{"id":92031,"date":"2026-03-26T12:09:52","date_gmt":"2026-03-26T11:09:52","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=92031"},"modified":"2026-03-26T12:22:43","modified_gmt":"2026-03-26T11:22:43","slug":"starbucks-launches-the-ube-spring-drinks-collection-across-european-stores","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/starbucks-launches-the-ube-spring-drinks-collection-across-european-stores\/","title":{"rendered":"Starbucks launches the \u2018Ube Spring Drinks\u2019-collection across European stores"},"content":{"rendered":"<p>Starbucks launches its \u2018Ube Spring Drinks\u2019-collection across European stores, featuring beverages inspired by the vibrant purple yam from the Philippines. From lattes and matcha to Frappuccinos\u00ae, the range combines the nutty sweetness of the yam with a striking purple color. By introducing the \u2018Ube Spring Drinks\u2019-collection, Starbucks brings a centuries-old culinary tradition to caf\u00e9 menus while tapping into growing interest in global flavors and seasonal innovations. The collection delivers a fresh taste experience and visually appealing drinks that perfectly capture the energy of spring and social media trends.<\/p>\n<p>2 minutes read<\/p>\n<p><!--more--><\/p>\n<h3><strong>Ube | From the Philippines to Europe<\/strong><\/h3>\n<p>Ube has long been used in Filipino desserts, cakes, and ice cream. <a href=\"https:\/\/www.starbucks.com\/\" target=\"_blank\" rel=\"noopener\">Starbucks <\/a>first introduced it in select US Starbucks Reserve stores last year and is now rolling it out across Europe. Drinks combine classic coffee bases with Ube Vanilla sauce and silky purple foam, creating a distinctive taste experience.<\/p>\n<h3><strong>\u2018Ube Spring Drinks\u2019-collection and variants<\/strong><\/h3>\n<p>Key offerings include the Ube Vanilla Velvet Latte, Iced Ube Vanilla Macchiato, and Ube Vanilla Velvet Matcha Latte. Frappuccino\u00ae versions complete the range. Each drink highlights both the flavour of ube and its vibrant purple hue, making the collection visually striking for spring.<\/p>\n<div id=\"attachment_92024\" style=\"width: 310px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-92024\" class=\"size-medium wp-image-92024\" src=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/STARBU2-1-300x182.jpg\" alt=\"Starbucks launches the \u2018Ube Spring Drinks\u2019-collection across European stores\" width=\"300\" height=\"182\" srcset=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/STARBU2-1-300x182.jpg 300w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/STARBU2-1-600x363.jpg 600w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/STARBU2-1-270x164.jpg 270w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/STARBU2-1-373x226.jpg 373w, https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/STARBU2-1.jpg 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-92024\" class=\"wp-caption-text\">Starbucks launches the \u2018Ube Spring Drinks\u2019-collection across European stores<\/p><\/div>\n<h3><strong>Why now?<\/strong><\/h3>\n<p>The launch reflects growing interest in global flavors and seasonal coffee innovations. Starbucks combines heritage with trend, offering consumers both a new taste profile and visually appealing presentation. Ube shows how caf\u00e9s integrate international ingredients into seasonal menus.<\/p>\n<p><em>We have written about <a href=\"https:\/\/www.horecatrends.com\/en\/ube-the-still-unknown-yam-sweet-potato-from-the-philippines\/\" target=\"_blank\" rel=\"noopener\">Ube <\/a>before in 2016!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starbucks launches its \u2018Ube Spring Drinks\u2019-collection across European stores, featuring beverages inspired by the vibrant purple yam from the Philippines. From lattes and matcha to <a class=\"readmore\" href=\"https:\/\/www.horecatrends.com\/en\/starbucks-launches-the-ube-spring-drinks-collection-across-european-stores\/\"> read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[81,85,109,111,124,80,120,123],"tags":[],"class_list":["post-92031","post","type-post","status-publish","format-standard","hentry","category-drinks-sector","category-fast-food-sector","category-trends-2","category-drinking","category-p-en","category-sector-2","category-product-2","category-promotion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks launches the \u2018Ube Spring Drinks\u2019-collection across European stores | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Discover the \u2018Ube Spring Drinks\u2019-collection: lattes, matcha, and Frappuccinos\u00ae featuring the vibrant purple yam. 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