{"id":92975,"date":"2026-06-16T14:49:49","date_gmt":"2026-06-16T12:49:49","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=92975"},"modified":"2026-06-16T14:49:49","modified_gmt":"2026-06-16T12:49:49","slug":"vyvo-launches-new-category-of-clean-functional-drinks-no-sugar-no-sweeteners-just-focus","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/vyvo-launches-new-category-of-clean-functional-drinks-no-sugar-no-sweeteners-just-focus\/","title":{"rendered":"VYVO launches new category of \u2018Clean Functional Drinks\u2019 | No sugar, no sweeteners, just focus"},"content":{"rendered":"

Consumers increasingly want the benefits of functional beverages, but they are becoming more critical about what goes into them. In a market filled with sugar and artificial additives, demand is growing for an effective alternative that supports wellbeing and mental sharpness without unnecessary ingredients. Amsterdam-based VYVO is responding to this trend with a functional soft drink that is free from both sugar and sweeteners, yet designed to give your day a healthy boost.<\/p>\n

2 minutes read<\/p>\n

<\/p>\n

VYVO is available in three flavours…<\/strong><\/h3>\n

VYVO<\/a>, derived from the Latin phrase meaning \u201cI live,\u201d is available in raspberry, apple-lime, and mango-passionfruit flavours. The drink has already appeared on the riders of well-known DJs at festivals such as DGTL<\/a> and has been featured at events including the NOCKNOCK Art Fair<\/a>.<\/p>\n

The back label of your can is your front label<\/strong><\/p>\n

Founders Scott Ammerlaan<\/a> and Sebastiaan Roebroek<\/a> noticed growing demand for soft drinks that offer genuine functional benefits, but felt that a truly clean alternative was missing. Many products contain artificial ingredients, sugars, or other unnecessary additives. Together with an Amsterdam-based food technologist, they therefore developed a new category: clean functional drinks. Functional soft drinks with a transparent label and no unnecessary ingredients.<\/p>\n

\"VYVO

VYVO founders – Scott Ammerlaan and Sebastiaan Roebroek<\/p><\/div>\n

“The new generation is incredibly health-conscious,” says Ammerlaan. “Nowadays, everyone turns the can around and reads the ingredient list before buying something. We often say: your back label is your front label. That\u2019s where our opportunity lies. People are looking for a healthy and tasty alternative to their daily soft drink or coffee, but without the sugar or caffeine crash.”<\/p>\n

Only 3 calories per 100 ml<\/strong><\/h3>\n

While many sugar-free beverages rely on (artificial) sweeteners for their flavour, VYVO<\/a> has consciously chosen a different approach. Its taste comes from real fruit and natural flavourings, resulting in just 3 calories per 100 ml. The formula combines natural caffeine from guarana and green tea extract with vitamins and electrolytes that support alertness, focus, and mental balance.<\/p>\n

From festival backstage to high-end wellness<\/strong><\/h3>\n

Although the brand only launched in early 2026, VYVO has quickly developed into a notable player within the lifestyle, wellness, and creative sectors. The drink has appeared on artist riders at festivals such as DGTL, was present at events including ADE Golf and the NOCKNOCK Art Fair, and has become a familiar sight at launch parties, store openings, and running clubs. The brand is also gaining traction within the sports and wellness market through partnerships with locations such as Renessence <\/a>and Clubsportive<\/a>.<\/p>\n

VYVO is now available and expanding<\/strong><\/h3>\n

In addition, VYVO is available through their webshop<\/a> and at Landmarkt<\/a>. Distribution will expand further in July through Crisp<\/a> and in August through STACH<\/a>. VYVO has already expanded its range with the popular mango-passionfruit and apple-lime flavours. The team is also developing new variants focused on hydration and focus, further expanding the brand\u2019s vision for clean functional drinks.<\/p>\n

VYVO is an Amsterdam-based startup founded in 2025 by Scott Ammerlaan and Sebastiaan Roebroek. The company develops 100% clean functional drinks, with its name derived from the Latin phrase meaning \u201cI live.\u201d The team operates from an office on Amsterdam\u2019s Keizersgracht.<\/p>\n

\"VYVO

VYVO launches a new category ‘clean functional drinks’\u00a0<\/p><\/div>\n

We have previously written about similar initiatives in healthy drinks, including those from Beet Great<\/a>\u00a0and Kumasi Drinks<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Consumers increasingly want the benefits of functional beverages, but they are becoming more critical about what goes into them. In a market filled with sugar read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[111,81,98,105,124,89,80,114,109,120,123],"tags":[],"class_list":["post-92975","post","type-post","status-publish","format-standard","hentry","category-drinking","category-drinks-sector","category-hotel-sector","category-leisure-sector-2","category-p-en","category-restaurant-sector","category-sector-2","category-sustainability","category-trends-2","category-product-2","category-promotion"],"acf":[],"yoast_head":"\nVYVO launches new category of \u2018Clean Functional Drinks\u2019 | No sugar, no sweeteners, just focus | horecatrends.com<\/title>\n<meta name=\"description\" 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