{"id":91590,"date":"2026-02-19T15:39:09","date_gmt":"2026-02-19T14:39:09","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=91590"},"modified":"2026-02-19T15:48:53","modified_gmt":"2026-02-19T14:48:53","slug":"raffles-hotels-resorts-unveils-the-butler-did-it-collection-available-exclusively-at-printemps","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/raffles-hotels-resorts-unveils-the-butler-did-it-collection-available-exclusively-at-printemps\/","title":{"rendered":"Raffles Hotels & Resorts unveils ‘The Butler Did It Collection\u2019 | Available Exclusively At Printemps"},"content":{"rendered":"

Raffles Hotels & Resorts introduces \u2018The Butler Did It Collection\u2019, a playful, curated line of fashion and home goods available exclusively at Printemps New York and Paris through March 10, 2026. Created in collaboration with Globe-Trotter, Frette, and Christofle, the collection captures Raffles\u2019 signature elegance, whimsical glamour, and attention to detail. From cashmere jumpers and velvet slippers to bespoke luggage and reimagined coffee cups, each piece brings a touch of the Raffles experience into everyday life. It\u2019s a first glimpse of how the brand\u2019s refined lifestyle will soon extend beyond its hotels.<\/p>\n

2 minutes read<\/p>\n

Raffles Hotels & Resorts<\/a> is excited to unveil \u2018The Butler Did It Collection\u2019<\/strong>, a playful, curated edit of fashion and home goods available exclusively in-store at Printemps New York and Printemps Paris through March 10, 2026, with select pieces offered online at Printemps.com. Designed in collaboration with Globe-Trotter<\/a>, Frette<\/a>, and Christofle<\/a>, the collection captures Raffles\u2019 world of elegance, whimsical glamour, and signature refinement, inviting guests and collectors to bring a touch of the brand\u2019s magic into daily life.<\/p>\n

Extending the Raffles experience beyond the hotel<\/strong><\/h3>\n

\u201cThrough this collection, we are thrilled to let guests enjoy Raffles beyond our hotels,\u201d said Claudia Kozma Kaplan, Chief Brand Officer. \u201cIt reflects the effortless glamour and ease of a Raffles stay, playing with color, texture, and our signature palm motif while evoking whimsy and thoughtful care.\u201d<\/p>\n

\u2018The Butler Did It\u2019 Collection | Curated ready-to-wear and lifestyle pieces<\/strong><\/h3>\n

Styled by Jessica Diehl<\/a>, the collection includes ready-to-wear and lifestyle pieces such as pajamas, t-shirts, polos, cashmere jumpers, velvet smoking jackets, and accessories from bucket hats to cashmere baseball caps, all in a refined palette. Beyond apparel, Globe-Trotter presents a bespoke deep green suitcase lined with Raffles\u2019 palm motif, Frette introduces velvet slippers embroidered with \u201cThe Butler Did It,\u201d and Christofle reimagines its iconic coffee cup with the collection\u2019s namesake phrase. \u201cPrintemps is where hospitality, fashion, and culture intersect,\u201d said Emmanuel Suissa, Chief Partnership Officer. \u201cWith this collection, Raffles extends its legendary service into a refined lifestyle expression.\u201d<\/p>\n

\"Raffles

Raffles Hotels & Resorts X Printemps unveils ‘The Butler Did It Collection\u2019<\/p><\/div>\n

Celebrating the Butler Service | A preview of Raffles\u2019 upcoming lifestyle offering<\/strong><\/h3>\n

Named after Raffles\u2019 recent global campaign celebrating its legendary Butler Service, the collection previews the brand\u2019s forthcoming ready-to-wear and home line launching in fall 2026, alongside a dedicated e-retail platform. \u2018<\/strong>The Butler Did It Collection\u2019 is available exclusively at Printemps New York and Paris, you can check out the collection here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Raffles Hotels & Resorts introduces \u2018The Butler Did It Collection\u2019, a playful, curated line of fashion and home goods available exclusively at Printemps New York read more<\/a><\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,98,109,115,116,124,123],"tags":[],"class_list":["post-91590","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-hotel-sector","category-trends-2","category-pop-up-main-2","category-co-creation","category-p-en","category-promotion"],"acf":[],"yoast_head":"\nRaffles Hotels & Resorts unveils 'The Butler Did It Collection\u2019 | Available Exclusively At Printemps | horecatrends.com<\/title>\n<meta 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