{"id":91799,"date":"2026-03-06T13:25:42","date_gmt":"2026-03-06T12:25:42","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=91799"},"modified":"2026-03-06T13:25:42","modified_gmt":"2026-03-06T12:25:42","slug":"hotelschool-the-hague-presents-the-ai-power-gap-research-hospitality-risks-losing-control-of-the-guest-to-tech-giants","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/hotelschool-the-hague-presents-the-ai-power-gap-research-hospitality-risks-losing-control-of-the-guest-to-tech-giants\/","title":{"rendered":"Hotelschool The Hague presents \u2018The AI Power Gap\u2019 research | Hospitality risks losing control of the guest to tech giants"},"content":{"rendered":"

While the world is talking about AI as the biggest economic shift since the smartphone, the Dutch hospitality sector finds itself in a dangerous dilemma. New research, \u2018The AI Power Gap\u2019 by Hotelschool The Hague, shows that the sector is structurally lagging behind: only one in ten Dutch hospitality businesses currently uses AI in a structural way. According to the researchers, this is a \u201ccode red\u201d for the sector, as economic value is rapidly shifting toward external tech intermediaries.<\/p>\n

2 minutes read<\/p>\n

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From brands to \u2018Sleeping Utilities\u2019<\/strong><\/h3>\n

The report from Hotelschool The Hague<\/a> warns of a future in which hotels are reduced to \u2018sleeping utilities\u2019. Simple, interchangeable providers of beds for the algorithms of tech giants. While companies using AI in the broader economy already account for half of total revenue, this share is only a quarter within the hospitality industry. As hotel owners hesitate, external platforms are equipping themselves with algorithms to take over the entire guest relationship.<\/p>\n

In \u2018The AI Power Gap\u2019 study<\/strong><\/h3>\n

Some notable future perspectives highlighted in the \u2018The AI Power Gap\u2019 report by Hotelschool The Hague include:<\/p>\n