{"id":93285,"date":"2026-07-20T15:06:08","date_gmt":"2026-07-20T13:06:08","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=93285"},"modified":"2026-07-20T15:06:08","modified_gmt":"2026-07-20T13:06:08","slug":"which-cafe-will-win-the-title-the-favorite-hertog-jan-cafe-of-the-netherlands","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/which-cafe-will-win-the-title-the-favorite-hertog-jan-cafe-of-the-netherlands\/","title":{"rendered":"Which caf\u00e9 will win the title ‘The Favorite Hertog Jan Caf\u00e9 of the Netherlands’?"},"content":{"rendered":"

Brewer AB InBev celebrates the Dutch caf\u00e9 as society’s second living room with new nationwide competition. Starting today, hundreds of pubs across the country will compete for the coveted title ‘The Favorite Hertog Jan Caf\u00e9 of the Netherlands’. Beer brewer AB InBev is launching a large-scale, national competition under the motto ‘Out of love for caf\u00e9s’. The goal is to draw attention to the social value of the caf\u00e9, which for many Dutch people serves as a second living room. From July 20 through August 30, beer lovers and regular visitors can vote daily for their favorite (local) pub.<\/p>\n

2 minutes read<\/p>\n

<\/p>\n

The prize for the winner of ‘The Favorite Hertog Jan Caf\u00e9 of the Netherlands’ is\u2026<\/strong><\/h3>\n

The winner, to be announced on September 28, will not only get to call themselves ‘The Favorite Hertog Jan<\/a> Caf\u00e9 of the Netherlands’, but will also win a makeover budget of \u20ac10,000 and officially join the Hertog Jan Society.*<\/p>\n

*The Hertog Jan Society is an exclusive society that serves as a quality mark for top caf\u00e9s that excel in premium service, craftsmanship, and passion for beer. As such, the Society guarantees the place to drink the perfect Hertog Jan. Currently, 27 caf\u00e9s in the Netherlands are affiliated with the Society.<\/em><\/p>\n

Caf\u00e9 as cultural heritage<\/strong><\/h3>\n

AB InBev is launching the nationwide competition in honour of the Dutch caf\u00e9. Although the number of pubs and clubs in the Netherlands has declined rapidly in recent years, caf\u00e9s hold great social value on social, cultural, and economic levels. Caf\u00e9s are indispensable places where neighborhood residents come together and celebrate important moments, and they also provide valuable employment.<\/p>\n

Earlier this year, the traditional “brown caf\u00e9” was even officially added to the Inventory of Intangible Cultural Heritage of the Netherlands. With this competition, AB InBev is actively investing in the preservation and future of the sector.<\/p>\n

Jasper Kessels, General Manager of AB InBev Netherlands<\/a>, explains: “With this competition, we’re putting the spotlight on rich Dutch caf\u00e9 culture and the dedication of entrepreneurs across the country. The caf\u00e9 is where our beer truly comes to life, and just as in our brewery, every day here is worked with pure love, passion, and craftsmanship. Around the world, caf\u00e9s function as a second living room; they are places where people come together, raise a glass, strengthen friendships, and celebrate life. To protect this culture and honour the entrepreneurs who put their heart and soul into it day after day, we hope as many guests as possible will vote for their favorite Hertog Jan Caf\u00e9.”<\/p>\n

Quality and craftsmanship<\/strong><\/h3>\n

The participating caf\u00e9s are located throughout the Netherlands. Public voting runs from July 20 through August 30. Caf\u00e9 enthusiasts can vote for their favorite caf\u00e9 online or via QR codes. The ten establishments with the most votes will qualify directly for the final, along with two wildcards for the caf\u00e9s that make the strongest final push in the last two weeks of the voting period.<\/p>\n

Then, from August 31 through September 28, the audit and jury visit phase begins. The twelve finalists will submit their motivation to secure a spot in the top 5, after which a mystery visitor will assess the caf\u00e9s on hospitality, brand experience, and the perfectly poured beer. The eventual winner will be chosen from the top 3 on Monday, September 28, by a professional jury, including a delegation featuring master brewer Micha Peute himself and a representative of the Society.<\/p>\n

Votes can be cast starting July 20 here<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Brewer AB InBev celebrates the Dutch caf\u00e9 as society’s second living room with new nationwide competition. Starting today, hundreds of pubs across the country will read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111,81,124,115,80,109,123],"tags":[],"class_list":["post-93285","post","type-post","status-publish","format-standard","hentry","category-drinking","category-drinks-sector","category-p-en","category-pop-up-main-2","category-sector-2","category-trends-2","category-promotion"],"acf":[],"yoast_head":"\nWhich caf\u00e9 will win the title 'The Favorite Hertog Jan Caf\u00e9 of the Netherlands'? | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Brewer AB InBev celebrates the Dutch caf\u00e9 with a competition: Which caf\u00e9 will be 'The Favorite Hertog Jan Caf\u00e9 of the Netherlands'?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/which-cafe-will-win-the-title-the-favorite-hertog-jan-cafe-of-the-netherlands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which caf\u00e9 will win the title 'The Favorite Hertog Jan Caf\u00e9 of the Netherlands'? 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