{"id":92958,"date":"2026-06-16T13:41:16","date_gmt":"2026-06-16T11:41:16","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=92958"},"modified":"2026-06-16T13:41:34","modified_gmt":"2026-06-16T11:41:34","slug":"trends-we-spotted-week-24-2026","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2026\/","title":{"rendered":"Trends we spotted | Week 24"},"content":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n<ul>\n<li><span style=\"color: #f28f00;\"><strong><em>McDonald&#8217;s Netherlands<\/em><\/strong><\/span><em> is organizing an introductory session on June 30 for entrepreneurs who have a serious interest in running their own McDonald&#8217;s restaurant.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Vault Bar<\/em><\/strong><\/span><em>, the renowned cocktail bar located within <span style=\"color: #f28f00;\"><strong>Waldorf Astoria Amsterdam<\/strong><\/span>, has been named one of the <span style=\"color: #f28f00;\"><strong>Best Hotel Bars for 2026<\/strong><\/span> by the prestigious Forbes Travel Guide.<\/em><\/li>\n<li><em>The iconic New York restaurant Dante has opened a permanent restaurant and bar at Claridge\u2019s hotel. <span style=\"color: #f28f00;\"><strong>Dante Mayfair<\/strong><\/span> has officially made the transition from pop-up concept to permanent London venue.<\/em><\/li>\n<li><em>A fun idea: a date night at the zoo! Through July 24, adults can enjoy <span style=\"color: #f28f00;\"><strong>Zoo Nights at London Zoo<\/strong><\/span>. Could this be an inspiring concept for other zoos?<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>La Marzocco has unveiled the Azteca<\/em><\/strong><\/span><em>, a unique espresso machine inspired by the iconic Estadio Azteca in Mexico City.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>Alcohol-free beer is gaining ground in sports canteens<\/em><\/strong><\/span><em>, according to Heineken Netherlands.<\/em><\/li>\n<li><span style=\"color: #f28f00;\"><strong><em>The Manor Hotel in Amsterdam<\/em><\/strong><\/span><em> East has officially reopened its doors as part of the exclusive Leonardo Limited Edition collection.<\/em><\/li>\n<li><em>Since June 11, the Dutch hospitality industry has been fully embracing the World Cup. A great example is <span style=\"color: #f28f00;\"><strong>Villa Kakelbont in Rotterdam<\/strong><\/span>.<\/em><\/li>\n<li><em>To further promote the <span style=\"color: #f28f00;\"><strong>OneUnit message<\/strong><\/span>, SpiritsNL will organize a nationwide roadshow in 2026, visiting eight major Dutch cities. OneUnit cocktails and mixed drinks contain one standard serving of alcohol.<\/em><\/li>\n<\/ul>\n<p>Enjoy reading!<\/p>\n<p><!--more--><\/p>\n<h3><a href=\"https:\/\/www.mcdonalds.com\/nl\/nl-nl\/franchising.html\" target=\"_blank\" rel=\"noopener\"><strong>McDonald\u2019s Netherlands is looking for new franchisees<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/mcdonaldsnl\/\" target=\"_blank\" rel=\"noopener\">McDonald\u2019s Netherlands<\/a> is hosting an introductory morning on Tuesday, June 30, for entrepreneurs who are seriously interested in running their own McDonald\u2019s restaurant. The event will take place at McDonald\u2019s Restaurant Zwolle \u2013 De Lichtmis A28, where attendees will get a behind-the-scenes look at the business. Potential candidates will learn all about local entrepreneurship, the strength of the McDonald\u2019s brand, and the company\u2019s franchise model. Franchise Director Jos van Kempen and franchisee Sjoerd-Jan Feenstra will share insights into what it means to become a McDonald\u2019s franchise owner and their experiences within the system. Registration is available via the link in the title. For more information, watch the video below.<\/p>\n<h3><a href=\"https:\/\/www.instagram.com\/p\/DZaUo0nCgOK\/\" target=\"_blank\" rel=\"noopener\"><strong>Vault Bar within Waldorf Astoria Amsterdam receives hotel star bars award from Forbes Travel Guide<\/strong><\/a><\/h3>\n<p>Vault Bar, the acclaimed cocktail destination located within <a href=\"https:\/\/www.instagram.com\/waldorfamsterdam\/\" target=\"_blank\" rel=\"noopener\">Waldorf Astoria Amsterdam<\/a>, has been recognized by the prestigious <a href=\"https:\/\/www.forbes.com\/sites\/forbestravelguide\/2026\/06\/09\/forbes-travel-guides-best-hotel-bars-for-2026\/\" target=\"_blank\" rel=\"noopener\">Forbes Travel Guide<\/a> as one of the Best Hotel Bars For 2026. Vault Bar is the only bar in the Netherlands to receive the Hotel Star Bars award from Forbes Travel Guide. Only 39 bars worldwide, spread across 16 different countries, were bestowed with this honour. Known for its inventive cocktail creations, Vault Bar has established itself as one of Amsterdam&#8217;s premier cocktail destinations, welcoming both hotel guests and locals. Check out their Instagram post about being one of the Best Hotel Bars 2026, in the title.<\/p>\n<h3><a href=\"https:\/\/www.maybourne.com\/en\/hotels\/claridges\/restaurants-bars\/dante-mayfair\" target=\"_blank\" rel=\"noopener\"><strong>From Manhattan to Mayfair | Dante Mayfair has opened at Claridge\u2019s as permanent restaurant<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/dantenewyorkcity\/\" target=\"_blank\" rel=\"noopener\">New York institution Dante <\/a>has opened a permanent restaurant and bar at the <a href=\"https:\/\/www.instagram.com\/claridgeshotel\" target=\"_blank\" rel=\"noopener\">Claridge\u2019s hotel.<\/a> Dante Mayfair, operated by legendary husband-and-wife restaurateurs Linden Pride and Nathalie Hudson, brings the vibrant spirit of downtown Manhattan to the heart of Mayfair, serving its award winning, signature cocktails and beloved New York Italian-inspired menu. At the centre of the Dante Mayfair menu lie classic, time-honoured American favourites like: Shrimp Cocktail; Iceberg Wedge Salad; New York Kale Caesar; Dante\u2019s Smash Burger served on a silver tray and the Chicken alla Diavola with green goddess dressing. Theatrical tableside dishes include Lobster Linguine served alongside grilled half lobster and a Rib Eye on the bone with homemade accompaniments. Check their menu in the link in the title.<\/p>\n<div id=\"attachment_92936\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92936\" class=\"size-medium wp-image-92936\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/DANTEM2-300x182.jpg\" alt=\"Dante Mayfair has opened at Claridge\u2019s as permanent restaurant\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/DANTEM2-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/DANTEM2-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/DANTEM2-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/DANTEM2-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/DANTEM2.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-92936\" class=\"wp-caption-text\">Dante Mayfair has opened at Claridge\u2019s as permanent restaurant<\/p><\/div>\n<h3><a href=\"https:\/\/www.londonzoo.org\/plan-your-visit\/events\/zoo-nights\" target=\"_blank\" rel=\"noopener\"><strong>Zoo Nights are back at the London Zoo this summer<\/strong><\/a><\/h3>\n<p>We love the idea of a data night at the zoo! Tickets for Zoo Night at the <a href=\"https:\/\/www.instagram.com\/zsllondonzoo\/\" target=\"_blank\" rel=\"noopener\">London Zoo<\/a> are available in the link in the title. Sunset-soaked evenings at London Zoo every Friday from now until 24<sup>th<\/sup> of July. There are no children allowed, just you, your date\/buddies and over 8,500 animals, street food, pop-up watering holes, live musicians, and a dedicated cocktail garden. Inspiration for other zoo\u2019s?<\/p>\n<h3><a href=\"https:\/\/www.lamarzocco.com\/it\/en\/la-marzocco-unveils-a-one-of-a-kind-kb90-inspired-by-mexicos-football-temple-estadio-azteca\/\" target=\"_blank\" rel=\"noopener\"><strong>La Marzocco unveils espresso machine inspired by Mexico\u2019s football stadium<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/lamarzocco\/\" target=\"_blank\" rel=\"noopener\">La Marzocco<\/a> has unveiled the Azteca, a one-of-a-kind espresso machine inspired by Mexico City\u2019s iconic Estadio Azteca. Crafted to celebrate Mexican football culture, its hand-finished copper body shines like a trophy, while pillar-inspired details echo the stadium\u2019s architecture. The Azteca will serve coffee this summer at <a href=\"https:\/\/www.instagram.com\/bunamx\/\" target=\"_blank\" rel=\"noopener\">BUNA\u2019s caf\u00e9<\/a> Mexico City.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DZaG17FInGI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Dit bericht op Instagram bekijken<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DZaG17FInGI\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Een bericht dat is gedeeld door @lamarzocco<\/a><\/p>\n<\/div>\n<\/blockquote>\n<h3><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><a href=\"https:\/\/www.leonardo-hotels.nl\/amsterdam\/the-manor-amsterdam\" target=\"_blank\" rel=\"noopener\"><strong>The reopening of an icon, The Manor Hotel Amsterdam<\/strong><\/a><\/h3>\n<p>The Manor Hotel in Amsterdam East has officially reopened as part of the exclusive Leonardo Limited Edition collection. The landmark property on Linnaeusstraat, formerly known as the Burgerziekenhuis and Buitengasthuis, is entering a new chapter while honouring its rich history. With the renowned PepeNero restaurant now under the same roof, The Manor Hotel has evolved into a vibrant destination where locals and travellers come together to enjoy design, heritage, and authentic Italian cuisine. Leonardo Limited Edition is a premium collection by <a href=\"https:\/\/www.instagram.com\/leonardohotels\/\" target=\"_blank\" rel=\"noopener\">Leonardo Hotel Group<\/a>, featuring distinctive hotels celebrated for their unique character, rich heritage, and unmistakable style.<\/p>\n<h3><a href=\"https:\/\/nieuws.heinekennederland.nl\/press\/alcoholvrij-bier-groeit-verder-op-sportclubs-in-nederland\" target=\"_blank\" rel=\"noopener\"><strong>Alcohol-free beer gains ground in sports canteens in the Netherlands<\/strong><\/a><\/h3>\n<p><a href=\"https:\/\/www.instagram.com\/heinekennl\" target=\"_blank\" rel=\"noopener\">Heineken Nederland<\/a> reports that alcohol-free beer is becoming increasingly popular across the sports sector. From football clubs to tennis associations, athletes and visitors are choosing 0.0 more often. This season, the share of alcohol-free beer in sports canteens grew by 9% compared to last year. Smaller sports clubs are leading the trend, showing both the highest share and fastest growth. Increased visibility and a wider range of options are helping to drive demand. Today, more than a quarter of all 0.0 draught beer is consumed at sports clubs, while 20% of clubs now offer alcohol-free beer on tap.<\/p>\n<div id=\"attachment_92956\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92956\" class=\"size-medium wp-image-92956\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/ALCOHO1-1-300x182.jpg\" alt=\"Alcoholvrij bier wint terrein in sportkantines in Nederland aldus Heineken Nederland\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ALCOHO1-1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ALCOHO1-1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ALCOHO1-1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ALCOHO1-1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ALCOHO1-1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-92956\" class=\"wp-caption-text\">Alcoholvrij bier wint terrein in sportkantines in Nederland aldus Heineken Nederland<\/p><\/div>\n<h3><a href=\"https:\/\/cafevillakakelbont.nl\/cafe-villa-kakelbont-oranje-kijken-rotterdam-centrum\/\" target=\"_blank\" rel=\"noopener\"><strong>Villa Kakelbont becomes Rotterdam\u2019s home of the World Cup<\/strong><\/a><\/h3>\n<p>From June 11, <a href=\"https:\/\/www.instagram.com\/villakakelbontrotterdam\/\" target=\"_blank\" rel=\"noopener\">Villa Kakelbont<\/a> in Rotterdam will be dedicated entirely to the World Cup. While many bars focus mainly on matches involving the Dutch national team, Villa Kakelbont will show the entire tournament live, from the group stage through to the final. All matches taking place during opening hours will be broadcast with sound across multiple large screens. Expect a lively football atmosphere, cold beers, and passionate fans cheering on their favorite teams.<\/p>\n<h3><a href=\"https:\/\/spiritsnl.nl\/themas\/verantwoord-drinken\/oneunit\/\" target=\"_blank\" rel=\"noopener\"><strong>Greater transparency on alcohol content in cocktails with OneUnit initiative<\/strong><\/a><\/h3>\n<p>With the growing focus on mindful consumption, <a href=\"https:\/\/www.linkedin.com\/company\/spiritsnl?originalSubdomain=nl\" target=\"_blank\" rel=\"noopener\">SpiritsNL<\/a> is working with the hospitality sector to increase transparency around alcohol levels in cocktails and mixed drinks. Through OneUnit cocktails and mixed drinks, venues can promote responsible drinking without compromising on quality or experience.<\/p>\n<p>Guests benefit from greater clarity, consistency, and control over what they are consuming. To further introduce the OneUnit concept, SpiritsNL will host a nationwide roadshow across eight major cities in spring and summer 2026.<\/p>\n<div id=\"attachment_92944\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92944\" class=\"size-medium wp-image-92944\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/ONEUNI1-300x182.jpg\" alt=\"OneUnit - Duidelijkheid over de hoeveelheid alcohol in je cocktail, op de kaart \u00e9n in het glas \" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ONEUNI1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ONEUNI1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ONEUNI1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ONEUNI1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/ONEUNI1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-92944\" class=\"wp-caption-text\">OneUnit &#8211; Clear information about the amount of alcohol in your cocktail, both on the menu and in the glass<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/trends-we-spotted-week-24-2026\/\"> read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[104,116,111,81,110,85,113,98,105,124,89,80,118,109,120,121,123],"tags":[],"class_list":["post-92958","post","type-post","status-publish","format-standard","hentry","category-catering-sector-2","category-co-creation","category-drinking","category-drinks-sector","category-eating","category-fast-food-sector","category-hospitality","category-hotel-sector","category-leisure-sector-2","category-p-en","category-restaurant-sector","category-sector-2","category-tech","category-trends-2","category-product-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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