{"id":92181,"date":"2026-04-07T14:02:00","date_gmt":"2026-04-07T12:02:00","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=92181"},"modified":"2026-04-07T14:18:54","modified_gmt":"2026-04-07T12:18:54","slug":"mcdonalds-turkiye-introduces-archie-for-gamers","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/mcdonalds-turkiye-introduces-archie-for-gamers\/","title":{"rendered":"McDonald’s T\u00fcrkiye Introduces ‘Archie’ for gamers"},"content":{"rendered":"

McDonald’s continues to redefine user experience through practical solutions that adapt to the rhythm of everyday life. As digital lifestyles evolve, the rapid growth of home-based activities and gaming culture is leading brands to find new ways to engage with this world more closely. Inspired by this insight, McDonald’s T\u00fcrkiye has developed a creative solution targeting one of the most fundamental challenges. They offer a Pro Gamer Menu, the \u2018Archie\u2019 for Gamers device is designed to keep the character in motion, helping ensure an uninterrupted gaming experience.<\/p>\n

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A Pro Gamer Menu with an \u2018Archie\u2019 for Gamers<\/strong><\/h3>\n

In online gaming, even a brief meal break can lead to being kicked out of the game, interrupted missions, or disrupted in-game progress. Focusing on a challenge that gamers have long tried to overcome with their own workarounds, McDonald’s T\u00fcrkiye<\/a> introduces \u2018Archie\u2019 for Gamers, a device that enables gamers to enjoy both their meal and gameplay simultaneously. Designed by TBWA\\Istanbul<\/a>, a leading agency shaping the advertising and marketing landscape with its award-winning works, the campaign brings this idea to life through a distinctive brand experience.<\/p>\n

Available with the Pro Gamer Menu, Archie features a flexible design inspired by the brand’s iconic Golden Arches. It brings the controller’s analog sticks together, allowing the character to continue moving when the player is briefly away from the screen (AFK). Offered for a limited time exclusively through delivery orders, the Pro Gamer Menu includes a Big Mac\u00ae, medium fries, a medium Coke, and 8-piece onion rings.<\/p>\n

“Turning gamer insight into experience”<\/strong><\/h3>\n

\u00d6zde\u015f D\u00f6nen Artak, CMO of McDonald’s T\u00fcrkiye, commented on the campaign: “Being away from the screen during online gameplay – especially in high-intensity moments – can directly disrupt the flow of the game. That is why many players turn to different workarounds. We transformed this behaviour into a gamer insight and made Archie part of the McDonald’s experience by offering it as a gift to customers who order the Pro Gamer Menu.” Artak added that McDonald’s T\u00fcrkiye will continue to position the brand through creative, solution-oriented campaigns going forward.<\/p>\n

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Dit bericht op Instagram bekijken<\/div>\n<\/div>\n
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Een bericht gedeeld door McDonald’s Tu\u0308rkiye (@mcdonaldsturkiye)<\/a><\/p>\n<\/div>\n<\/blockquote>\n