{"id":91904,"date":"2026-03-13T15:55:13","date_gmt":"2026-03-13T14:55:13","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=91904"},"modified":"2026-03-13T15:55:13","modified_gmt":"2026-03-13T14:55:13","slug":"redefine-meat-launches-next-generation-plant-based-flank-steak","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/","title":{"rendered":"Redefine Meat launches next-generation plant-based Flank Steak"},"content":{"rendered":"

Redefine Meat, the pioneer of \u2018new-meat\u2019 \u2013 an emerging category of premium-quality, 100% plant-based products \u2013 today announces the next generation of its multi-award-winning Redefine Flank Steak, offering a richer, juicier and even more premium steak for meat lovers, vegetarians and vegans alike. The New-Flank is now available to both new customers and Redefine Meat\u2019s existing network of foodservice partners and retailers across Europe.<\/p>\n

2 minute read<\/p>\n

<\/p>\n

Plant-based, cholesterol-free and GMO-free<\/strong><\/h3>\n

The steak is rich in nutrients and contains 25 g of protein per 100 g. It also provides 4.4 g of fibre per 100 g and is low in saturated fat (0.9 g per 100 g, 66% less than a traditional beef steak). The product is completely cholesterol-free, plant-based, contains no animal products or by-products, and is GMO-free.<\/p>\n

\"Redefine

Redefine Flank Steak – Sophie Low<\/p><\/div>\n

A new generation following years of research and product optimisation<\/strong><\/h3>\n

Eshchar Ben-Shitrit<\/a>, CEO and Co-Founder at Redefine Meat comments: \u201cAs the pioneers of the plant-based steak category, we are proud to introduce the next-generation of our widely acclaimed Flank Steak: a product we believe will be the next category-defining primary protein source for consumers. Leveraging years of R&D, cutting-edge technology and market feedback, we have been continually optimising our ingredients, recipes and production processes to get even closer to the panacea of what meat eaters expect. Given the overwhelmingly positive feedback we\u2019ve received thus far from our chef and retail partners, we believe we have a truly differentiated product that will bring more chefs and consumers to the New-Meat era.\u201d<\/p>\n

The ASH restaurant chain welcomes the new version of Redefine Flank Steak<\/strong><\/h3>\n

Steven Sarwar<\/a>, CEO of The ASH Group, comments: “We are constantly on the lookout for products and partners that meet our highest quality standards and complement our portfolio in a meaningful way. Redefine Meat’s flank steak, which has been served in all our The ASH restaurants for four years, fits perfectly into this category. We are therefore delighted to be one of the first restaurant brands to serve our guests the new Redefine Flank, with an even juicier taste, meatier texture and improved recipe.”<\/p>\n

Recipes featuring Redefine Flank Steak can be found here<\/a>.<\/p>\n

Click here<\/a> for more inspiration on plant-based food.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Redefine Meat, the pioneer of \u2018new-meat\u2019 \u2013 an emerging category of premium-quality, 100% plant-based products \u2013 today announces the next generation of its multi-award-winning Redefine read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110,124,89,133,80,114,118,109,12,120],"tags":[],"class_list":["post-91904","post","type-post","status-publish","format-standard","hentry","category-eating","category-p-en","category-restaurant-sector","category-retail-sector-2","category-sector-2","category-sustainability","category-tech","category-trends-2","category-uncategorized-en","category-product-2"],"acf":[],"yoast_head":"\nRedefine Meat launches next-generation plant-based Flank Steak | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Redefine Meat launches a revamped plant-based flank steak with improved flavour, texture and nutritional profile.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redefine Meat launches next-generation plant-based Flank Steak | horecatrends.com\" \/>\n<meta property=\"og:description\" content=\"Redefine Meat launches a revamped plant-based flank steak with improved flavour, texture and nutritional profile.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/\" \/>\n<meta property=\"og:site_name\" content=\"horecatrends.com\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T14:55:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"710\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stagiaire Spronsen\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stagiaire Spronsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/\",\"url\":\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/\",\"name\":\"Redefine Meat launches next-generation plant-based Flank Steak | horecatrends.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.horecatrends.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2-300x182.jpg\",\"datePublished\":\"2026-03-13T14:55:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b\"},\"description\":\"Redefine Meat launches a revamped plant-based flank steak with improved flavour, texture and nutritional profile.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#primaryimage\",\"url\":\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2-300x182.jpg\",\"contentUrl\":\"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2-300x182.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horecatrends.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Redefine Meat launches next-generation plant-based Flank Steak\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horecatrends.com\/#website\",\"url\":\"https:\/\/www.horecatrends.com\/\",\"name\":\"horecatrends.com\",\"description\":\"Van Spronsen & Partners horeca-advies\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horecatrends.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b\",\"name\":\"Stagiaire Spronsen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g\",\"caption\":\"Stagiaire Spronsen\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Redefine Meat launches next-generation plant-based Flank Steak | horecatrends.com","description":"Redefine Meat launches a revamped plant-based flank steak with improved flavour, texture and nutritional profile.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/","og_locale":"en_US","og_type":"article","og_title":"Redefine Meat launches next-generation plant-based Flank Steak | horecatrends.com","og_description":"Redefine Meat launches a revamped plant-based flank steak with improved flavour, texture and nutritional profile.","og_url":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/","og_site_name":"horecatrends.com","article_published_time":"2026-03-13T14:55:13+00:00","og_image":[{"width":710,"height":430,"url":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2.jpg","type":"image\/jpeg"}],"author":"Stagiaire Spronsen","twitter_misc":{"Written by":"Stagiaire Spronsen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/","url":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/","name":"Redefine Meat launches next-generation plant-based Flank Steak | horecatrends.com","isPartOf":{"@id":"https:\/\/www.horecatrends.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#primaryimage"},"image":{"@id":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2-300x182.jpg","datePublished":"2026-03-13T14:55:13+00:00","author":{"@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b"},"description":"Redefine Meat launches a revamped plant-based flank steak with improved flavour, texture and nutritional profile.","breadcrumb":{"@id":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#primaryimage","url":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2-300x182.jpg","contentUrl":"https:\/\/www.horecatrends.com\/wordpress\/wp-content\/uploads\/\/Redefine-Meat-Plant-Based-meat-Sophie-Low-2-300x182.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.horecatrends.com\/en\/redefine-meat-launches-next-generation-plant-based-flank-steak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horecatrends.com\/en\/"},{"@type":"ListItem","position":2,"name":"Redefine Meat launches next-generation plant-based Flank Steak"}]},{"@type":"WebSite","@id":"https:\/\/www.horecatrends.com\/#website","url":"https:\/\/www.horecatrends.com\/","name":"horecatrends.com","description":"Van Spronsen & Partners horeca-advies","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horecatrends.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/cf55298b23a18796550d764d349d4e1b","name":"Stagiaire Spronsen","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horecatrends.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5f5c4126701b26a6c783a26db7160a94aa3d653e1785878adfe139abcefa7b9?s=96&d=mm&r=g","caption":"Stagiaire Spronsen"}}]}},"_links":{"self":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/91904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/comments?post=91904"}],"version-history":[{"count":2,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/91904\/revisions"}],"predecessor-version":[{"id":91906,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/posts\/91904\/revisions\/91906"}],"wp:attachment":[{"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/media?parent=91904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/categories?post=91904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horecatrends.com\/en\/wp-json\/wp\/v2\/tags?post=91904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}