At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column \u2018Trends we spotted this week\u2019. With this week links to articles about:<\/p>\n
Enjoy reading!<\/p>\n
<\/p>\n
The Eberhardjes, heart-shaped butter biscuits from Amsterdam bearing the message \u201cTake good care of our city and of one another\u201d, are launching a limited-edition pack this month in collaboration with Schiphol. This initiative marks the 100th anniversary of the connection between the city of Amsterdam and the airport, since its takeover by the municipality in 1926.<\/p>\n
The pack will be handed out at Schiphol and given to business contacts. The packaging emphasises the idea that an airport is a place of connection, where people and stories come together. The idea came about after Schiphol noticed a video by the Eberhardjes; you can watch this video via the link in the title. We\u2019ve written about Eberhardjes before; read the articles<\/em> here<\/a>.<\/em><\/p>\n In April 2016, De Verspillingsfabriek<\/a> (which translates into The Waste Factory) opened its doors, an initiative by entrepreneur Bob Hutten aimed at combating food waste and social exclusion. Over the course of ten years, the factory has grown into an impactful production site where circularity, taste and social value come together. 2.5 million kilos of food waste are processed into over 15.6 million litres of products, such as soups made from tomatoes, mushrooms, onions and peppers, amongst others. In addition, the factory provides employment for people who face barriers to the labour market. With 25 employees, a total of 440,000 hours have been worked towards an inclusive and circular food chain, in which both raw materials and people are utilised to the full.<\/p>\n A ban on disposable plastic cups at events has been in force since 2024, but research by the \u2018Inspectie Leefomgeving & Transport\u2019 (Human Environment and Transport Inspectorate (ILT)<\/a> in 2025 shows that the sector is failing to comply. Only around 25% of festivals use reusable cups; the rest make use of exemptions in the law. Furthermore, the conditions for these exemptions are often not met, partly due to a lack of central coordination and cooperation within the supply chain. Around 350 million disposable cups are still used every year. The ILT describes the results as worrying and has announced stricter enforcement to make reusable cups the norm and reduce plastic use. The article in the link is in Dutch unfortunately!<\/p>\n From 14 to 17 April 2026, Interclean Amsterdam<\/a>, an international trade fair for the cleaning and hygiene sector, will take place at RAI Amsterdam. On 17 April, the event will conclude with Feel Good Friday, a themed day exploring the role of cleaning in the hospitality experience. Here, cleaning is seen not merely seen as a practical task or cost item, but as part of the overall guest experience. The day begins with philosopher and comedian Paul Smit, who will speak about human behaviour and decision-making, explaining why people do what they do and how you can influence this.<\/p>\n After Ireland stopped tracking pint prices 14 years ago, an AI engineer built a voice agent to rebuild the dataset. Over Paddy\u2019s weekend in 2026, a Northern Irish voice assistant named Rachel called more than 3,000 pubs across all 32 counties to ask the price of a pint of Guinness. Just over 1,000 pubs provided a price. The project produced what the creator calls the most complete current index of pint prices in Ireland. It is intended to improve transparency around pricing and offer a clearer picture of how the cost of a Guinness varies across the country. Read the full article in the link in the title.<\/p>\n KFC\u00ae drops their first single, \u2018Finger Lickin’ Machine\u2019<\/strong><\/a><\/p>\n KFC is dropping a new contender for the season’s hottest track, \u2018Finger Lickin’ Machine\u2019 – a real single, not just a catchy ad hook. Built to stream, replay and live on repeat, the track is designed to show up across social feeds and sound-on moments. It is rolling out across social and streaming platforms, including on Spotify.<\/p>\n At its core, “Finger Lickin’ Machine” taps into a familiar feeling: that moment when you open your food and realize you got more than you expected. That same energy shows up in KFC’s new Box Feasts, which debuted as part of the Value Feast menu. Box Feasts deliver chicken on chicken, with a craveable, complete meal in every box. Across the song and the spot, the Colonel doesn’t just introduce the meal, he steps into the music. The performance is brought to life by choreography from Rich + Tone Talauega. More details in their press release, link in the title or watch the reel below!<\/p>\n <\/p>\n <\/p>\n Een bericht gedeeld door KFC (@kfc)<\/a><\/p>\n<\/div>\n<\/blockquote>\nDe Verspillingsfabriek celebrates its 10th anniversary: from waste stream to impact-driven business<\/strong><\/a><\/h3>\n
Event sector in The Netherlands still makes extensive use of disposable plastic cups despite ban <\/strong><\/a><\/h3>\n
You only truly appreciate the value of cleaning in the hospitality industry when things go wrong<\/strong><\/a><\/h3>\n
AI voice agent calls 3,000 Irish pubs to rebuild Guinness price index<\/strong><\/a><\/h3>\n
\n