{"id":92353,"date":"2026-04-17T14:03:36","date_gmt":"2026-04-17T12:03:36","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=92353"},"modified":"2026-04-17T14:42:42","modified_gmt":"2026-04-17T12:42:42","slug":"claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/","title":{"rendered":"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair"},"content":{"rendered":"<p>This May, the Claridge&#8217;s hotel partners with The Newt in Somerset, one of the UK\u2019s leading country estates, bringing a taste of the countryside to London following its involvement in the RHS Chelsea Flower Show. Running from 18 to 31 May 2026, the two-week collaboration celebrates the best of town and country through installations, menus, and exclusive guest experiences under the name: Claridge\u2019s X The Newt in Somerset.<\/p>\n<p>2 minutes read<\/p>\n<p><!--more--><\/p>\n<h3><strong>A six-metre sculptural installation in Claridge\u2019s Art Deco lobby<\/strong><\/h3>\n<p>At the heart of the partnership is \u2018A Farm in Mayfair\u2019, a six-metre sculptural installation in <a href=\"https:\/\/www.instagram.com\/claridgeshotel\" target=\"_blank\" rel=\"noopener\">Claridge\u2019s<\/a> iconic Art Deco lobby. Curated by <a href=\"https:\/\/www.instagram.com\/thenewtinsomerset\/\" target=\"_blank\" rel=\"noopener\">The Newt\u2019s team<\/a> and crafted by British artisans from woven willow by British artisans, the piece features animals including water buffalo, cattle, a stag, and chickens ascending skyward, symbolising rural life. At its peak sits a single egg, representing renewal and the cycles of farming and nature. Additional willow sculptures will appear at the hotel entrance and in The Foyer.<\/p>\n<p>Guests can also enjoy a playful \u2018hallway of apples\u2019, where fragrant Granny Smiths, accented with touches of gold, are available for all to sample, subtly reflecting the shared sense of luxury between both brands.<\/p>\n<p>Menus at Claridge\u2019s will showcase ingredients from The Newt\u2019s estate, including heritage tomatoes, buffalo mozzarella from its creamery, and estate-reared beef and lamb. Seasonal rhubarb, strawberries, and apples bring a distinct taste of Somerset to London. The bar will serve The Newt\u2019s cyder, and a limited-edition tote bag will be available in-store and online.<\/p>\n<div id=\"attachment_92333\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92333\" class=\"size-medium wp-image-92333\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/CLARID2-1-300x182.jpg\" alt=\"Claridge\u2019s X The Newt in Somerset - Rural charm meets Art Deco elegance in Mayfair 2\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CLARID2-1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CLARID2-1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CLARID2-1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CLARID2-1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CLARID2-1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-92333\" class=\"wp-caption-text\">Claridge\u2019s X The Newt in Somerset &#8211; Rural charm meets Art Deco elegance in Mayfair 2<\/p><\/div>\n<h3><strong>A special Claridge\u2019s X The Newt stay<\/strong><\/h3>\n<p>A special Claridge\u2019s X The Newt Stay package includes an overnight stay, breakfast, a three-course dinner in The Foyer, and curated gifts from The Newt. This collaboration highlights a shared commitment to craftsmanship, hospitality, and a strong sense of place, bringing the spirit of Somerset to the heart of Mayfair. Check out the offer <a href=\"https:\/\/www.maybourne.com\/en\/hotels\/claridges\/claridges-x-the-newt\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><em>We regularly share inspiration from <a href=\"https:\/\/www.horecatrends.com\/en\/?s=Claridge%27s&amp;x=0&amp;y=0\" target=\"_blank\" rel=\"noopener\">Claridge\u2019s<\/a>!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This May, the Claridge&#8217;s hotel partners with The Newt in Somerset, one of the UK\u2019s leading country estates, bringing a taste of the countryside to <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/\"> read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116,111,110,113,98,105,124,115,89,80,114,109,121,123],"tags":[],"class_list":["post-92353","post","type-post","status-publish","format-standard","hentry","category-co-creation","category-drinking","category-eating","category-hospitality","category-hotel-sector","category-leisure-sector-2","category-p-en","category-pop-up-main-2","category-restaurant-sector","category-sector-2","category-sustainability","category-trends-2","category-place","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Running from 18 to 31 May 2026, Claridge\u2019s X The Newt in Somerset, bringing rural charm to the Art Deco elegance of the hotel in Mayfair.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Running from 18 to 31 May 2026, Claridge\u2019s X The Newt in Somerset, bringing rural charm to the Art Deco elegance of the hotel in Mayfair.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T12:03:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T12:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CLARID2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stagiaire Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stagiaire Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/\",\"name\":\"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/CLARID2-1-300x182.jpg\",\"datePublished\":\"2026-04-17T12:03:36+00:00\",\"dateModified\":\"2026-04-17T12:42:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b\"},\"description\":\"Running from 18 to 31 May 2026, Claridge\u2019s X The Newt in Somerset, bringing rural charm to the Art Deco elegance of the hotel in Mayfair.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#primaryimage\",\"url\":\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/CLARID2-1-300x182.jpg\",\"contentUrl\":\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/CLARID2-1-300x182.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen &amp; Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b\",\"name\":\"Stagiaire Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g\",\"caption\":\"Stagiaire Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair | horecatrends.com","description":"Running from 18 to 31 May 2026, Claridge\u2019s X The Newt in Somerset, bringing rural charm to the Art Deco elegance of the hotel in Mayfair.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/","og_locale":"en_US","og_type":"article","og_title":"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair | horecatrends.com","og_description":"Running from 18 to 31 May 2026, Claridge\u2019s X The Newt in Somerset, bringing rural charm to the Art Deco elegance of the hotel in Mayfair.","og_url":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/","og_site_name":"horecatrends.com","article_published_time":"2026-04-17T12:03:36+00:00","article_modified_time":"2026-04-17T12:42:42+00:00","og_image":[{"width":710,"height":430,"url":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/CLARID2-1.jpg","type":"image\/jpeg"}],"author":"Stagiaire Spronsen","twitter_misc":{"Written by":"Stagiaire Spronsen","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/","url":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/","name":"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#primaryimage"},"image":{"@id":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/CLARID2-1-300x182.jpg","datePublished":"2026-04-17T12:03:36+00:00","dateModified":"2026-04-17T12:42:42+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b"},"description":"Running from 18 to 31 May 2026, Claridge\u2019s X The Newt in Somerset, bringing rural charm to the Art Deco elegance of the hotel in Mayfair.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#primaryimage","url":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/CLARID2-1-300x182.jpg","contentUrl":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/CLARID2-1-300x182.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/claridges-x-the-newt-in-somerset-rural-charm-meets-art-deco-elegance-in-mayfair\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Claridge\u2019s X The Newt in Somerset | Rural charm meets Art Deco elegance in Mayfair"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen &amp; Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b","name":"Stagiaire Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g","caption":"Stagiaire Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/92353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=92353"}],"version-history":[{"count":4,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/92353\/revisions"}],"predecessor-version":[{"id":92362,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/92353\/revisions\/92362"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=92353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=92353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=92353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}