 people entered the lottery for one of 100 spots when the NYC BAKERY RUN debuted last year. The free half marathon, organized by <a href=\"https:\/\/www.instagram.com\/p\/Ddlna_ZFvQr\/?img_index=1\" target=\"_blank\" rel=\"noopener\">TIPSTER<\/a>, returns October 25 with stops at Radio Bakery, La Cabra, Librae Bakery, From Lucie, and more\u2014including a seated pastry course inside the three-Michelin-star Eleven Madison Park! More details in their <a href=\"https:\/\/www.prnewswire.com\/news-releases\/nyc-bakery-run-returns-with-ten-stops-and-a-seat-inside-eleven-madison-park-302885815.html\" target=\"_blank\" rel=\"noopener\">press release<\/a> and you can <a href=\"https:\/\/www.tipster.io\/nycbakeryrun\/\" target=\"_blank\" rel=\"noopener\">sign up here<\/a>! TIPSTER brings Copenhagen, Aarhus, NYC, Los Angeles and Amsterdam. So who knows, maybe we\u2019ll get an <a href=\"https:\/\/www.tipster.io\/ams\/?city=ams\" target=\"_blank\" rel=\"noopener\">Amsterdam<\/a> Bakery Run too!<\/p>\n<h3><strong>KFC debuts test location Open House in McKinney, Texas<\/strong><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/kfc\/\" target=\"_blank\" rel=\"noopener\">KFC<\/a> debuts Open House, a new restaurant built to serve guests, learn what works and identify ideas that could benefit KFC&#8217;s 3,500+ U.S. restaurants. The new concept exists of an expanded menu and dayparts (breakfast, late-night), elevated beverages, table service, dedicated pick up-lane and delivery destination. Open House brings KFC&#8217;s four customer touchpoints, Product, Promotion, Place and Price, together all at once, building on the food and hospitality that made KFC iconic while introducing bold new flavors, new dayparts and new ways for guests to experience the \u2018House of Fried Chicken\u2019. The opening of Open House was last Saturday, more details in their <a href=\"https:\/\/www.prnewswire.com\/news-releases\/kfc-debuts-open-house-in-mckinney-bringing-the-kentucky-fried-comeback-to-life-302888504.html\" target=\"_blank\" rel=\"noopener\">press release<\/a>.<\/p>\n<div id=\"attachment_93688\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-93688\" class=\"size-medium wp-image-93688\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/KFCDEB1-300x182.jpg\" alt=\"KFC debuts test location Open House in McKinney in Texas\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/KFCDEB1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/KFCDEB1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/KFCDEB1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/KFCDEB1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/KFCDEB1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-93688\" class=\"wp-caption-text\">KFC debuts test location Open House in McKinney in Texas<\/p><\/div>\n<h3><strong>BON, the world&#8217;s first luxury theme park, has a soft-opening on October 24<\/strong><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/p\/DdaB0y8oIYo\/\" target=\"_blank\" rel=\"noopener\">VidantaWorld&#8217;s Beauty of Nature (BON) <\/a>introduces a new all-generations theme park experience in Vallarta\u2013Nuevo Nayarit (Mexico), beginning with a progressive soft opening exclusively for guests of their VidantaWorld resort, ahead of its public opening in April 2027. The name Beauty of Nature speaks to the idea at the heart of BON: nature is not a backdrop, but the star of the experience.<\/p>\n<p>At the Soft Opening, five of BON&#8217;s seven themed worlds will welcome guests: Laguna Feliz, Celebration Lagoon, Crystal Star Plaza, Discovery Jungle and Adventure Valley. In Discovery Jungle, riders feel the rush of flying suspended beneath the rail aboard The Rise of Soluma, which carries its train along 372 meters of track, reaching 20 meters in height and speeds of 54 km\/h. In Laguna Feliz, Floresta Drop sends riders soaring 40 meters above the treeline before a breathtaking plunge. In Adventure Valley, Time Quest spins and sways through an experience built for the whole family. At Celebration Lagoon, The Crater comes alive each night with a spectacle of water, fountains and light. More details in their <a href=\"https:\/\/www.prnewswire.com\/news-releases\/bon-the-worlds-first-luxury-theme-park-opens-its-doors-october-24-302888529.html\" target=\"_blank\" rel=\"noopener\">press release<\/a>! With a dutch detail: <a href=\"https:\/\/www.instagram.com\/vekoma.rides.manufacturing\/\" target=\"_blank\" rel=\"noopener\">Vekoma<\/a> (Netherlands) is the creator of The Rise of Soluma.<\/p>\n<h3><strong>Accor introduces ALL Concierge | Hospitality&#8217;s first end-to-end conversational travel companion<\/strong><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/all.accor\" target=\"_blank\" rel=\"noopener\">Accor<\/a> reaches a new milestone with ALL Concierge, hospitality&#8217;s first end-to-end conversational travel companion deployed at scale. Personalized end-to-end conversational journey: a single AI companion guiding guests from initial travel inspiration and hotel comparison through to booking management and post-stay support. Accor is now the first hospitality group to move beyond the pilot phase and implement a full-scale roll-out of a conversational AI companion. Global availability: Accessible 24\/7 across Accor&#8217;s native ecosystem (ALL.com and the ALL Accor app) and major messaging platforms (WhatsApp and iMessage). AI speed with human touch: Delivers personalized responses in under a few seconds, with a seamless transition to human agents for complex requests. More details in their <a href=\"https:\/\/press.accor.com\/accor-reaches-a-new-milestone-with-all-concierge-hospitalitys-first-end-to-end-conversational-travel-companion-deployed-at-scale\/?lang=eng\" target=\"_blank\" rel=\"noopener\">press release<\/a>.<\/p>\n<h3><strong>Le Nugguette | Burger King\u00ae gives new Chicken Nuggets the high-fashion treatment <\/strong><\/h3>\n<p>Recently <a href=\"https:\/\/www.instagram.com\/burgerking\/\" target=\"_blank\" rel=\"noopener\">Burger King<\/a> introduced all new chicken nuggets with updated sauces to Guests in the US nationwide. And in the beginning of September, with fashion season in full swing, BK has the season\u2019s most unexpected accessory: introducing Le Nugguette. A limited-edition, nugget-sized bag created to celebrate the new nuggets. Only a limited quantity of the Le Nugguette bag were available, one purchase per household, with 100 bags dropped daily at 12:00 PM EST September 12\u201316. Guests could purchase Le Nugguette for the same price as a 10-piece chicken nugget order, exclusively through <a href=\"https:\/\/www.lenugguettebk.com\/\" target=\"_blank\" rel=\"noopener\">this website<\/a> while supplies last. We like the idea! Check out their <a href=\"https:\/\/news.bk.com\/blog-posts\/burger-king-r-gives-new-chicken-nuggets-the-high-fashion-treatment-with-le-nugguette\" target=\"_blank\" rel=\"noopener\">press release<\/a> for more details. Funny!<\/p>\n<h3><strong>Queer Beer celebrates all breasts with new Nipple Tripel and boob-themed shop window<\/strong><\/h3>\n<p>Big, small, one, two, scarred or not: <a href=\"https:\/\/www.instagram.com\/queerbeer\/\" target=\"_blank\" rel=\"noopener\">Queer Beer<\/a> celebrates all boobs. During Breast Cancer Awareness Month, the Amsterdam beer brand is launching Nipple Tripel. For every can sold, \u20ac0.10 goes to breast cancer research. With Nipple Tripel, Queer Beer wants to make room for all kinds of bodies and remind people to check their breasts. That&#8217;s why the beer comes with special boob coasters and boob stickers carrying the message: &#8216;Check your tits!&#8217;<\/p>\n<p>The Queer Market Store at Haarlemmerdijk 137 is also going all in on Pink October. From October 9 through October 31, the shop will have a special boob-themed window display. Proceeds from the boob-themed products in the store go to charity. The window display opens on October 9 at 12:00 PM. Design by agency <a href=\"https:\/\/www.instagram.com\/studiosonsuz\/\" target=\"_blank\" rel=\"noopener\">Studio Sonsuz<\/a>. You can find more details <a href=\"https:\/\/www.queerbeer.eu\/product\/nipple-tripel\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<h3><strong>Guerlain Spa at Waldorf Astoria Amsterdam named Netherlands&#8217; Best Hotel Spa 2026<\/strong><\/h3>\n<p>Guerlain Spa at <a href=\"https:\/\/www.instagram.com\/waldorfamsterdam\/\" target=\"_blank\" rel=\"noopener\">Waldorf Astoria Amsterdam<\/a> has been named Netherlands&#8217; Best Hotel Spa 2026 at the <a href=\"https:\/\/worldspaawards.com\/news\/article\/253\/world-spa-awards-reveals-finest-spa-and-wellness-experiences-for-2026\" target=\"_blank\" rel=\"noopener\">World Spa Awards<\/a>. The prestigious international accolade recognizes outstanding quality within the spa and wellness industry and follows an international voting period that ran through 4 August 2026. Guerlain Spa is located within Waldorf Astoria Amsterdam on the Herengracht, across six monumental 17th- and 18th-century canal houses. With three treatment rooms, a sauna, steam room, indoor pool, fitness centre and relaxation area, Guerlain Spa offers an exclusive setting for beauty, wellbeing and relaxation. More details can be found on their <a href=\"https:\/\/www.hilton.com\/en\/hotels\/amswawa-waldorf-astoria-amsterdam\/spa\/\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p>\n<div id=\"attachment_93686\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-93686\" class=\"size-medium wp-image-93686\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/GUERLA1-300x182.jpg\" alt=\"Guerlain Spa at Waldorf Astoria Amsterdam has been named Netherlands' Best Hotel Spa 2026 at the World Spa Awards\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/GUERLA1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/GUERLA1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/GUERLA1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/GUERLA1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/GUERLA1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-93686\" class=\"wp-caption-text\">Guerlain Spa at Waldorf Astoria Amsterdam has been named Netherlands&#8217; Best Hotel Spa 2026 at the World Spa Awards<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-39-2026\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[112,111,81,110,85,113,98,105,124,115,89,80,118,109,120,121,123],"tags":[],"class_list":["post-93703","post","type-post","status-publish","format-standard","hentry","category-design-main-2","category-drinking","category-drinks-sector","category-eating","category-fast-food-sector","category-hospitality","category-hotel-sector","category-leisure-sector-2","category-p-en","category-pop-up-main-2","category-restaurant-sector","category-sector-2","category-tech","category-trends-2","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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