{"id":91021,"date":"2025-12-11T16:00:17","date_gmt":"2025-12-11T15:00:17","guid":{"rendered":"https:\/\/www.horecatrends.com\/?p=91021"},"modified":"2025-12-11T16:00:17","modified_gmt":"2025-12-11T15:00:17","slug":"ibis-hotels-launches-the-go-getters-series","status":"publish","type":"post","link":"https:\/\/www.horecatrends.com\/en\/ibis-hotels-launches-the-go-getters-series\/","title":{"rendered":"ibis hotels launches \u2018The Go Getters\u2019 series"},"content":{"rendered":"

ibis, the leading global economy hotel brand, recently announced the launch of \u2018The Go Getters\u2019, its first-ever social miniseries. The innovative content series marks a bold move by a global hospitality brand into the fast-growing world of miniseries, ultra-short, vertical video story series that have captivated hundreds of millions of viewers worldwide. If you\u2019ve ever tried planning a group trip, ibis\u2019 new social miniseries The Go Getters<\/em> may feel strikingly familiar. The brand\u2019s first foray into vertical storytelling blends creator energy with real travel mishaps, resulting in a surprisingly bingeable experience.<\/p>\n

2 minutes read<\/p>\n

<\/p>\n

\u2018The Go Getters\u2019 series | \u00a0First miniseries by a global economy hotel brand, embracing the future of social storytelling <\/strong><\/h3>\n

This bold step brings ibis<\/a> into the fast-growing world of ultra-short, vertical video storytelling, designed to connect with Gen Y and Z travelers through entertaining, mobile-first content. The Go Getters is designed as ibis’ new entertainment franchise, complete with: Multi-platform distribution: TikTok-first strategy with Instagram, YouTube Shorts, and owned channel amplification. Extended content ecosystem: Behind-the-scenes footage, cutdowns, and a French-language spin-off. Global scalability: Regional spin-offs planned for 2026 with new cities, cast members, and travel scenarios. Creator amplification: Leveraging the cast’s combined social reach for organic distribution. And measurable impact: Driving both brand affinity and direct engagement with ibis properties.<\/p>\n

The Cast<\/strong><\/h3>\n

Five creators star as elevated versions of themselves: filmmaker Keenan Lam<\/a> (London), expressive and coffee-driven Arthur Pereira<\/a> (Paris), adventure-seeking planner Sophie Dominique<\/a> (London\/Bucharest), over-prepared yet often late Jordan J<\/a> (London), and director Ioana Petresco<\/a> (Paris), who turns chaos into cinematic moments.<\/p>\n

\"The

The cast of The Go Getters series by ibis hotels<\/p><\/div>\n

Introducing The Go Getters | An ibis miniseries<\/strong><\/h3>\n

The series evolves ibis\u2019 Go get it<\/em> brand promise, showing how travelers can \u201cgo get it with confidence\u201d even when trips go off-track. Filmed with real creators in real ibis hotels, The Go Getters transforms relatable travel mishaps into lighthearted entertainment. The story follows five friends trying to reunite for a weekend in Budapest, navigating miscommunication, dream sequences, missed alarms, and classic group-trip chaos. Designed for TikTok and Instagram, the series will also expand to YouTube Shorts.<\/p>\n

A new brand storytelling engine<\/strong><\/h3>\n

The Go Getters serves as ibis\u2019 entertainment franchise, with multi-platform distribution, behind-the-scenes content, creator amplification, and future regional spin-offs\u2014driving brand affinity and engagement across markets.<\/p>\n

The miniseries revolution<\/strong><\/h3>\n

Vertical miniseries of 60\u2013120 seconds have become a global entertainment force, especially in China, where the industry is now worth billions and rivals traditional box office revenue. Their strength lies in addictive storytelling and seamless brand integration, allowing brands to become co-creators of content audiences want to watch and share.<\/p>\n

The first three episodes<\/strong><\/h3>\n
    \n
  1. \u201cLet\u2019s Go to Budapest\u201d<\/a> \u2013 Group trip planning dissolves into comedic chaos.<\/li>\n
  2. \u201cSleeping Beauty\u201d<\/strong> \u2013 A quick nap becomes a surreal time-bending dream.<\/li>\n
  3. \u201cJust In Case\u201d<\/strong> \u2013 Lost luggage meets an overpacker\u2019s endless backup plan.<\/li>\n<\/ol>\n

    In July of his year we wrote about the European expansion of ibis hotels<\/a>, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    ibis, the leading global economy hotel brand, recently announced the launch of \u2018The Go Getters\u2019, its first-ever social miniseries. The innovative content series marks a read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[80,98,109,113,116,117,124,123],"tags":[],"class_list":["post-91021","post","type-post","status-publish","format-standard","hentry","category-sector-2","category-hotel-sector","category-trends-2","category-hospitality","category-co-creation","category-social-media-main-2","category-p-en","category-promotion"],"acf":[],"yoast_head":"\nibis hotels launches \u2018The Go Getters\u2019 series | horecatrends.com<\/title>\n<meta name=\"description\" content=\"Ibis launches \u2018The Go Getters\u2019 series, their first miniseries, embracing the future of social storytelling with 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