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A study by Ipsos and IWSR |The Consumer Trends Shaping Adult Beverage<\/strong><\/h3>\nA new report from Ipsos<\/a> and IWSR<\/a> commissioned by AB InBev<\/a>, offers fresh insights into the evolving behaviours of legal-drinking-age consumers around the world. The report, The Consumer Trends Shaping Adult Beverages, finds that while consumers are becoming more intentional about when, where and how they drink, alcohol continues to play an important role in social and cultural occasions.<\/p>\nThe research identifies key trends shaping the future of the category: Moderation; Experience Economy; Premium & Affordability; Flavors & Convenience and Trust & Familiarity. The findings also highlight the growing strength of beer and beyond beer categories, which now account for more than half of total alcohol servings globally, supported by consumer demand for convenience, affordability and flavor exploration. You can download the white paper here<\/a>.<\/p>\n![\"The](\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/THECON1-2-300x182.jpg\")
The Consumer Trends Shaping Adult Beverage – a white paper by Ipsos and IWSR for AB InBev<\/p><\/div>\n
Hard Rock Cafe and Coca-Cola\u00ae launched the \u2018Hard Rock Rising Music Competition\u2019 for emerging artists<\/strong><\/h3>\nHard Rock Cafe<\/a> and Coca\u2011Cola<\/a> recently launched Hard Rock Rising. The music competition spans 34 countries and 64 Hard Rock Cafes, giving emerging artists a career\u2011launching stage. For more than five decades, breakthrough artists and legends have taken the stage at Hard Rock Cafes. Coca\u2011Cola has built a global platform for musicians through Coke Studio L.A. Live<\/a>. Now, the two brands are joining forces to help singer\u2011songwriters, bands and DJs launch their careers.<\/p>\nHard Rock Rising unfolds as a series of performances at participating Cafes. Local fan votes advance artists round by round. The Coke Studio team then selects one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando and more. Artist submissions<\/a> are open now through August 18, with live competition rounds running September 2, 9, 16 and 23. The global winner will be announced October 5. More details in their press release<\/a>.<\/p>\nHotel Marktstad and Slot Hotel Schagen become part of Fletcher Hotels as of September 1<\/strong><\/h3>\nFletcher Hotels<\/a> continues its growth ambitions with the acquisition of Hotel Marktstad and Slot Hotel Schagen. As of Tuesday, September 1, both distinctive hotels in the heart of Schagen will be owned by Fletcher Hotels. This expansion aligns with Fletcher’s strategy to further strengthen its presence in attractive Dutch destinations. Both hotels have built a recognizable position in Schagen over the past years, welcoming both leisure and business guests. As of September 1, the hotels will continue under the names Fletcher Hotel-Restaurant Marktstad-Schagen and Fletcher Slothotel Schagen. More details can be found in their Dutch press release<\/a>.<\/p>\n![\"As](\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ASOFSE2-300x182.jpg\")
As of September 1 this will be Fletcher Slothotel Schagen<\/p><\/div>\n
Radisson Blu Hotel, Sinaia Cota 1400 brings alpine-inspired design to Romania\u2019s Bucegi Mountains<\/strong><\/h3>\nA 68-room five-star mountain hotel at Cota 1400 in the Bucegi Mountains is now open under the Radisson Blu brand<\/a>. Set within a historic building dating back to 1939, Radisson Blu Hotel, Sinaia Cota 1400<\/u><\/a> combines contemporary alpine hospitality, direct access to the cable car and ski slopes, and a premium wellness offering, bringing an internationally branded luxury hotel experience to one of Romania’s most iconic mountain destinations.<\/p>\nThe hotel brings together several distinctive experiences: panoramic mountain views, contemporary alpine dining, direct access to year-round outdoor activities, and FOR\u00caT KITSUNE Spa & Wellness, creating a destination designed for leisure escapes, wellness retreats and corporate events in every season. More details in their press release<\/a>.<\/p>\n![\"Radisson](\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/RADISS1-5-300x182.jpg\")
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A Croque Monsieur XXL by the Charcuterie Arnaud Nicolas in Paris <\/strong><\/h3>\nSpotted on the Instagram account of Meilleur Ouvrier de France en Charcuterie Arnaud Nicolas in Paris<\/a>: a Croque Monsieur XXL made with pain de mie! We love the idea, which you can easily recreate with our Dutch toasted sandwiches (tosti\u2019s). Check out the images in the reel below or find out their locations on their website<\/a>.<\/p>\n\n\n <\/p>\n
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The research identifies key trends shaping the future of the category: Moderation; Experience Economy; Premium & Affordability; Flavors & Convenience and Trust & Familiarity. The findings also highlight the growing strength of beer and beyond beer categories, which now account for more than half of total alcohol servings globally, supported by consumer demand for convenience, affordability and flavor exploration. You can download the white paper here<\/a>.<\/p>\n The Consumer Trends Shaping Adult Beverage – a white paper by Ipsos and IWSR for AB InBev<\/p><\/div>\n Hard Rock Cafe<\/a> and Coca\u2011Cola<\/a> recently launched Hard Rock Rising. The music competition spans 34 countries and 64 Hard Rock Cafes, giving emerging artists a career\u2011launching stage. For more than five decades, breakthrough artists and legends have taken the stage at Hard Rock Cafes. Coca\u2011Cola has built a global platform for musicians through Coke Studio L.A. Live<\/a>. Now, the two brands are joining forces to help singer\u2011songwriters, bands and DJs launch their careers.<\/p>\n Hard Rock Rising unfolds as a series of performances at participating Cafes. Local fan votes advance artists round by round. The Coke Studio team then selects one grand prize winner who earns a recording session, $10,000, a performance at Hard Rock Orlando and more. Artist submissions<\/a> are open now through August 18, with live competition rounds running September 2, 9, 16 and 23. The global winner will be announced October 5. More details in their press release<\/a>.<\/p>\n Fletcher Hotels<\/a> continues its growth ambitions with the acquisition of Hotel Marktstad and Slot Hotel Schagen. As of Tuesday, September 1, both distinctive hotels in the heart of Schagen will be owned by Fletcher Hotels. This expansion aligns with Fletcher’s strategy to further strengthen its presence in attractive Dutch destinations. Both hotels have built a recognizable position in Schagen over the past years, welcoming both leisure and business guests. As of September 1, the hotels will continue under the names Fletcher Hotel-Restaurant Marktstad-Schagen and Fletcher Slothotel Schagen. More details can be found in their Dutch press release<\/a>.<\/p>\n As of September 1 this will be Fletcher Slothotel Schagen<\/p><\/div>\n A 68-room five-star mountain hotel at Cota 1400 in the Bucegi Mountains is now open under the Radisson Blu brand<\/a>. Set within a historic building dating back to 1939, Radisson Blu Hotel, Sinaia Cota 1400<\/u><\/a> combines contemporary alpine hospitality, direct access to the cable car and ski slopes, and a premium wellness offering, bringing an internationally branded luxury hotel experience to one of Romania’s most iconic mountain destinations.<\/p>\n The hotel brings together several distinctive experiences: panoramic mountain views, contemporary alpine dining, direct access to year-round outdoor activities, and FOR\u00caT KITSUNE Spa & Wellness, creating a destination designed for leisure escapes, wellness retreats and corporate events in every season. More details in their press release<\/a>.<\/p>\n Spotted on the Instagram account of Meilleur Ouvrier de France en Charcuterie Arnaud Nicolas in Paris<\/a>: a Croque Monsieur XXL made with pain de mie! We love the idea, which you can easily recreate with our Dutch toasted sandwiches (tosti\u2019s). Check out the images in the reel below or find out their locations on their website<\/a>.<\/p>\n <\/p>\nHard Rock Cafe and Coca-Cola\u00ae launched the \u2018Hard Rock Rising Music Competition\u2019 for emerging artists<\/strong><\/h3>\n
Hotel Marktstad and Slot Hotel Schagen become part of Fletcher Hotels as of September 1<\/strong><\/h3>\n
Radisson Blu Hotel, Sinaia Cota 1400 brings alpine-inspired design to Romania\u2019s Bucegi Mountains<\/strong><\/h3>\n
<\/p>\nA Croque Monsieur XXL by the Charcuterie Arnaud Nicolas in Paris <\/strong><\/h3>\n
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